My gear talk videos are not like normal reviews. We learn about WHY instead of just the what. We learn it’s not about the new Sony, OM3, or the Fuji X half – It’s about taking better photos.
They want to create the new Point and shoot!
The phone took that huge market away. That’s what they are trying to get back. But in the end is they are failing to innovate and make great pro cameras just like Kodak did when digital came and they wanted to hold on to film. The price was bankruptcy.
These large companies are desperately trying to create hype to get NON-Photographers to buy expensive cameras. That won’t last because they won’t use these cameras. Phones are simply better for everyday carry snapshot cameras. Smaller, usually waterproof, better video, all on one. There’s no need for point and shoots.
How do we get better cameras now?
It’s easy. Stop buying the new ones. Economics will kick in. The companies that refuse to listen will go under. The ones to listen will innovate.
For most, the truth is you don’t need a better camera. A new camera can get you going. Help you try new ideas. I bought a small Micro Four Thirds system, and I love the tiny lenses and high quality. They did it better than Fuji is doing now.
Not one of those cameras was new. I got a decent deal on quality used cameras, and my “new owner” excitement was just as good as if it were new. Perhaps more because there is no buyer’s regret of knowing you paid too much to get the latest.
Want a new camera. Go buy a used one that is a legend. or a new lens. Those are more important anyways. Older cameras really are better sometimes. The photos are just as good. And if you get bored and want to try something else. You bought it used. You can sell it for a little loss.
We have to Stop Being played!
They are treating us like chumps. Too stupid not get into their candy van.
Terms like Vibes and Film Like Experience. These are made-up marketing tools.
If you want a film experience, shoot a film. If you want a clean film-inspired look, use Film presets. But don’t let them tell you a plastic fake winders dial is a film-like experience.
It’s the same with software makers. All we need these days is trashy fake Ai tools we don’t need.
Until they give you a REAL feature that changes your process. Just don’t buy what they sell. Make them learn the hard way. Or wait until the price drops (and it will) and buy on the used market.
We think the new gear will make us take photos. Sometimes it can help. But most of the problem is our own laziness. Not our gear. And old gear will push you to new heights just as well.
It’s time to demand real innovation from the camera and software companies alike.
Gavin Seim
Gavin,
You are doing an absolutely awesome job at calling out the big camera manufacturers in your reviews. You are a rare expert focused upon the core issues of the photography industry as it intersects with their respective marketing hype.Â
Keep up the good work your reviews are most greatly appreciated. Thank you.