Start editing black and white like you never have before.

I''m Gavin Seim and since I started photographer 20 years ago my love for black and white  grew. You know great B&W starts before the shutter, but I know you're looking for something more. Me too!  So I went to work creating the ultimate BW system.

Infinite BW means we need to grab all the power of PS to create craft darkroom-like edits. But that layering and tone-blending to get perfect BW atmosphere is complicated and slow. I wanted that to be easy for photographers of any skill level.

The result of this project is BlackRoom. A new concept that makes deep BW layer editing easy. Create YOUR visual signature with instant mixes, easy layers, grains, and Live-tone feedback.  I'll show you in the videos on this page how BlackRoom will change your BW ,today!

BlackRoom - Instant DL 
Works inside PS CS6-CC | Mac/Win

100% Iron Guarantee + Free Updates 

31-day Iron Guarantee:

A lot of tools bait you into a purchase, then don't preform as advertised, your out of luck. Gavin designs and stands behind every Seim product 100% Purchase any Seim product and just try it for 7 days. If after that you are dissatisfied, send us an email within the 31 days of purchase and let us know the problem. We’ll fix it, exchange it, or refund your money. Whichever you decide.

Free Updates:
We're passionate about great tools and always listening. In version dot updates are always free as we refine the product for you. When a whole new version arrives, existing users are also given a 50% off upgrade price.

55% off Launch Sale! $109 $59

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See what BW tool is best for you + Save 50% with a bundle!

I get this question a lot. Each of my B&W tools works by itself or as a system for photographers who want to take command and improve  every level of their BW process without plugins and with artisan quality. ||

When you get a bundle you get PS actions and presets for LR+C1. If you prefer build your own and save 15% on any 2 or more packs with code: BUNDLE. You'll save a bundle this way and improve you black and white from every dimension. I'll here to help every step of the way,


Silver 4: A lot of my users start here. Fast rich BW conversions in LR, PS-RAW or C1. Use Silver for editing single images or groups with fast tone-rich results using the BW preset system that started it all.

BlackRoom: Create complex but easy atmospheric edits and deeper conversions that make your best photos better. This action system for Photoshop comes for 10 years of building allowing next level conversions.

Emulsion 3: The crown in your black and white system, Emulate darkroom tones like Platinum and Cyanotype like no other tool can do, for photographers who want the perfect alchemists darkroom, in Photoshop.

Get all 3, the Trifecta Bundle - $297 Save 50%


Use BlackRoom to create B&W with infinite flexibility!
Works in Photoshop CS6-CC || Mac or Windows, En

The times demand a new approach to create your vision in black and white.  Competing with companies that have big backing sometimes makes me worry people will see my black and white tools as basic. The opposite is true! These are actions, but they make the most complex edits easy.

I created Black-Room to better use the hidden magic inside PS. It  automates infinite possibilities by giving you control and light blending and lets make you create better black and white, no matter your experience level. Guaranteed!

  • Your signature look: Create and use infinite combinations from 6 non-destructive toolsets.
  • Master Tool: One click tool converts your black and white, then hands you the control.
  • Atmospherics: From iconic portrait moods, to rich street styles, your darkroom is waiting.
  • Live Zones: See Zones like the masters using the integrated Lumist 2 map!
  • Power Curves: Easy tone mixes, deep blacks and looks inspired by and masters.
  • Foundry mixes: Combine a group of actions with one click. Then mix to your look.
  • No Plug-in limits: Intelligent layering and native controls = more power than plug-ins
Why BlackRoom? -- FAQ

Will BlackRoom work standalone or in PS Elements?
No, Blackroom is designed to use all the power off the full version of Photoshop. This level of deep edits cannot be achieved in Elements. BlackRoom will however work on CS6 legacy version of Photoshop if you don't have a current subscription.

Why use BlackRoom over a Silver plugin?
In short, BlackRoom can use all the power of Photoshop. It's not just an app that runs within Photoshop and then created a merged layer on your file. The problem with plugins is they give you most of the same controls you already have in you Raw editor like LR. We find using presets and the native tools on LR or C1 are better for quick edits and RAW files because there's no need to run an app within an app that does the same thing. But BlackRoom allows us to go beyond both with more advanced controllable edits made simple.

Should I use Silver 4 presets or BlackRoom?
For most the answer is both. Our Silver 4 collection for LR, Camera RAW and C1 is super powerful and refine. It allows fast one-click conversion and quick mods directly on your original file and those looks' can be edited fast and copied to batches of images. Silver 4 is for workflow. When you want to do more to your best images, open in PS with color channels in place and use BlackRoom to take it to the next level.

