January 26, 2012

by Gavin Seim: There’s info and videos on each product page, but I wanted do a quick overview of how you can use tools in great photo workflow and how Seim Effects collections fit into that. Having your workflow nailed down makes all the difference in creative efficiency. Whether you’re using Seim Effects or other tools, these concepts will be similar. I should also note that every collection I make is unique. Tools are not duplicates across more than one set. Each is a unique focused collection.

So lets start with our original file. A creative efficient editing plan needs a foundation. That generally starts with presets. They seem simple, but great presets are fast, powerful, essential tools that give you control. For a step by step look at my workflow check out this article, The Super Workflow. For now lets look at the SE preset lineup, an elegant collection of powerful tools.

Power Workflow 3 (LR 1-4) | Lighflow (Aperture 3)
Any Photography Type.

These days most good processing starts with a RAW editor such as LR or Aperture. PW3 is my flagship collection of presets for LR and it’s generally where I start. For Apple Aperture you’ll want Lightflow. Both of these are a core. They have a bit of everything from workflow and automation presets to color blending tools, black and white conversions and detail enhancement tools.

Both refined collections stem from years of editing experience and user raves speak for them. Whatever your skill level, if you buy one editing toolkit ever, these are your ticket. These collections will help you be more creative, allowing you to mix, match and tweak to your hearts content, while saving you countless hours. (At the moment Lightflow is our only presets collection available for Aperture).

Color Fantasies (LR 1-4) – Any photography type, wedding and portrait.

CF is an extension of color. Going beyond basics and into deeper color twists, blends and hues. There’s some of this on PW3, but if you love creative color you’ll want CF. It’s all right here, a complete color effects collection.

Color Fantasies is classy, with a vast array of color tools. From vintage processes, baby tools, cross process effects and more. Complicated color mixes that will take your color to new levels.

Silver Shadows 2 (LR 1-4) – Any photography type, black and white. 

Silver Shadows 2 marks a new generation for black and white conversions. Precluding the need for plugins and external tools, SS2 puts powerful silver conversions a click away and allows you to mix, match and blend tones to get stunning black and white’s, while retaining the delicate quality of your original RAW file.

If you love black and white, you need Silver Shadows. PW3 has a selection of basic silver conversion tools. But Silver Shadows 2 is a system for stunning black and white right inside Lightroom.

______

So that’s presets. A workflow foundation. Now we come to refining local edits in Photoshop is similar editors. And they should not be forgotten. Often people stop at the RAW edit, but the refined edit is often what separates the men from the boys, making an image really sing. It’s that finishing touch that the best images always get.

Naked Elements  (PS and Others) – Any photography type.

Naked Elements is a complete texture collection in one pack. You buy one set and you get them all. Textures allow you to subtly overlay a texture image over your main piece, letting your base image be enhanced by the texture from the overlay (it’s better seen that described, so visit the product page). NE includes high res texture files that can be quickly applied in Photoshop using the included actions, or in just about any other photo editor that allows layers. You can even apply them from LR using a plugin like Perfect Layers. NE is

Naked Elements is a single collection that includes images of everything from fire, to water, to stone, to my favorite, real images of documents that are centuries old. The NE parchments textures are like nothing else and something that makes NE stand out like no other.

Creative Essentials (PS CS2-CS5) – Any photography type.

One of my first effects collections and one that’ been revised and refined over the years. Creative Essentials is a collection of Photoshop effects that digs into areas you can’t do with a RAW editor.

There’s some essential corrections in CE, along with sharpening tools, powerful fantasy, tonal and glow effects and more. Actions are the perfect way to take a great image and make it something more. In Creative Essentials it’s a little about workflow and a little about finishing touches.

Hollywood Effects 2 (PS CS2-CS5) – Most powerful for wedding and portrait

Deep second generation finishing. HE2 is a collection of creative Photoshop actions that once again bring simplicity to complexity. It’s filled with tools for image effects, glows and in particular skin corrections.

Automated skin smoothing that would normally require a plugin can be done with quality and speed in HE2. Glows and fantasy effects that are not possible in a raw editor.

HE2 is a customizable effects mix that any wedding or portrait photographer won’t want to be without.

 

 

Read More

July 22, 2011

Gavin's new video training collection on cloning and retouching.

