Gavin with Ken Whitmire, the Ansel Adams of wall portraits at WPC 2013.
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Are You Selling Better?
Here’s our special Seim Effects video for May 2013. I just returned from a week at Wall Portrait Conference. It’s my 5th year and the principles I learned here changed my entire career. I wanted to record a quick overview of ideas while it”s fresh in my mind. To share a bit of what I have learned and what I plan to apply further this year as I sell more wall prints.
These ideas come from hundreds of years of combined experience. I am not the master of marketing, but I have seen these principles work when applied correctly. I barley scratch the surface here, but here’s hoping this video will get you inspired to raise the bar and go further. I hope to see you at a future Wall Portrait Conference.
Gavin Seim
Want to learn more about using light and making images for walls? Check out my complete films including EXposed, a workshop about all things light and exposure. Also take a look at PHOTOGRAPHICS. My new film on Art, History and Photographic Craft. You can pre-order it now and save.
Gavin is headed out for a portrait and looking to make a single powerful image. lets talk about planing and building a mindset for the “photo” rather than “the photos”.
Photo Couch is the companion podcast of Gavin’s f164 project. Sort of an audio journal. Nothing fancy here. Just short musings, tips, and thoughts on photography. You can listen below, or subscribe for free and get all the latest episodes. If you want more, you can also check out Gavin’s full podcast, Pro Photo Show.
It seems the months of work were worth it. It’s finished and the new EXPosed series is now available as a download or a DVD. It’s like no workshop you’ve seen and it can take your photography to a whole new level. But rather than listen to us chatter on, just take a peek at the trailer. EXposed is as good as it looks and it’s finally available. Don’t forget to use code PPS when you pick up your copy. It will save you 15%.
New download /DVD workshop takes photographers on a cinematic journey across America and passionately teaches how to see and photograph light like never before.
Soap Lake, WA (August 14, 2012) – Seim Effects Photo Tools announces today the release of the new workshop by award-winning photographer Gavin Seim – EXposed, a film about seeing and photographing light. Produced over months, while traveling across America. EXposed documents experience and techniques inspired by the masters and refined for the digital age.
DOWNLOAD PRESS KIT
Includes full release, image samples and review information.
EXposed teaches photographers how to not only photograph light, but how to truly see it. EXposed is an informative entertaining 4-hour journey following Gavin as he travels around the United States of America with a Camper and a passion for light, hunting perfection and showcasing the importance of understanding the quality, range and tones of light and its impact on our photography. Gavin has compiled 15 years of study into what has become a simple and breathtaking study of light.
Weddings, Portraits, Landscape, Digital, Film. It doesn’t matter. EXposed is not a workshop about the latest fads or gadgets. It’s a workshop about light. Because that’s what really counts. EXposed is a cinematic journey that will teach photographers how to make better exposures. A completely unique workshop about exposure, light, the power of the Zone System, dynamic range and perfect tone control.
“My heart went into creating this workshop and I can’t express how proud I am of the outcome. With all the discussions in photography today, it’s surprising how little we talk about the art and science of exposure and proper tone control,” said Gavin Seim, photographer and owner of Seim Effects. “Making great photographs involves more than just clicking, buying new software, or pushing buttons. It’s something that goes deeper and mastering it requires practice and understanding of light and tone in subtle ways.”
Through 4 hours of educational materials about using light contained in 14 organized chapters that photographers can view and review at their own pace, EXposed teaches:
Core concepts to understanding exposure
Using the Zone System
Visualizing: Really seeing light
Dynamic Range and what it means for every image
Long Exposure and the secrets to hidden beauty
Finishing images, Burning, Dodging
Metering and tone placement
Seeing and directing light
Ratios and lighting tools
EXposed is available now. And until August 31, 2012 the instant HD digital download price is just $89 (a $10 discount) and the DVD plus instant digital download price is just $99 (a $20 discount). For more information and the trailer please visit: www.exposedworkshop.com.
About Seim Effects Photo Tools
Gavin Seim, owner of Seim Effects Photo Tools, is an internationally recognized photographer, renowned for his experience with creative workflow, the digital darkroom and time tested techniques. He has a passion for creating easy-to-use software tools and educating photographers of all skill levels to be more efficient, creative and profitable.
Gavin Seim’s software presets for Lightroom include the new Silver Shadows 2, Power Workflow 3, and Color Fantasies. His Photoshop tools include Hollywood Effects 2, Creative Essentials, and Naked Elements. Also available is LightFlow, a powerful Aperture Presets collection.
Note: Press materials and image samples can be downloaded from the Seim Effects website: https://seimeffects.com/press . For editorial review copies please contact: effects@seimstudios.com
The Forest Pool - In this split, we see the base toneapped merge and the final edited burns, dodges and detail work side by side. Not all images are this extreme, but tone control used well will always give your image that finishing touch.
by: Gavin Seim. Tone mapping and image processing without tone control is like having a lens without focus. It’s nothing new. Good shadows & contrast make an image. Without them we often get what I call the Flickr HDR. And trust me, you don’t want that 😉
Leveraging tone to keep the subject the subject and the supporting cast, supporting, is critical. Good tone control is what separates the men from the boys in the world of imaging and we can’t talk about it too much. I think we sometimes get distracted with the latest techniques. But generally they’re not really that new. They’re just new ways of doing things people have done on film for decades. Take HDR. On film, every image you made was HDR if you managed your light and processing well.
So then HDR. It’s not a style and it’s not judged on how many images you use, or whether you tonemap in Photomatix or Nik. It’s simply the management of a high range of light. You can do that with film, layers, tonemapping, channel mixing, brushes or in the camera.
In this example of a three exposure tone mapped image, you can see how much work I had to do to reign in the tone values. A tonemapped merge shows this more than a single file would. It tends to push everything to mid tones. After which, those tones have to be managed. Either that or you have mid-tone chaos. This is one reason I often manage dynamic range manually with layers, rather than tonemapping, but both are fine as long as you have a plan.
What I’m getting at is that an image must have a subject. Just one. Everything else needs to support that and it doesn’t matter if you have a single RAW or a tonemappped HDR with loads of range. Tonal control helps the eye focus. Without that focus you’ll nearly always have an image failure.
I’ve studied tone for years now with the legendary Ken Whitmire and even more on my own. It’s taught me to see light. Not simply that there is light. But what it’s doing for me. I see a lot of potentially great images that fail without any tone control. It generally means no cohesive subject. No one is talking much about tone. But if you do it right, the viewers eye is lead right to the subject, every time, no matter how many elements are in the scene.
Using the Zone System really helps with this as it quickly teaches you to manage tones better and make things as good as they can be in camera. See this article. On the editing side often a burn & dodge, brushes, or layering of lighter and darker frames makes the diffence. The bottom line is that while there is no rule on how we control tone, it must be done if we want a focused image that draws the viewers eye and showcases our subject.
This is something I go into at great length in my Lights & Shadows workshop and my EXposed DVD. But the main thing is to keep working with it. Cameras, the latest software and the latest techniques are useful things to study. But tone control is timeless and is never superseded. Without it we can expect our images to fail or to be little more than snapshots. Every time.
Happy tones… Gavin Seim
King of the Valley - Valley of the gods Utah, Spring 2012. A gentle tone controlled single exposure. See more of Gavin's American Pictorials on f164.com
New download /DVD workshop takes photographers on a cinematic journey across America and passionately teaches how to see and photograph light like never before.
