Nikon Page FAIL

Gavin Seim: The folks at Nikon got a little too enthusiastic yesterday and posted this on their FB page, telling us that “A photographer is only as good as the equipment he uses” Perhaps they were momentarily blinded by how the world seems to actually look at photography these days and forgot that it’s actually a skill. Oh wait, I guess it was companies like them that promoted that idea 😉

Don’t get me wrong, quality optics and the like are important considerations. But the best gear is of no value at all, unless your good enough to make it sing. If I play a Stradivarius, it still sounds something akin to cats being run over by trucks.

I’m not sure what’s more scary. That Nikon posted this. Or that 1695 people Like it. Thanks for sending us this Greg. We still love you Nikon (sorta), but really. Teach your social team about photography.

Related Posts...

Photographic tone. It’s the least understood skill in photography that’s nearly been lost.

Photographic tone. It’s the least understood skill in photography that’s nearly been lost.

HDR Photography’s over-cooked promises lied. Here’s how to use HDR correctly!

HDR Photography’s over-cooked promises lied. Here’s how to use HDR correctly!

S Curve Photography is OK. But the F Curve is way better!

S Curve Photography is OK. But the F Curve is way better!

ETTR – Why Expose to the right is wrong!

ETTR – Why Expose to the right is wrong!

Tell me your thoughts....

Leave a Reply


Your email address will not be published. Required fields are marked

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}

About the Author

Glad you're here.

I'm from WA State USA and started studying photography in 97. I started work as a pro (using that word loosely because I sucked) using film at age 16. I learned fast but was not as easy to find training then. Sometimes I beat my head against the wall until I figured stuff out.

As digital dawned I went all in and got to study with masters like Ken Whitmire. In 09 I founded the Pro Photo Show podcast. I started promoting tone-focused editing. When Lightroom arrived, I started developing tools to make editing and workflow better.

20 years of study and photography around the country earned me a Master of Photography (M.Photog) from PPA. I got to see my workshops and tools featured in publications across the industry. Once I even won the prestigious HotOne award for my "EXposed" light and tone workshop.

Wanting something calmer, I moved to Mexico in 2017. It's a land of magical light. I'm here now exploring light and trying to master my weak areas. I make videos of that for my Youtube channel, sharing what I learn. I hope you'll stick around and be part of Light Hunters Tribe... Gavin

Gavin Seim

>