This has been a long time coming and I’m really excited about it. Every time I made a video, taught a webinar, or planned a lesson. Somewhere in the back of my mind it was planning for video collections. People kept asking for them and I kept wanting to do them, but it was always daunting. I needed a plan and I needed to buckle down and make it happen.

Well it finally has and it’s in the form of my new Digital Darkroom training videos. Each video collection will o in depth on it’s topic, sharing ideas and techniques to really master it. No holds barred training that’s organized and concise. Kicking it all off is the Cloning Magic video workshop. A deep look at mastering the cloning and retouching tools that will change the way you edit and take your work to new levels. Check out the introduction and a free chapter from the complete new series right here. Enjoy… Gav

 

Read More

March 20, 2011

You users been asking about these for a long time. The truth is I’ve avoided it because I really like teaching photography workshops in person, and for some, like my  Lights & Shadows workshop, it’s the only way to fly.

But reality says I have a lot of tricks up my sleeve that I can teach online. With that in mind I’ve decided to stop resisting it. Coming soon is an all new series of digital learning workshops. Separated into bite sized chunks, inexpensive, live and online.

It’s going to start with a Lightroom Power learning series. Workshops that start at basics and work into very advanced editing skills. You can pick the sessions you want based on your current skillset. Cool part is these will be about 90 minutes each and will only cost about twenty dollars. Spend an evening at the live online workshop, then take time to let is soak in before the next one.

After Lightroom I plan to take it further. I may even do a seasonal series. Focused workshops on things that seem simple, but can go so deep. Burning and dodging, cloning, prepping files for print. I’m getting excited because with this online format I can host a workshop on nearly anything, no matter how focused, because there’s no travel and no venue overheads to take into account.

Stay tuned for more details. Registration for The first webinars will be opening soon… Gav

You can follow the Facebook Page. All workshops will be announced there. You can also join the newsletter over in the sidebar >>

Read More

February 6, 2011

Creative Essentials is my general use editing pack for Photoshop, but there’s some pretty advanced stuff inside it. Well I just did a major update and I mean more than just the snappy new header image. V1.6 includes three brand new actions including a new B&W called Silver Shimmers and two new color effects, Dynamic Snap and Shadow Twist. There also been updates, including a revamp of the Milk Chocolate and Dark Chocolate effects. They’re much more refined and versatile now, giving you a toned black and white that is powerful and more advances than what can be done in software like Lightroom.

There’s also a bunch of fresh before/after samples on the product page along with a brand new drop down list that gives details on every included effect, plus a link to the updated sampler pack.

This is a free update for existing users, so Check you inbox as you should have a fresh download email. If you’ve purchased CE, but don’t get your update feel free to give me a shout (effects@seimstudios.com) and I’ll get you taken care of. If you don’t yet have CE head over and check it out. Enjoy… Gav

NOTE: I also want to mention that some users have been getting marketing emails from a company that’s made another action pack and called it Creative Essentials. Watch out for it. I don’t know if it’s good or not, but just a heads up. Unless it’s from Gavin Seim, it’s not my Creative Essentials. I tried to talk to them about the fact that they copied the product name and they were uncooperative.

Read More

November 14, 2010

by Gavin Seim: Pricing is an interesting thing. Those of you that listen to me on the Pro Photo Show podcast know that I don’t try to be the cheapest in my photography.  Not by a long shot. Truth is I don’t try to be cheapest with Seim Effects either, though I often am for what I offer. I just try to make the best tools and charge what I think is sensible. Through that process I often come out less expensive than other editing products available in the industry.

Now it’s true that often you get what you pay for. It’s also true that sometimes people buy something just because it’s more expensive. That’s perceived value. How much you can charge because of your brand. Experience and service are worth something too, but sometimes paying more does not mean you get that.

Most effects out there are different and have something unique to offer, so I’m not saying mine are the only ones worth buying. I’ve not used all the editing products available, but I’ve used a lot of them. Some are really good, some less so. In the end I just want to sure my product is something special. I’ve had people essentially call to ask…

“Are Seim Effects any good. Their so much cheaper than brand K or Z”.

The answer of course is yes. In fact many users tell me their a lot better. Truth is I put my heart and soul into this stuff. I’m fanatical about making it as flawless and effective as I can. Their not $5 because their good and their worth a lot more. Their not $200 either. Not because I hate money, but because I think that would be overkill and the overall benefit would go down.

Read More