November 5, 2025

Have you seen people scoff at the idea that they should learn photography before going pro? Only to have them asking next week how to fix the wedding photos they ruined?

I think Photography is one of the few jobs on earth where experts are called outdated gatekeepers if they try and promote professional standards.

I’ve spent decades challenging myself. I make master classes in photography. I also share my knowledge freely. In almost any skill industry. If you have LESS than 2-4 years of experience, you’re not pro-ready. In most fields, experts have to approve of you first.

Yes, in photography, you also NEED years of dedicated study or apprenticeship. You should NOT try to be a professional, worrying about what to charge for your work. You may have talent and some good photos. But you’re probably not ready, and that’s OK.

A nice camera will take a good photo. If you happen upon the perfect scenes, you will get it. But the perfect scene is not real life. Being a photographer is an understanding of space, position, line, and tone. And even more of interacting with people. Posing, sales, marketing.

I have 25 years of trial and error. We need time to practice. We are the joy of learning before insisting on going PRO. That’s why so many are ruining weddings or begging for help after sessions because clients are unhappy. They are doing a job they never learned.

Then why does buying a cool camera make you a photographer? because we can fake it in Photoshop by using AI generation to add in the part we missed. That’s not a photo; it’s using someone else’s, while you send Adobe money for the privilege of faking it.

Being a professional or expert in a craft does not mean you simply bought the tools. It means you learned that trade. That this is divisive when in any other trade it’s normal, shows the profession has become TOXIC.

The attitude that experience is something to be mocked because you got some great photos or someone paid you is dangerous. These photographers often burn out quickly because they never learn the trade as a whole and respond to any criticisms with scathing accusations of gatekeeping.

When I started, I practiced for over 5 years before I even started charging. This was normal in the early 2000s. I understand there’s no absolute rule here. But in a fix-it-later world, we get offended by the idea that we are not great artists NOW!

Half of the photos in this post have won awards at PPA international competitions. About as tough as it gets. But when I shared this on social media, they were called low quality by the photographers.

So can we no longer have any professional standards? Do we have to accept constant AI fakers from new photographers as master works because the internet likes them?

What is going on? I went deep into toxic Facebook groups to find out. In fact, this is a topic I started in the groups. It got hundreds of likes, but nearly every comment was defensive or trying to belittle my own work.

This Seattle photo from 2011 won a lot of prestige and awards for me. It also helped me understand. Talent can be natural, but skill still always takes time. Study and practice. Even when I officially became a master, I realized I was not nearly good enough.

Photography now is driven by selling new cameras that convince new photographers they will be amazing because of good gear. It’s helped drive an incredible amount of argument among new photographers, which in the end prevents them from learning the craft.

It’s easier to make decent photos than ever and harder than ever to stand out. It could be said that gear is being used as the real gatekeeper. When in reality, the camera matters very little.

Dare I say, good photos are not always subjective – I’m not saying the government should fix our profession. But we should stop pretending there are no standards. There are objective guidelines who what a good photo is and how to create it. Just like learning to make music or furniture.

Sure, it’s subjective. But there are guidelines. High-level competitions and judges force you to face how great your photos are. Like PPA’s international juried competitions. I was young and arrogant, also. I pitted myself against people with decades of experience and got my ass handed to me. I got upset, but when I got over that ego, I learned a lot and pushed harder and eventually became a master photographer myself.

I don’t use Ai generation to create scenes. But these day you can get more likes in a photo of your camera than the photos it takes!

Because the viral photos are fake. They are created by Ai or partially created by Ai fill tools like in Photoshop. Yes. Doing any major portion of a photo this way makes it a fraud. You didn’t create that amazing background of a bowing dress. It was plagiarized from a photographer who did.

Real photos matter. Fake AI photos are not photos. But Adobe does not care because they get paid. So we have to demand proof of whether the photo is real. Because

I think this is the biggest point people miss. The idea that they are not ready to be a pro is an insult. If you fly a hobby plane, would you be offended if a commercial pilot said you were not ready to fly a jet?

Going pro can quickly take the joy out of a thing, and we’re always being pressured to turn our hobbies into a job. But slow down. As you improve, do things with friends. After a few years, maybe help someone who can’t afford a wedding photographer. Try things that are safe and learn like ANY other skill. Is it gatekeeping that you started playing violin last month, but are not invited to play in the Christmas concert?