What does the Live Zone Map do and Lumist?
The live maps comes from our legendary Lumist action system which allows you to select and edit Zones instantly. The visual map in BlackRoom is the same and gives you real time feedback and shows you all the Zones from black to white so you can better understand your photo. But if you also Have Lumist, it integrates perfectly and you can select and mask Zones on any layer.


Your Darkroom, is now BlackRoom

How to use BlackRoom? 1: Run the master conversion tool - 2: Apply a foundry mix or individual layer effects that instantly build into your edit. - 3: Tweak the intensity of your finished effect and save! Tip: Click on any tool category actions when using BR  for a help popup of how that category is used.

MasterTool: It all starts with one action; Master Tool  gives you an instant BW conversation, a Live-Tone-Map and puts everything in place for you to add  as much or as little as you want with controllable layers and effects. 

Foundry 1-Clicks: You can build your conversion by mixing tools, or use a Foundry mix to instantly add a series of tools intelligently. After, tweak them how you you like. From tones to grains to classic B&W filters like Green and Red.

Edit Natively: No need to open a plugin or second app. When you use BlackRoom you're creating layers that are intelligently placed and blended allowing you to make every silver conversion fast, non destructive and 100% YOU!

Silver-Map | Choose your tone and intensity with a click!

BlackRoom uses a late stage gradient-map to make complex conversions easy and leave you in control. That means easier integration than plugin and more power than presets. It also shows you every tone with the Live-Map. So optionally if you have the Lumist system, you can select and edit specific tones with Zone level detail and not lose any of your layers or edits. 

Only in the final layer does BlackRoom converts your edit silver in real time. With t6he Silver-Map You can change how final conversion interprets the tone to apply, high key  key, low key, or Zone limited conversions. - Want less or more? Adjust individual layers or change the intensity of everything you built with ONE-CLICK. All non-destructive and perfect every time. 

LEARN: BlackRoom basics above or... Watch in 4k on YouTube here
Also watch... Using BR with Silver presetsUsing BR with Lumist actions 

BlackRoom actions reviews...


I'm really pleased.

I bought Blackroom and Lumist and I'm really pleased.


I love all of them...

I have NHDR 4.0, BlackRoom, and Lumist. I love all of them.

Vipul Patel

I love BlackRoom...

I love BlackRoom, it rocks! I'm also hoping to up my street photography game - I can't wait to get out and shoot some pics at the annual Bern Onion Market

Alwyn Greer

Wonderful results.

Really enjoy using this Photoshop action. Wonderful results.

Ernst Ulrich Schafer

 I have to say that without BlackRoom

I have to say that without BlackRoom I could have been working on this for hours to get the same result.

Alwin Greer


Just bought the pack. Simply amazing. I just bought a Leica M10M and using your tools it really comes to life.

Luis Uriza
Have a question? Just send me a message - Service is free here! 
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Have a question? Just send me a message - Service is free here! 
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What makes Seim products different?

Everything here is created by a Master photographer, not a marketing agency!

When you use good formulas and craft tools, you create better results because you waste less time. A lot of people diss tools like mine because they say they only use their own recipes.

That's like saying you should only use one film because you need to create everything yourself. Or that it's cheating to use your special lens because it gives you THAT look. Professional photographers use Seim tools. Why? Because they make you more creative and give you more control, guaranteed!

As a PPA Master Photographer, I'm always challenging myself to create better. That's how every tool I make starts out. With a hunt for better edits for my Light Tribe community.

You're rightly skeptical. That's why all sales are NOT FINAL here. I guarantee my tools and workshops and I'm confident my products they will become the ones you use and love.

Buy any of my products and try them for 7 days. if after that you feel dissatisfied, send me an email any time within 31 days of your purchase and let me know the problem. I'll fix it, exchange it, or refund your money

Gavin Seim

I'm Gavin Seim :)

Glad you're here.

I'm from WA State USA and started studying photography in 97. I started work as a pro (using that word loosely because I sucked) using film at age 16. I learned fast but was not as easy to find training then. Sometimes I just beat my head against the wall until I figured stuff out.

As digital came, I went all in and got to study with masters like Ken Whitmire. In 2009 I founded the Pro Photo Show podcast. I started promoting tone-focused editing and when Lightroom arrived, I started developing presets, Styles, Photoshop Actions and photo courses to make editing and workflow easier.

20 years of study and photography in the trenches earned me a Master of Photography (M.Photog) from PPA. I got to see my workshops and tools featured in publications across the industry. Once I even won the prestigious HotOne award for my "EXposed" light and tone workshop. But I learned a degree means nothing, results are what count.

Wanting something calmer, I moved to Mexico with my family in 2017. It's a land of magical light. I'm here now exploring light and trying to master my weak areas. I make videos of that for my Light Tribe YouTube channel, sharing what I learn. 

I hope you'll stick around and be part of Light Tribe... Gavin Seim

Gavin Seim

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