The secret to Real Dynamic Range with Single Files!
Works in: LR6-CC | LR Mobile! | PS Camera RAW | Capture 1 V12+ | Mac or Win

  • Escape nasty over-cooked HDR with powerful one click tools.
  • Amazing dynamic range from Single Files!
  • 50+ Deep tested styles work on any image!
  • Powerful push and pull tools for fast control.
  • X-Mods to mod the final look just your way.
  • Refined categories get you perfect dynamic range, FAST!
  • Money back IRON GUARANTEE.

They've been teaching HDR wrong! It's was never about overcooked clarity or crushing everything to middle-tones. So I made Natural HDR 3, a toolkit designed to make simple dynamic range easy. It helps you extract dynamic range without that nasty HDR look. It's powerful and simple and works on single files, extracting every drop of dynamic range while retaining contrast , detail and beauty.

Presets for LR/PS $89


Styles for Capture 1 $89


Get Lr + C1 pack!

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Sale $79 Instant Download, $69

Use the arrows < > in the gallery to explore before after examples made with Natural HDR 3

Stop merging files!

As pioneers in digital HDR we realized that the  focus was wrong! This overcooked emphasis was not HDR. In the early days files had little dynamic range, but today's cameras rarely need merged files and complex editing.

We designed natural HDR to make something that was often overdone bold but balanced.  HDR that's inspired by digital as well as the film masters gave us the first HDR back as far as the in the 1800's

Real HDR in  one, two, click!

We've made getting the perfect HDR easier than ever. Start with essentials and push-pull tools, all Exposure independent, meaning they work without touching your existing exposure settings.

Move to the NEW Elements, formulas broken down into easy to use tools. Earth for richness. Air  for gentle highlights and surfaces. Water is cool, soothing and trustworthy and Fire is bold and dramatic,

Choose your look fast, the tweak it with the new  simpler X-Mod presets for the perfect refinement is just manually adjust your slider to make the perfect process even better.

Lightroom / Photoshop / Capture 1

An ever-changing industry requires versatile tools and Natural HDR 3 is designed to work in old and new version of LR, in Capture One and in Photoshop Camera Raw.

Also, it's designed to work great with everything sell.  Love Power Workflow, Mixology, or even our Photoshop collections like Lumist or Alchemist? They are all designed to work great with each other. Each pack has it's specialty, and compliments the others. 

What photographers are saying...


Your presets are wonderful. I use them all the time to enhance my images. Thank you for creating great products!

BJ Spanos

much more pleasing in my opinion than tone mapping; … I give Seim presets a 5 star rating…

Chris Boynton

Just bought Natural HDR 2, a few minutes ago. A quick test, and I am already convinced it is truly a game changing toolkit.

Carlos Paula

Watch the Hands on Natural HDR 3 Video....


The Seim 100% Iron 31 day guarantee

Why buy my tools?
Created by a photographer and 100% guaranteed!

With everyone and their uncle selling "Pro Photo Tools" these days, why buy Seim. I know you're skeptical about new tools and most companies offer little to no guarantee. But I'm confident and you deserve tools you’ll use and love. So, buy any one of our products and try them for 7 days; if after that you feel dissatisfied, send me an email within 31 days of your purchase and let me know the problem. I'll fix it, exchange it, or refund your money. Whatever you decide. My IRON guarantee.

Who is this Seim Guy?

Gavin Seim was born in Washington State and started studying photography in 1997 and begin working professionally using film at age 16. As digital dawned, Gavin studied with masters like Ken Whitmire and in 2009 founded the Pro Photo Show podcast, became a pioneer in digital editing and instruction. With the launch of Lightroom V1, he started developing tools for professionals. Gavin photographed around the USA and earned a Master of Photography (M.Photog) from PPA. His workshops and tools have been featured in publications across the industry and he was given the prestigious HotOne award for his "EXposed" Master Class on Zones and light. Gavin now lives in Mexico, the land of magical light making photos and videos, creating content for his Youtube channel, and designing tools and classes to make photographers successful.

Gavin Seim

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