Lightroom Named Software Of The Year

Popular Photography has named Lightroom as SOFTWARE OF THE YEAR!

From Popular Photography:

If you’ve ever wondered why so much in Photoshop has so little to do with actual photography, it may all have been in anticipation of Adobe’s powerful new workflow program. Like Apple’s Aperture, last year’s most impressive software, Lightroom organizes, processes, fixes, prints, and shares your images — handling RAW-format shots just like any other kind of file. It does all its fixing non-destructively, allowing you to go back and rework your pictures again and again. Its refinement and smooth operation clearly reflect the wisdom gained from Lightroom’s year of free public beta testing. So will it make you hang up your Photoshop for good? If you rarely dodge, burn in, or make composites — in other words, if you don’t work locally on different areas of your image — you may never need Photoshop again. On the other hand, serious retouchers should consider Lightroom for its organizational, printing, and Web prowess alone.

Read the entire story here

Lightroom retails for $300

More information on Adobe Lightroom and a free 30-day trial here.

Until next time,

Jarrod Michael

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About the Author

Glad you're here.

I'm from WA State USA and started studying photography in 97. I started work as a pro (using that word loosely because I sucked) using film at age 16. I learned fast but was not as easy to find training then. Sometimes I beat my head against the wall until I figured stuff out.

As digital dawned I went all in and got to study with masters like Ken Whitmire. In 09 I founded the Pro Photo Show podcast. I started promoting tone-focused editing. When Lightroom arrived, I started developing tools to make editing and workflow better.

20 years of study and photography around the country earned me a Master of Photography (M.Photog) from PPA. I got to see my workshops and tools featured in publications across the industry. Once I even won the prestigious HotOne award for my "EXposed" light and tone workshop.

Wanting something calmer, I moved to Mexico in 2017. It's a land of magical light. I'm here now exploring light and trying to master my weak areas. I make videos of that for my Youtube channel, sharing what I learn. I hope you'll stick around and be part of Light Hunters Tribe... Gavin

Gavin Seim

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