Join our journey as we explore the world and the light that fills it.

Since I was twelve years old I’ve been studying what makes light tick! I think we need to understand light and instead of just pressing buttons. Join my Photo Craft newsletter is filled with information to help you do just that. Also, once you sign up, check your email for some goodies, including a free sample of Filmist!

Who is Seim?

I'm Gavin Seim and I started studying photography in 1997.

As digital arrived, I went all in. I got to study with masters like Ken Whitmire. In 2009 I founded the Pro Photo Show podcast and eventually my YouTube channel. I started creating the professional developing presets when Lightroom V1 launched. Then Capture One Styles, Photoshop Actions and photography courses.


20+ years in the trenches earned me a Masters (M.Photog) from PPA. I've been featured, won a few awards and now I live in Mexico exploring the magical light of the South while creating new tools and searching for shadows.

You're rightly skeptical on online photography tools in a market filled with junk. That's why all sales are NOT FINAL here. I guarantee every tool and workshops 100% with a 31 day No-Regrets Guarantee!  

There's lots of videos and free stuff on the blog too. Look around. If you have questions I'm here to help, just send me a message | Gavin Seim

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