This is not gatekeeping. It’s where we are as a profession. The time you study is now a hard rule. real photography should be. I share what I know and learn from others. Take the time to learn for real so you become a true expert. Learn the power of a well-crafted photograph. Because the AI bubble will burst.

Gavin Seim

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November 2, 2025

Assisted Culling is the new Lightroom feature for 2026. But no one needs to be a better photographer, and not for the reasons you think.

Photos in today’s session were edited with Filmist presets and the new Alchemist 3 actions.

Every photo I added in this post was rejected by Lightroom’s Assisted Culling. That’s because feeling and emotion that AI tools don’t get. Every

Most photographers are no longer taught that the way they cull defines their work. It’s one of the hardest skills for most image makers, and it can’t be left to a machine.

I can teach Shadow and light and space, and line. But learning how to pick the best of 20 photos from the same pose is something only years of practice can teach you.

If we start handing this off to a machine, even when that machine is better than this admittedly per-release version. We will lose that skill, and photos will all look the same.

Whether Ai generation of culling. It takes away the nuance that makes photos great. That is atmosphere and feeling and soul and the vision we had when we pressed the shutter.

Skip auto-culling and keep looking at every photo

Gavin Seim

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October 24, 2025

I call it the lost Photoshop Panel. Because no one talks about what it can do and it took me 15 years to master it.

I’m talking about mastering the Actions panels. Users of actions like my new Alchemist 3 have been asking for some advanced tips. And I realized how little people know about this lost panel that’s’ more powerful than any plugin on the market.

You can do this to any action or make your own and of course you can check out all my Master Grade Actions on my homepage.

I make lots of great presets like Filmist. But when I do actions people always ask me, can this run in Lightroom. The answer is always no. I make tools that make the native tools of these apps work faster and better.

A raw editor like LR or C1 can’t even come close to and old Photoshop CS6. The way they do layers is world apart and if you only use a RAW editor you’re only half editing your photos.

No not either apps either like Luminar or anything else. The ones that do have basic actions or scripts implement it really badly. That’s why I cant even make this stuff in other layer apps.

Watch the video and I’ll add more notes to this post later for some extra tips.

Gavin Seim

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October 9, 2025

DXO is working overtime to get influencers to talk about Photo Lab 9. They all imply it’s a Lightroom Killer! I declined the partnership, and today we’ll do a real-world torture test.

I’m gonna be hard and honest today. Because I’ve been reviewing this for 3 years running, and DXO has seen my reviews. So I will hold back nothing on whether they fixed the failings.

You can download a trial of Photo Lab Here. You can get my free Filmist sampler pack and you can use the LUTS in Photo Lab also. You can get my Alchemist 3 Actions here. Also Click here to download the experimental test presets I made for DXO Photo Lab.

As you’ll see in the video, I had a lot of trouble getting masks to work due to errors despite using current drivers and a high-end 3080Ti. This seems to be a common problem, and even after downgrading the driver, DXO glitches at times. But hopefully this will be fixed soon.

Even after reverting to an old driver, I often got this error in Photo Lab 9.1, and no masks will work.

Once working, masks seem pretty good. Lightroom overall seems better at subject detection. But DXO is not playing. The U Point style masks are also handy. Capture One also has this type of masking also, but Lightroom has to stay within predefined masks.

That said, Lightroom does have things like clothes. So I could do the same edits on both, and overall, Lightroom was faster and felt more full-featured in what I could do with the masks.

The biggest problem with masks, aside from stability, is the limitation of presets, meaning you cannot save them as Speed-Masks like I show you with Elegance presets, in LR and C1. In practice, you have to do a mask each time or manually copy and paste settings.

But I do give a nod to the new masks feature. It just needs tuning.

Aside from lacking features like compare, a good collections system, Split Toning or grain (unless you buy extra add-ons). The biggest problem is the image processing engine of DXO.

As in years before, it takes moments to find and totally break it down like we see here and in the video. Other things can be overlooked by many. But the inability to rely on good IQ with basic tools like HSL makes DXO Photo Lab NOT a serious choice for professionals despite being just as expensive as other options.

I have 25 years of experience. I was there when all these apps started, and I know what a good process looks like. Until the RAW process engine is fixed. DXO is a non-starter for me. And this is now the 3 year running that they have ignored this problem.

Yes, Nouse Reduction is good in DXO It’s known for that. It really is better this year, and even advanced modes can render in-app, and you can see the full quality, not just a loupe view like before.

