The New Seim Effects Look.

In case you’ve not yet noticed, there’s a new look in town. Yep, Seim Effects has been re-branded and it’s way past due. While the starry eyed text I initially used when I started all this had some memories, it was not well planned. I just made something up, having had no idea how successful all this would be.

In the end I settled on the simplicity that you see in my photography branding. No rocket ships or exploding pumpkins, because that not really me or what I do here. I got feedback from you along the way via the Facebook page and I thank you all for your input. So, why this look?

Well it’s based from the Century Gothic font which I love. I wanted a clean elegance that suggested creativity and flexability. Something that says this is not a game, but also says I love what I do. The “e” in Seim is actually used in all my Seim branded sites now, and I think it gives a feeling of openness and style. The line that leads to the “c” pays a little homage to the classic dodge tool and as you know, I’m a big burn and dodge fan in the digital realm.

Along with the new logo a few things have been jazzed up. The header was updated with a new look (that silhouette is actually a skyline near my studio). Fonts were worked a little, words spaced and paragraphs justified. I know, pretty nerdy stuff. But I’m a perfectionist and I’m super excited that Seim Effects is become a brand, not a project that looked as if it was planned over the weekend.

Gav

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About the Author

Glad you're here.

I'm from WA State USA and started studying photography in 97. I started work as a pro (using that word loosely because I sucked) using film at age 16. I learned fast but was not as easy to find training then. Sometimes I beat my head against the wall until I figured stuff out.

As digital dawned I went all in and got to study with masters like Ken Whitmire. In 09 I founded the Pro Photo Show podcast. I started promoting tone-focused editing. When Lightroom arrived, I started developing tools to make editing and workflow better.

20 years of study and photography around the country earned me a Master of Photography (M.Photog) from PPA. I got to see my workshops and tools featured in publications across the industry. Once I even won the prestigious HotOne award for my "EXposed" light and tone workshop.

Wanting something calmer, I moved to Mexico in 2017. It's a land of magical light. I'm here now exploring light and trying to master my weak areas. I make videos of that for my Youtube channel, sharing what I learn. I hope you'll stick around and be part of Light Hunters Tribe... Gavin

Gavin Seim

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