ETTR – Why Expose to the right is wrong!

Expose to the right (ETTR) has been preached relentlessly for years in digital photography. But does it actually help?

I think now. In my recent shadow hackers workshops (join the next class here) this has come up and it made me think about how prolific this dated technique still is. Tell me what you think in the comments.

In the video, I’ll show you why ETTR is not usually right. It’s not always wrong to be Expose To The Right to achieve something. But using this as a general exposure tool in photography will lead to worse images.

How did ETTR happen and should you actually use it?

You can watch this on my channel, subscribe and comment there also.

When I made the Exposed workshop covering nearly possible approaches to exposure, we didn’t focus on ETTR because when you know what exposure or that light meter is telling you, you rarely need to expose to the right.

Like every idea or rule, it’s not really a rule. So in the end, if you get great exposures you win. But I think if you start hunting the shadows and exposing “right”, rather than TO the right you’ll see a transformation in how well you expose and edit.

It does not matter what you are shooting!

If you know the principles of exposure, your histogram, zones, and settings. They will soon become automatic. You’ll see yourself start to create naturally, knowing the light and the shadow like an old friend.

Let me know what you think – Gav

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About the Author

Glad you're here.

I'm from WA State USA and started studying photography in 97. I started work as a pro (using that word loosely because I sucked) using film at age 16. I learned fast but was not as easy to find training then. Sometimes I beat my head against the wall until I figured stuff out.

As digital dawned I went all in and got to study with masters like Ken Whitmire. In 09 I founded the Pro Photo Show podcast. I started promoting tone-focused editing. When Lightroom arrived, I started developing tools to make editing and workflow better.

20 years of study and photography around the country earned me a Master of Photography (M.Photog) from PPA. I got to see my workshops and tools featured in publications across the industry. Once I even won the prestigious HotOne award for my "EXposed" light and tone workshop.

Wanting something calmer, I moved to Mexico in 2017. It's a land of magical light. I'm here now exploring light and trying to master my weak areas. I make videos of that for my Youtube channel, sharing what I learn. I hope you'll stick around and be part of Light Hunters Tribe... Gavin

Gavin Seim

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