by Gavin Seim: We all should to consider how social media effects us in the long term. I recently released a new portrait called The Bath. I posted this portrait on my Facebook page and the next morning I logged it to find it had not only been removed, but I had been banned from Facebook for 24 hours as PUNISHMENT for supposedly violating an “unnamed” responsibility of using Facebook. I assume they placed this under nudity, even though it contains none.
There’s is nothing inappropriate about the photo and did not even consider that it would get taken down. These are my kids and I intentionally made sure nothing showed that could be taken wrong in the slightest. So here I am, a business on Facebook, being treated like a three year old, slapped on the hand for being naughty. And that’s it. No appeal, no recourse. I call it a Facebook Spanking!
Even as a paying advertiser who has spent thousands of dollars with FB, I don’t have a real contact or way to get help. Just a black mark on my record, meaning that in the future, the punishments get worse. Some random thing could even get the PERMANENTLY REMOVED from Facebook. What happens to the years of work and thousands of dollars building my network and pages? Who knows. The thing is, they can do whatever they want. It’s their network. Just like every private network.
This got me thinking about how reliant we’ve become on social networks. Even someone like me who blogs actively on his own sites, relies on Facebook, Twitter and others to let people know about those articles and get traffic flowing. There’s nothing wrong with using those tools, but when we rely on them all our eggs start rolling into one basket. What happens if we get cut off. How many of us have maintained traffic sources that “we control”? Things like newsletters. Why? because I don’t like my business being under the thumb of corporate management that won’t even talk to me.
Personally this prompted me to start a fresh email list called the Light Letter. I want to make sure I can connect with those interested in my work on “my terms”. That’s not to say I won’t use Facebook, Google +, Twitter and other professional networks. But this experience really showed me that we as people and professionals need to become less reliant and start controlling our own content and traffic. I hope others will follow and start thinking about Content Freedom. As people who rely on content communication as part of our business, it’s time we make sure we can keep it flowing.
What are the solutions? I think a well made engaging newsletter is one. The list is not dead. Organic SEO traffic is good too. Maybe even traditional mail. I don’t have all the answers, but I’m thinking. What ideas do you have for controlling our content on our terms rather than on the whims some corporate management who couldn’t care less?
I’ll be going into more in depth on this soon as we look at how we can keep our content ours. You can also join my Light Letter below if you’re interested. Either way I encourage to check out LightLetter.com to see how I set it up. It’s been converting quite well.
Gav
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