Video: Selling Wall Art – Photos as Art Decor

Gavin Seim and Ken Whitmire
Gavin with Ken Whitmire, the Ansel Adams of wall portraits at WPC 2013.

– This video was initially posted for our newsletter subscribers. It is now public. You can get future goodies by subscribing to the newsletter below –

Are You Selling Better?

Here’s our special Seim Effects video for May 2013. I just returned from a week at Wall Portrait Conference. It’s my 5th year and the principles I learned here changed my entire career. I wanted to record a quick overview of ideas while it”s fresh in my mind. To share a bit of what I have learned and what I plan to apply further this year as I sell more wall prints.

These ideas come from hundreds of years of combined experience. I am not the master of marketing, but I have seen these principles work when applied correctly. I barley scratch the surface here, but here’s hoping this video will get you inspired to raise the bar and go further. I hope to see you at a future Wall Portrait Conference.

Gavin Seim

Want to learn more about using light and making images for walls? Check out my complete films including EXposed, a workshop about all things light and exposure. Also take a look at PHOTOGRAPHICS. My new film on Art, History and Photographic Craft. You can pre-order it now and save.

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  1. Great commentary, and self reflections, Gavin (and honest). I believe the “gist” of your “pump up” interview “with self”, is that we really have to believe in what we do, and work hard to get really excited about it. We should be the ones that decide what we want to do, and then make sure that it’s the impression our clients get when they walk into our studios. …….Ken Whitmire.

  2. Thanks Gavin, great reminder about the meaning of art on the wall we create. You were my inspiration few years ago to start focusing on wall portraiture. It’s quite amazing feeling when you can deliver that piece of art to families and see the light of their faces when they receive it!

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About the Author

Glad you're here.

I'm from WA State USA and started studying photography in 97. I started work as a pro (using that word loosely because I sucked) using film at age 16. I learned fast but was not as easy to find training then. Sometimes I beat my head against the wall until I figured stuff out.

As digital dawned I went all in and got to study with masters like Ken Whitmire. In 09 I founded the Pro Photo Show podcast. I started promoting tone-focused editing. When Lightroom arrived, I started developing tools to make editing and workflow better.

20 years of study and photography around the country earned me a Master of Photography (M.Photog) from PPA. I got to see my workshops and tools featured in publications across the industry. Once I even won the prestigious HotOne award for my "EXposed" light and tone workshop.

Wanting something calmer, I moved to Mexico in 2017. It's a land of magical light. I'm here now exploring light and trying to master my weak areas. I make videos of that for my Youtube channel, sharing what I learn. I hope you'll stick around and be part of Light Hunters Tribe... Gavin

Gavin Seim

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