Camera Brands are Ignoring Photogtraphers. Stop being played.

My gear talk videos are not like normal reviews. We learn about WHY instead of just the what. We learn it’s not about the new Sony, OM3, or the Fuji X half – It’s about taking better photos.

The phone took that huge market away. That’s what they are trying to get back. But in the end is they are failing to innovate and make great pro cameras just like Kodak did when digital came and they wanted to hold on to film. The price was bankruptcy.

These large companies are desperately trying to create hype to get NON-Photographers to buy expensive cameras. That won’t last because they won’t use these cameras. Phones are simply better for everyday carry snapshot cameras. Smaller, usually waterproof, better video, all on one. There’s no need for point and shoots.

It’s easy. Stop buying the new ones. Economics will kick in. The companies that refuse to listen will go under. The ones to listen will innovate.

For most, the truth is you don’t need a better camera. A new camera can get you going. Help you try new ideas. I bought a small Micro Four Thirds system, and I love the tiny lenses and high quality. They did it better than Fuji is doing now.

Not one of those cameras was new. I got a decent deal on quality used cameras, and my “new owner” excitement was just as good as if it were new. Perhaps more because there is no buyer’s regret of knowing you paid too much to get the latest.

Want a new camera. Go buy a used one that is a legend. or a new lens. Those are more important anyways. Older cameras really are better sometimes. The photos are just as good. And if you get bored and want to try something else. You bought it used. You can sell it for a little loss.

They are treating us like chumps. Too stupid not get into their candy van.

Terms like Vibes and Film Like Experience. These are made-up marketing tools.

If you want a film experience, shoot a film. If you want a clean film-inspired look, use Film presets. But don’t let them tell you a plastic fake winders dial is a film-like experience.

It’s the same with software makers. All we need these days is trashy fake Ai tools we don’t need.

Until they give you a REAL feature that changes your process. Just don’t buy what they sell. Make them learn the hard way. Or wait until the price drops (and it will) and buy on the used market.

We think the new gear will make us take photos. Sometimes it can help. But most of the problem is our own laziness. Not our gear. And old gear will push you to new heights just as well.

It’s time to demand real innovation from the camera and software companies alike.

Gavin Seim

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About the Author

Glad you're here.

I'm from WA State USA and started studying photography in 97. I started work as a pro (using that word loosely because I sucked) using film at age 16. I learned fast but was not as easy to find training then. Sometimes I beat my head against the wall until I figured stuff out.

As digital dawned I went all in and got to study with masters like Ken Whitmire. In 09 I founded the Pro Photo Show podcast. I started promoting tone-focused editing. When Lightroom arrived, I started developing tools to make editing and workflow better.

20 years of study and photography around the country earned me a Master of Photography (M.Photog) from PPA. I got to see my workshops and tools featured in publications across the industry. Once I even won the prestigious HotOne award for my "EXposed" light and tone workshop.

Wanting something calmer, I moved to Mexico in 2017. It's a land of magical light. I'm here now exploring light and trying to master my weak areas. I make videos of that for my Youtube channel, sharing what I learn. I hope you'll stick around and be part of Light Hunters Tribe... Gavin

Gavin Seim

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