January 16, 2009

By Gavin Seim:  Being a fabulous photographer is great, but if you want to pay the bills with your passion you have to make sales and take great images. Here’s some great content from PPS and some other great sites to help out. I’ll be updating this post as I find great content on how to market and sell to your clients and a few posts dealing with shooting itself. If you know of some great articles on selling, post em up in the comments. For more good stuff see the Best Of Pro Photo Page

Good reads.

14 Steps To A Successful Sales Presentation:
Another good Ziser post. Fourteen steps David uses in his presentation to help him make great portrait sales.

How to Logo & Brand Your Images:
Branding is important and if you’re sending portraits out the door without it you’re throwing away money.

Selling to an out of town client:
Another Ziser classic. Full of tips on how you can keep sales high, even when you can’t meet in person.

The Portrait Consultation: Part1, Part2 A multi part series from David Ziser (we’ll update it as he publishes them). Selling a portrait is not just about getting a session booked. It’s about selling large prints and making the session profitable.

Large Wall Portraits. Why the 8×10 is stealing your thunder.
One of the host hotly discussed and perhaps the most valuable marketing articles ever on PPS. The ideas may be bold, but they absolutely work. whether you choose to listen or debate them is up to you. Join the discussion.

Copyrighting Your Images: It’s a part of the business that we tend to avoid, but it’s important and once you get the hang of it it becomes easy.

20 Ways To Appreciate Your Customers:
Can’t go wrong making happy customers.

Podcasts…

Pro Photo Show #60. Not Wearing Pants: A good episode overall, but starting at 1:34:10 we start getting into standing out and being something more than a weekend warrior. Then we move right into selling large portraits and how key it is. Be prepared for a few Gavin rants.

Pro Photo Show 53: This episode is a favorite and it’s full of good stuff. The whole show is well worth a listen, but starting at time index 44:28 we’re joined by Kevin Swan. Listen through to the end because the longer he talks the more you’ll glean.

Pro Photo Show 51: Another fun roundatble. At time index 52:33 guest photographer Scott & Adina Hayne talk about the marketing they used to build their wedding business in record time. This is also where they share info on leveraging Facebook to held build your business.

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January 14, 2009

Here in Minnesota, the wedding season slows down quite a bit this time of year.  Why?  Let’s just say I woke up to -18 F this morning and leave it at that.  Now is a perfect time for those of us working in “cooler” locations to take a moment to wrap up any loose ends from 2008 and get refreshed for the 2009 wedding season.  I suppose “refresh” could refer to mind and body but I’m mostly talking about your business literature and images in this case.  Let’s focus on the latter for this week’s tip.

Start sifting those “Wow!” shot gems out of the hundreds, thousands, maybe even hundreds of thousands of images you and your staff snapped off last year.  “What do I do if I have like 250 great shots picked out?” Well then I would suggest going into your closet, pull out your “World’s Most Awesome Photographer” T-shirt, put it on, pat yourself on the back and get your butt back in front of your computer ‘cause you’ve got more editing down to do!  Be tough on yourself.  Pick out what you think are your ten to twenty best “Wow!” shots from 2008.  Much like Kevin Kubota touched on in PPS Episode #47, select the images that best represent the kind of shots you truly enjoy doing and want to do more of.  Choose the images that best define you.

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December 9, 2008

Updated 08/2012. by Gavin Seim: People are often looking for a starting point to build their photography contracts. Sometimes photographers take the I’m not sharing stance. I however do not and rather than manually emailing them each time people ask, I decided to share them here. I’ve included a folder with  both PDF and DOC formats. You can start here, insert your own name and alter the text to suit your needs.

Disclaimer. I am NOT a lawyer: These are contracts I have used and I am making available free of charge. They are in no way guaranteed. I’ve written them in plain English, while still trying to cover my bases. I have not had them reviewed by a lawyer, so if you feel the need to have them checked, you’ll have to handle that on your own. OK disclaimer finished.

On a side note, if you are a lawyer and would like to help review the legal side of these contracts so we can post more official versions please contact me. Also if you have links to your own contracts (available for free) post them up so people can look at more ideas.

Enjoy… Gav

UPDATE 08.2012. Version 1.5.

Now includes…

  • Sample Wedding Contract – Updated
  • Sample Portrait Contract – Updated
  • Sample Commercial Contract – New
  • Sample Second Shooter Contract – New

Download Sample Contracts v1.5 Zip

 

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November 13, 2008

by Gavin Seim (Updated 01/10) — With winter on and economic downturn in many parts of the world, you may find yourself looking at the numbers in horror. OK maybe I’m going too far, but many photographers are concerned about the amount of work on their schedule. I’m a blessed man. And while things are moving along, I too am looking at ways to put more on the calender.

Now I’m not the worlds chief authority on marketing. What I do know is that amazing service is a never fail approach. Beyond that there’s is no instant solution, but hard work pays off and these tips will get you thinking. I’m going to assume you already have great service (you do right?), then keep it short with six tips that can help you get noticed in this competitive market. I also found another cool article by Sean Clayton about getting your phone to ring that you might want to check out.

  • #1. Give Some Classy Freebies:
    Sometimes the best way to make profit is by giving something away. You don’t have to devalue your work by shouting FREE prints to the world.  Try sending  gifts to past clients for anniversaries or graduations. They don’t need to be photos. In fact something else might make a HUGE impression. Chocolates, a gift card for dinner. Maybe coffee or a bottle of wine. They may have loved your photos, but clients need a reminder to talk about you. I know it sounds expensive, but it will WOW past clients and usually pays. There’s various ways to give gifts and perks. Just be creative and see what matches your style.
  • #2. Send Images to Venue’s:
    Sending out promo images from a venue is a great way to make yourself memorable and build venue relationships.  A pile of 8×10’s for their book or some web files for their site is fine, but lately I’ve been taking it to the next level by giving notable things like larger canvas images and albums. Venues nearly always need great images to show off to potential customers and what can be better than them showing off yours. Make sure you put your name on them in a classy fashion and send some business cards along. The venue will appreciate the images, and you can get free advertising, which is always the best kind.
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October 15, 2008

<<Click To Listen – Photography Roundtable Podcast #10 – PPS #51

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Todays Panel:
Gavin Seim ~ Seim Studios

Dennis Zerwas ~ DZ Photography

Paul Walker ~ Paws Pet Photography
Erik Guggenheim ~ CopperBreaks.com

Scott & Adina Hayne ~ Hayne Photography

Notable Time Indexes:
3:55 News & General Talk
52:33 Scott & Adina on selling Weddings & Portraits
1:04:06 Paul on Pet Photography
1:14:25 Erik on the Nature business

Listeners can Save with these codes:
15% from OnOne software with promo code PRPHTPC
15% on Seim Effects with promo code FALL

Roundtable 10 Forum Discussion:

Links:
Kodak Launches Ektar 100. Yep real film

5D MK2 is here

Pet Photography NOW: by Paul Walker

On This Earth: Photographs from East Africa: Nick Brandt

Orphan Works act may be dead

Freebies on the Seim Effects Facebook fan page.

Some articles of note…
90 seconds to better photography
Managing LR catalogs and images for Pro’s

____

Picks of the week:
Adina:
Shoot Cue Studio Software

Scott: Brinkmann Maxfire Dual Xenon Spotlight

Paul: Our Peaceable Kingdom: The Photographs of John Drysdale

Eric: Molar Bean Bags

Dennis: Moon Phase for iPhoneLed Headbeam Lamp

Gavin: Good Printable Disks: Taiyo Yuden Water Shield Printable CD & DVD –  Overnight Prints for postcards and bussiness cards.

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