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Who is Seim?

Gavin Seim was born in Washington State and started studying photography in 1997 and begin working professionally using film at age 16. As digital dawned, Gavin studied with masters like Ken Whitmire and in 2009 founded the Pro Photo Show podcast, became a pioneer in digital editing and instruction. With the launch of Lightroom V1, he started developing tools for professionals. Gavin photographed around the USA and earned a Master of Photography (M.Photog) from PPA. His workshops and tools have been featured in publications across the industry and he was given the prestigious HotOne award for his "EXposed" Master Class on Zones and light. Gavin now lives in Mexico, the land of magical light making photos and videos, creating content for his Youtube channel, and designing tools and classes to make photographers successful.

Gavin Seim

Photoshop Actions

Alchemist 2 is our new and improved retouching actions system. It has everything from skin surface tools and glamour effects to color overlays and sharpening tools. It's incredibly easy to use, with dozens of actions that stack effortlessly. It's designed to do what you need done, how you need it done, with ease and style. Alchemist 2 will take your retouching to the next level and save you time in the process.

These game-changing actions are all about being a master of Light. They allow you to see the types and zones in your image with a click using the Total Map. Then you can select any zone and apply an adjustment manually or use one of the many effects for light, color, and style and apply it to the entire image or just the selected zones. It takes the power of luminosity making but makes it so much more simple, visual and powerful.

These actions are specific but very popular. They bring the closest thing to the darkroom-style platinum and cyanotype look with rich subtle hues and tones. It’s the closest thing you’ll find to their darkroom counterparts. You can’t get a look like this with presets. These are customizable tools for photographers that want artistic perfection in their digital prints.

This action collection takes on artistic looks and details. From amazing high depth effects to illustrative and portrait tools, it rounds off our actions by giving to a set dedicated to epic creative looks that would take a long time to create manually.

Presets for LR, PS and Capture 1

Alchemist 2 is our new and improved retouching actions system. It has everything from skin surface tools and glamour effects to color overlays and sharpening tools. It's incredibly easy to use, with dozens of actions that stack effortlessly. It's designed to do what you need done, how you need it done, with ease and style. Alchemist 2 will take your retouching to the next level and save you time in the process.

These game-changing actions are all about being a master of Light. They allow you to see the types and zones in your image with a click using the Total Map. Then you can select any zone and apply an adjustment manually or use one of the many effects for light, color, and style and apply it to the entire image or just the selected zones. It takes the power of luminosity making but makes it so much more simple, visual and powerful.

Belladonna lightroom and capture on presets and styles

These actions are specific but very popular. They bring the closest thing to the darkroom-style platinum and cyanotype look with rich subtle hues and tones. It’s the closest thing you’ll find to their darkroom counterparts. You can’t get a look like this with presets. These are customizable tools for photographers that want artistic perfection in their digital prints.

These actions are specific but very popular. They bring the closest thing to the darkroom-style platinum and cyanotype look with rich subtle hues and tones. It’s the closest thing you’ll find to their darkroom counterparts. You can’t get a look like this with presets. These are customizable tools for photographers that want artistic perfection in their digital prints.

This action collection takes on artistic looks and details. From amazing high depth effects to illustrative and portrait tools, it rounds off our actions by giving to a set dedicated to epic creative looks that would take a long time to create manually.

This action collection takes on artistic looks and details. From amazing high depth effects to illustrative and portrait tools, it rounds off our actions by giving to a set dedicated to epic creative looks that would take a long time to create manually.

World Class Workshops 

Exposed is the game-changing master class that teaches you everything you need to know to master light. From the Zones system, to metering, radials and more importantly understanding what makes light tick, there a reason Exposed won the coveted Hot One Award from Professional photographers of America.

Photo Perfect picks up where Exposed left off. Knowing light is not enough. You need space, position and line. You need composition. Photo Perfect is the composition workshop. Gavin takes you on a journey of hundreds of miles as we explore what makes the perfect photo.

Belladonna lightroom and capture on presets and styles

Gavin's original retouching workshop focuses on giving you the skills for high level cloning, pixel painting and retouching in Photoshop. When you're done you'll be a little more of a painter with light and have the skills to editing for photos with a new level of refinement.

Belladonna lightroom and capture on presets and styles

Where Sliders talks about what makes a good edit, Super Workflow shows you how to do that fast. It's a course you can finish in an afternoon that will save you countless hours in the editing room as you master the grid edit, learn to better leverage batch edits and just generally work faster so you have more time for the things you love.

HDR Magic is about understanding dynamic range no matter what software you use. We look at pulling dynamic range from single files, tone mapping in software like Photomatix and gaining a deep understanding of the difference between light and dynamic range. Once you know, there is no going back.

Sliders is a fast class about understanding what your sliders do and digging deeper into the nuances of editing. It mostly takes place in Lightroom but the principles will apply to nearly any RAW-style image editor.

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