IN the videos side-by-side tests, you can see it is equal to Lightroom, and some may say better because it has various modes and even an Xtrans option for Fuji users. Though in real lifeLightroom handles Fuji files just as well. Check out this post for more on that.

In practical results, they are equal. But the extra options are useful. There are also various sharpening, detail, and of course, lens correction tools, and DXO is known for doing well in all of these.

In practice, Lightroom images held their own to DXO without problem and despite the noise reduction in DXO, which in not for the artifacts introduced by its own RAW engine. In some images detail was worse in DXO than in Lightroom. But in many photos it was equal.

If you’re a professional with high standards, absolutely not until they fix the process engine.

If that were fixed, it has a lot of potential. Only it still lacks many features. There are some tools on DXO that don’t exist in the other apps like DXO Smart Lighting. But more tools do not always mean better editing.

If you look at this image edited in both, they both look good. But despite having masks and even being able to use film looks as LUTS, my options in refinement were more limited in DXO.

I should mention Speed. Like Lightroom Ai masks can bring even a strong system to its knees.. No catalog can be good for speed. But I find it annoying that the constant reloading and re-rendering of previews, even on images I just used. So simpler, yes, better. Not exactly.

A perpetual licence. Sort of… While you can buy it outright. It should be noted that it’s not a true perpetual licence, because it has to check in with DXO server every month or so. Clippy would disapprove.

But I think the bigger question is why DXO Photo Lab? It’s not cheaper, and it lacks many features compared to Lightroom and even Capture One. The only reason to choose DXO that I can see is to support the small guy. But DXO still does not feel like the small guy, because they continue to ignire feedback.

Until the basics we mentioned today are fixed, I could not recommend it even for amateurs, as they will get frustrating results that are simply not a problem with Lightroom, which also has more features, a great mobile app, etc.

Tell me your thoughts in the comments — Gavin Seim

None of this video or post was generated or scripted with Ai.

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September 19, 2025

Your everyday carry could be any camera. But your cup holder camera is the one that does not live in a bag or even with a lens cap. It’s your cup holder camera.

This is the camera that will actually transform your work.

Most of the images in today’s videos were edited with Filmist, Natural HDR, and Alchemist.

New overpriced cameras abound. But most of them are just copies of each other as camera makers ignore what photographers are saying and try to push every more premium toys on us.

But your Cup Holder Camera is rarely that expensive. Sure, you want a good camera, but as you know, if this video is a decade old, it will still be amazing. It’s about the agility of a camera that’s always ready and that makes you want to take a photo.

My CHC is usually a cheap to mid-priced camera that is really well-made and small. I know it’s going to get knocked around, and I know it will handle that, and that if something does happen, it’s not a huge deal.

Whether you like landscapes, portraits, sports, or crazy events, the CHC is really about being a journalist. Being able to take any situation you find, grab your camera with a second thought, and get the photo.

Speed and agility are king. And if I jump out in the middle of a street fight to do something or say something, I also don’t want to be worried about how much I will lose if I get robbed or someone breaks my heart.

I’m not saying what you need to do is get a small camera so you can run into a police standoff. I’m just saying that a journalist’s mindset will make you take photos more, with more confidence, and improve every area of your work.

If you want to carry a Leica or get the high-priced Sony RX1R III, that’s fine. The main thing is that it’s a camera you will never have an excuse to toss in your cup holder and grab at a moment’s notice.

Maybe… In 25 years of doing this, the Cup Hold Camera I have found is the most convenient.

Even a pocket camera can get left behind. For example, my Sony RX100 was powerful if a little uninspiring to me. It was also very expensive and felt delicate. So in real life I neither wanted it kicking around the car or collecting dust in a pocket.

Perhaps the most “POCKET” camera in these times is the Ricoh GR, and while I don’t have one, I’ve been eyeing it as an even smaller solution for when I don’t even want a camera seen on my neck.

You want a camera you love. But it’s not about being trendy. The Fuji X half is more of a fun overpriced toy than a true pocket camera, and it’s not even well built, so as a CCH it’s not the best choice either.

Camera companies are trying to make expensive fashion accessories instead of really great cameras. They think if they can become Apple and trendy, they will get those numbers back. It won’t work in the long term.

So I think the lack of a truly pocketable camera in 2025 is a problem, and I hope we’ll see more quality compact cameras in the coming years. For now, I think buying used is the best way to send a message and get a great, always-ready camera that you will always take with you.

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