FREE presets pack: Natural HDR 4 free mini pack!
Been burned before? Let me know where and I'll send a free NHDR4 starter pack to play with right now!

Why 1 file HDR gives you better results.

Overcooked HDR makes photos look scorched and nasty. It took me years of working with and teaching HDR techniques to refine the formula for great dynamic range that works on any single file. People said that was crazy and I stuck to my guns and the result speaks for itself. Better results in less time. It's the power of leveraging the native tools in our apps.  

Natural HDR 4 gives you the power to reveal every drop of your light without crushed tones, or overdone color. Perfect skies, skin, streets, and BALANCE. It takes you where you need go fast, so you can spend more time doing what you love.

Every file is different, so Natural HDR lets you find the formulas you need in seconds instead of hours.

Works in LR6-CC > LR Web/Mobile > PS Camera RAW > Capture 1 || Mac or Windows
Note that AI tools are only available in the 2022 version for LR, LR Classic and Camera Raw

*Note that some tools like Ai Masking are only available in the latest versions of LR. But for legacy and Capture 1 users we tweak everything as finely as we can get to constant rich HDR across every software you use.

ONE RAW file is so full of  magic!

Like negatives in our film cameras, RAW files are not meant to be ready "out of the camera". Natural HDR can edit a merged or blended or bracket file. It can edit a JPEG. But for the best results, a simple RAW file gives You the control.

Let me tell you story. In the early days we were overthinking HDR. We were so focused on stacking files and special software that was more about that gritty style. But in time I realized HDR was ONLY about light. The rest was just a personal choice and was often over-done. So I solved the one file HDR puzzle and today its' unreal what's inside a single file.

7 Years of tinkering and formulating has made Natural HDR 4 amazing for any photo. Whether a gentle dynamic range balance or an intense RAW to print conversion like this.

YOU can create this shot from RAW to ready in 15 seconds with Natural HDR!

Expose well and use good formulas. That's what HDR needs. It's nothing you can't do yourself given enough tinkering. But my Natural HDR 4 makes those formulas easy for you. It puts them into presets or styles that work like magic in your editing apps.

Natural-looking HDR is best from a single file - How am I getting so much light from single files? If you watch the training video below shows you hands-on. The best part is there is no catch and it's not hard.

HDR was never supposed to be a messy over-cooked "style". IN the early days I watched with frustration as most of us taught it wrong. HDR was made into an eddy, usually ugly trend instead of teaching the formulas and concepts of using tone.

So For the past 7 years, I've been refining the formulas for perfect dynamic range on any file. Now with the latest versions for LR and C1, we can do more than ever! It's unreal and it works, in single files, on any type of photo.

You don't want your photos to look like mine. You want them to look like yours!

Natural HDR 4 works by giving you tested, well-planned dynamic range formulas. It's using the native tools in our software. That means no plugins, no hassles. It means you can tweak it your way and make it your own.

You could spend hours doing this the hard way and tinker for years, re-treading where I've trudged. For some of you, that might be a fun journey. But I'm guessing you love shooting, not endless editing, right?

You'll see why you get better results faster with NHDR4. Guaranteed.