By Gavin Seim: Being a fabulous photographer is great, but if you want to pay the bills with your passion you have to make sales and take great images. Here’s some great content from PPS and some other great sites to help out. I’ll be updating this post as I find great content on how to market and sell to your clients and a few posts dealing with shooting itself. If you know of some great articles on selling, post em up in the comments. For more good stuff see the Best Of Pro Photo Page
Good reads.
14 Steps To A Successful Sales Presentation:
Another good Ziser post. Fourteen steps David uses in his presentation to help him make great portrait sales.
How to Logo & Brand Your Images:
Branding is important and if you’re sending portraits out the door without it you’re throwing away money.
Selling to an out of town client:
Another Ziser classic. Full of tips on how you can keep sales high, even when you can’t meet in person.
The Portrait Consultation: Part1, Part2 A multi part series from David Ziser (we’ll update it as he publishes them). Selling a portrait is not just about getting a session booked. It’s about selling large prints and making the session profitable.
Large Wall Portraits. Why the 8×10 is stealing your thunder.
One of the host hotly discussed and perhaps the most valuable marketing articles ever on PPS. The ideas may be bold, but they absolutely work. whether you choose to listen or debate them is up to you. Join the discussion.
Copyrighting Your Images: It’s a part of the business that we tend to avoid, but it’s important and once you get the hang of it it becomes easy.
20 Ways To Appreciate Your Customers:
Can’t go wrong making happy customers.
Podcasts…
Pro Photo Show #60. Not Wearing Pants: A good episode overall, but starting at 1:34:10 we start getting into standing out and being something more than a weekend warrior. Then we move right into selling large portraits and how key it is. Be prepared for a few Gavin rants.
Pro Photo Show 53: This episode is a favorite and it’s full of good stuff. The whole show is well worth a listen, but starting at time index 44:28 we’re joined by Kevin Swan. Listen through to the end because the longer he talks the more you’ll glean.
Pro Photo Show 51: Another fun roundatble. At time index 52:33 guest photographer Scott & Adina Hayne talk about the marketing they used to build their wedding business in record time. This is also where they share info on leveraging Facebook to held build your business.