This weeks quick tip has more to do with the business side of wedding photography than the technical side. Where I’m located, it seems that most couples book their wedding photographer about six months to a year out from the wedding date. Newer wedding photographers might book more weddings in a the “less than 6 months” range whereas your big time superstar wedding photogs book up 2-3 years in advance. The point here is that it’s a long time to be in a business relationship waiting for the big day to get here.
It’s a good idea to check in with your clients on a regular basis. It sounds like common sense but too many photographers relax once they have the signed contract and retainer check in hand. Why not use this time to get to know your clients better? Checking in with them at the one year, six months, three months, and finally one month mark prior to the wedding will strengthen your relationship with your clients. By doing these timely “check-ins,” you will be able to stay informed as to the progress of the wedding planning as well as updated information pertaining to the photography. But more importantly, the client will appreciate your thoroughness. This shows your clients that they are not just a paycheck too you but people you are genuinely interested in providing the best possible service and in turn, the besy possible product (images.)