White Balance Grey Card: Cool Product Of The Week

CPPOTW = The Digital Grey Kard

It seems someone is always selling a gadget to get your white balance right. It can indeed be useful to have a grey reading to get your white balance spot on out of the gate. This CPPOTW is the Digital Grey Card.

WB targets work quite simply. Their an 18% gray. You shoot a frame with the gray card in the scene, then later in post production you click it with the WB eye dropper using, Lightroom, Aperture, Camera Raw or whatever you use. The system reads, what you say is 18% gray and balances the rest of the scene accordingly.

I‘ve tried a few targets, and aside from being overpriced many of them are cumbersome, which means I tend not to use them. This set however is like having three business cards on a lanyard. Throw it in your bag, or better yet around your neck and wherever you are you can toss the card in for a WB target shot. It also includes white and black level target.

Nothing big, strange, or expensive. At around seventeen bucks, it may seem like a lot for three plastic cards, but these targets are cheaper than most and do just what they need to. Something every photographer should have in their kit. I’ve linked to Amazon. I’m sure you can find it all over, but the price is right.

Gavin Seim

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About the Author

Glad you're here.

I'm from WA State USA and started studying photography in 97. I started work as a pro (using that word loosely because I sucked) using film at age 16. I learned fast but was not as easy to find training then. Sometimes I beat my head against the wall until I figured stuff out.

As digital dawned I went all in and got to study with masters like Ken Whitmire. In 09 I founded the Pro Photo Show podcast. I started promoting tone-focused editing. When Lightroom arrived, I started developing tools to make editing and workflow better.

20 years of study and photography around the country earned me a Master of Photography (M.Photog) from PPA. I got to see my workshops and tools featured in publications across the industry. Once I even won the prestigious HotOne award for my "EXposed" light and tone workshop.

Wanting something calmer, I moved to Mexico in 2017. It's a land of magical light. I'm here now exploring light and trying to master my weak areas. I make videos of that for my Youtube channel, sharing what I learn. I hope you'll stick around and be part of Light Hunters Tribe... Gavin

Gavin Seim

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