In case you’ve not yet noticed, there’s a new look in town. Yep, Seim Effects has been re-branded and it’s way past due. While the starry eyed text I initially used when I started all this had some memories, it was not well planned. I just made something up, having had no idea how successful all this would be.

In the end I settled on the simplicity that you see in my photography branding. No rocket ships or exploding pumpkins, because that not really me or what I do here. I got feedback from you along the way via the Facebook page and I thank you all for your input. So, why this look?

Well it’s based from the Century Gothic font which I love. I wanted a clean elegance that suggested creativity and flexability. Something that says this is not a game, but also says I love what I do. The “e” in Seim is actually used in all my Seim branded sites now, and I think it gives a feeling of openness and style. The line that leads to the “c” pays a little homage to the classic dodge tool and as you know, I’m a big burn and dodge fan in the digital realm.

Along with the new logo a few things have been jazzed up. The header was updated with a new look (that silhouette is actually a skyline near my studio). Fonts were worked a little, words spaced and paragraphs justified. I know, pretty nerdy stuff. But I’m a perfectionist and I’m super excited that Seim Effects is become a brand, not a project that looked as if it was planned over the weekend.

Gav