October 29, 2011

And How it Can Change Your Life in 15 Minutes.

by Gavin Seim: Original article from Gavin’s f164 journal. (updated 11/15/11).

This may be the most valuable piece I’ve written on photography. In the last year, I’ve started working with 4×5 film and digital side by side. I’ve also explored extensive exercises in tonal control, truly learned to visualize, and implemented key parts of the Zone System that was developed by Ansel Adams and Fred Archer, both in my film and my digital work, in color and black and white.

The idea of visualizing and using Zones is not promoted heavily today. It seems much of the industry, including many of its educators, arrived at digital and decided that the past 150 years of photographic knowledge were somewhat irrelevant. What I’m about to show you is not taught much, but understanding it WILL change your photography forever. I’m not kidding; once you get this, you’ll never see light the same way again. And I hope you’ll share it with others.

Sunsets Hidden Falls. Yosemite, 2010 - A general look at where I placed the scene elements in relation to the Zones. Each arrow leads to what I see as the zone on the scale.

I’m going to stay simple because these concepts are essentially simple. I have not come up with a new digital based zone system, a stripped down version, or an article full of nerdy equations, white papers, or complex systems. This is not hard, and you can start putting it to use TODAY for film or digital. Since most of us are in the digital world, I’ll focus on that. I’m going to show you how to use the core of the Zone System to make you a vastly better photographer. I’ve also brought along some examples for analyzing the Zones.

To those of you who already know this, kudos. But I challenge you to review and analyze whether you’re really using it, or just buzzing along in digital bliss and fixing things later. Excuse my bluntness, but this is happening to the best of us. We need to get back to basics, visualize, control tone, dynamic range, and image quality.

Originally, the Zone System was a complete approach that included everything from the initial exposure to the final print. Now we don’t use darkrooms much these days, so I’ll focus on the pivot point of the Zone System: the Zones themselves. That said, I would encourage you to study the whole process even if you don’t use film. It will help you gain a better understanding of light and photography. Not only that, but old books like Fred Picker’s Zone VI workshop, deal with it quickly and effectively and can often be had for mere pennies.

1. The Zone Scale.

The Zone Scale lies at the core of the Zone System. It consists of eleven squares that span from clipped black (Zone 0) to clipped white (Zone X). Each square represents a change of one stop. The first part of using Zones starts before you release the shutter. Truly visualizing your image is like nothing else. Once you master it, you see the image you plan to make, including your edits and refinements, in your mind before you ever take the photo. It changes everything about how you photograph and how refined the resulting images become.

Brilliantly simple, the Zone scale allows us to visualize all our light from complete black to complete white in one stop increments.

To begin, look at your scene. What’s outside your window right now? Visualize what zones in which the things around you fall. Then imagine you’re taking a photo. Imagine where the zones would be if the image came out exactly as you wanted. It does not have to be what you “see” but what you “visualize” for the finished image. How do YOU want to make it?

Think about what Zone levels on various objects in this scene would most complement your main subject as well as your supporting cast of elements. Sometimes it helps to begin by trying to visualize a scene in black and white, even if your final image is going to be color. Thinking in terms of only tones can be helpful, especially early on in the process.

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October 28, 2011

by Gavin Seim: Panasonic seems to be making a statement with this ad they released earlier this year before infamous Nikon Page Fail. I’m seeing a pattern in the industry. The Lumix spot insults skilled photographers everywhere & mislead consumers into thinking skill and experience is irreverent as long a you have a good camera.

Perhaps it’s meant to be funny, perhaps it’s creatively done, but if you understand photography and how much work it took you to master it, I think you’ll know how insulting this this really is. But it’s not just this ad. It’s the whole mindset and it’s part of the attitude that is breaking down this industry. Watch it, then lets talk.

  • The photography world is inundated with the idea that experience is not necessary and it’s breaking it down. This promotes that and that promotes the idea that a photograph is of no value. Anyone can do it.
  • It’s not true. A great photographer cannot be clueless about how they made a photo or how their equipment works. That’s a snapshooter. Understanding shutter speed, aperture and beyond are the most basic essentials to consistent quality. People who don’t understand the basics often think it’s not critical because of marketing like this. They are wrong.
  • Photographers that have spent years and even decades mastering their craft are shown in this ad as irreverent. As if their saying “Those skills don’t matter as long as you own a good camera.
  • The man here is portrayed as doing a showcase to his peers. He’s the expert. Yet in the real world you won’t get accolades by snapping photos that are only as good as your camera can make them. Anyone can do that.
  • Great is no longer great when everyone else is doing it. A camera can have good quality, but without skill you just have quality snapshots. That’s what everyone else, including many so called pro’s, are making today.

So this is targeted consumers. What’s the big deal right? Wrong. This is also targeting would be photographer, but that aside this mindset is a big problem right now and it’s really hurting this industry. People are believing this stuff, and those that do are being mislead into thinking that a camera makes a photograph and not a photographer. Some have told me their are great photographers who have no idea how they make their images. I have yet to have one shown to me.

I know this is extreme, but imagine an ad for a scalpel that says “it’s so good, anyone can do surgery”. Imagine a world where everyone claimed to be a surgeon, airline pilot, etc and you did not even know how to find one that was actually experienced. Photographic skills have not really changed over the past 150 years. If you don’t know what you’re doing, you won’t make great images. You’ll just be making images like the droves other consumers and even pros who have bought into the idea that cool gear makes you good. The problem is, it’s not great when everyone else is doing it. That defies the meaning of the word. We need to Raise the Bar.

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October 10, 2011

By Gavin Seim

Simplicity is key to a great photograph. It turns even complex scenes into stunning beauty by controlling elements, light, and tone.

