Gosh, I sure made this cool fire look UGLY!

I really enjoyed the book Purple Cow. It’s a book about making your business stand out in an world where paid advertising is failing. It got me thinking about what we do here at Seim Effects. Aside from saving time editing, I use the effects to help me stand out more. I made the above photo bad to get your attention. It probably worked, but I wouldn’t suggest using that effect to get new clients and it’s not included with my collections.

I think  as photographers we sometimes feel that automating parts of our business takes away from our creative edge. That does not need to be so. If we did all our editing manually, we would use far fewer effects, and because they would take so much longer. In the end the results might not be as good because we would be in a hurry. Also by being fast in my editing my client gets their pictures fast. This is a Purple Cow in itself because clients often have to wait toomlong for their pictures to be ready.

So I for one am looking for more ways to stand out. Here’s a few things on my mind for Seim Photography as well as Seim Effects

• 1. Am I being extraordinary in the products and services I sell?
• 2. How can I make it even better?
• 3. What does my target market really want?
• 4. What can I do to give simple added bonuses? ( the prize inside)
• 5. What can I do that’s daring and amazing?

I have various answers to these questions rolling in my head like marbles. We’ll talk about those later. The bottom line is this. If I can answer the questions above, and then take action, I can be a purple cow that everyone is amazed by and telling their friends about. That’s FREE MARKETING.

Do you do anything in your business to be the Purple Cow?

By the way. Here’s a good version of that photo.

Gavin Seim