This is called Album. While I know there’s loads of portable viewers, this one caught my eye. A $200 unit, with a 7″ screen, available in a few different colors with more to come. It has 4GB built in storage and reads from SD cards as well as a usb connection.
It’s very simply with three main nav buttons, a removable leather cover, and a built in 2.5 hr battery. The images on the 800×600 screen look clear, and I would feel trendy handing this to a client at a wedding consultation for them to browse some images. The leather cover can also be used as a stand to make it sit like a digital frame.
It appears these are currently selling direct from the manufacturer. There’s only a few colors now but they say more to come. Here’s their website.