It’s not about how much is in a photograph. It’s about how we showcase our subject in relation to that supporting cast of elements. Now I’m not suggesting the images I show are “perfect.” It’s rare that I get everything dead on, and I can always find something I should have done better. But truly understanding and mastering these elements WILL raise the bar on our images and allow us to see in a new way.

1. Visualize.
Everyone says they’re doing it, but few actually are. You should truly “see” the scene in your mind’s eye; not what’s in the viewfinder but the finished image after the exposure, even after editing. You should see the image you want after the process is finished. It’s fairly simple, but in the rush we often fail to slow down and think carefully about the lines, elements, and tones in our scene. That’s one reason why I love working with a tripod. It takes my focus away from holding a camera and puts it on the scene in front of me.

Ansel Adams said, “The whole key lies very specifically in seeing it in the mind’s eye which we call visualization.”

Sunsets Hidden Falls, Yosemite 2010, Gavin Seim - I used a layer based HDR process on this, processing my light and dark frames as silver and layer blending in Photoshop. I spent a good deal of time on the composition and tonal control to try and keep the scene simple while still showing all the elements. You can see the stone faces on Zones 6-7, with the foreground elements falling drastically all the way down to Zone 1, keeping them as supporting cast from becoming too distracting.

 

2. The Light & The Zones.

Expose for what you want in your image, not what the camera sees. This goes right along with visualization, and the Zone scale is the best way I know of, both to visualize and to control values. It allows us to see in our mind’s eye the Zones in a scene and place them where we want, using exposure, and finally tonal edits. For more on detailed tonal value control, see the counter article to this one, 3 Critical Elements of Controlling Tonal Values.

The Zone scale from 1-10. Middle grey is Zone V (5). This shows the darkest dark to the lightest light and is invaluable for simple visualizing and exposing a scene. Each step represents a stop, making it easy to move your exposure up or down and place an element in a given zone.

 

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September 29, 2011

Gavin Seim: The folks at Nikon got a little too enthusiastic yesterday and posted this on their FB page, telling us that “A photographer is only as good as the equipment he uses” Perhaps they were momentarily blinded by how the world seems to actually look at photography these days and forgot that it’s actually a skill. Oh wait, I guess it was companies like them that promoted that idea 😉

Don’t get me wrong, quality optics and the like are important considerations. But the best gear is of no value at all, unless your good enough to make it sing. If I play a Stradivarius, it still sounds something akin to cats being run over by trucks.

I’m not sure what’s more scary. That Nikon posted this. Or that 1695 people Like it. Thanks for sending us this Greg. We still love you Nikon (sorta), but really. Teach your social team about photography.

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September 20, 2011

by Gavin Seim: Anyone can learn to use a camera to capture snapshots of time. That’s valuable for history and for precious memories. But it takes more to be a skilled photographer. Not just a picture taker, but a picture maker.

It takes tireless study, practice and long experience. I contend it’s no easier than being a sculptor or a doctor. A lawyer, or a painter. It requires being a skilled technician, a craftsman and a creative director. It’s neither fast or easy. But it’s one of the most rewarding skills one can study and master.

But that’s just my opinion. So I’ve scoured websites, videos, books and even picked up the phone for thoughts about photography from many of the renowned masters of it’s history. Thoughts that seem resound it’s ever alluring call. Reminding us to return to the basics of what makes a great photograph and perhaps to remember, that digital is just a baby next to more than a hundred fifty years of photographic history… Gav

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  • “The whole key lies very specifically in seeing it in the minds eye which we call visualization” – Ansel Adams
  • “If continually people look and look and always come away enriched, then it’s a great work” – Sister Wendy.
  • “If I have any ‘message’ worth giving to a beginner it is that there are no short cuts in photography.” – Edward Weston
  • “The sheer ease with which we can produce a superficial image often leads to creative disaster.” – Ansel Adams
  • “Tone” may be the least understood, and least utilized factor in composing and finishing images” –  Ken Whitmire
  • “A portrait is not made in the camera but on either side of it.” – Edward Steichen
  • “You don’t take a photograph, you make it.” – Ansel Adams
  • “It’s one thing to make a picture of what a person looks like, it’s another thing to make a portrait of who they are.” – Paul Caponigro
  • “Becoming a professional artist takes talent and perseverance, even more so when the field is photography.” – Clyde Butcher
  • “Never put lettering in your photos unless you want it read.” – Jay Meisel
  • “Sometimes I do get to places just when God’s ready to have somebody click the shutter.” – Ansel Adams
  • “In photography there are no shadows that cannot be illuminated.” – August Sander
  • “If you have enough craft, you’ve done your homework and you’re practiced. You can then make the photograph you desire.” – Ansel Adams
  • “No place is boring, if you’ve had a good night’s sleep and have a pocket full of unexposed film. – Robert Adams
  • “A photograph is usually looked at – seldom looked into.” – Ansel Adams
  • “Saturate yourself with your subject and the camera will all but take you by the hand.” – Margaret Bourke-White
  • “We have glorified the camera itself. Which is only a tool.” Ken Whitmire
  • “Photography is the power of observation, not the application of technology.” – Ken Rockwell
  • “There are two people in every photograph: the photographer and the viewer.” – Ansel Adams
  • “A sloppy performance in a photograph is as distressing as a sloppy performance in music.” – Fred Picker
  • “Be aware of every square millimeter of your frame.” – Jay Meisel
  • “We are basically directors of images. Our objective is to attract the eye and leave an impression the mind.” – Ken Whitmire
  • “There is nothing worse than a brilliant image of a fuzzy concept.” – Ansel Adams
  • “No photographer is as good as the simplest camera. – Edward Steichen
  • “A better camera won’t do a thing for you if you don’t have anything in your head or in your heart.” – Arnold Newman

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