October 22, 2013

Final Embers - Pastel clouds drift by mount Nebo in Utah reflecting light onto the snow capped peaks.
Final Embers – Pastel clouds drift by mount Nebo in Utah reflecting light on to the snow capped peaks.

We camped for a few days up on the Nebo Loop, enjoying the late Fall color and the crisp sunny weather. On this particular night I had a plan for the mountain, but the sun did not do what I expected. I was about to give it up when I realized the clouds were reflecting the fading light back down onto the mountain from above.

I remember looking behind me, seeing the glow and thinking. That’s Ansel light!  Backing up the truck, I hopped out and quickly set up, prepped and made a long second exposure that would convey the pastel clouds whisking over the mountain tops. I got this one frame that conveyed just what I wanted, but that was all I needed. Soon after I made tthis image, the light faded away and the mountain slipped into night.

Gav

Release details: Prints Available.. Order Open Edition originals above.. Master prints and Signature Limited Editions are listed below and can be ordered by contacting gallery.

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For Photographers. How it was made…

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July 24, 2008

Gosh, I sure made this cool fire look UGLY!

I really enjoyed the book Purple Cow. It’s a book about making your business stand out in an world where paid advertising is failing. It got me thinking about what we do here at Seim Effects. Aside from saving time editing, I use the effects to help me stand out more. I made the above photo bad to get your attention. It probably worked, but I wouldn’t suggest using that effect to get new clients and it’s not included with my collections.

I think  as photographers we sometimes feel that automating parts of our business takes away from our creative edge. That does not need to be so. If we did all our editing manually, we would use far fewer effects, and because they would take so much longer. In the end the results might not be as good because we would be in a hurry. Also by being fast in my editing my client gets their pictures fast. This is a Purple Cow in itself because clients often have to wait toomlong for their pictures to be ready.

So I for one am looking for more ways to stand out. Here’s a few things on my mind for Seim Photography as well as Seim Effects

  • 1. Am I being extraordinary in the products and services I sell?
  • 2. How can I make it even better?
  • 3. What does my target market really want?
  • 4. What can I do to give simple added bonuses? ( the prize inside)
  • 5. What can I do that’s daring and amazing?

I have various answers to these questions rolling in my head like marbles. We’ll talk about those later. The bottom line is this. If I can answer the questions above, and then take action, I can be a purple cow that everyone is amazed by and telling their friends about. That’s FREE MARKETING.

Do you do anything in your business to be the Purple Cow?

By the way. Here’s a good version of that photo.

Gavin Seim

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