I was planning a quick how-to use Streetist presets video. I made this instead.

So today’s vlog is for you even if you use either editing tools. Because today I want to share my ESS theory. What I’ve learned in the process has changed how I create photos in a fake Ai world.

No matter how you edit, your street process matters a lot.

So today after over 3 years of pushing hard on my street photography here in Mexico, I want to share how that’s changed the theories of a guy who’s been a pro photographer for over 20 years. I’ll show you how to use my new Street’ist street photography presets. But I’ll also show you ESS.

Get my Street’ist presets here. Or get a free pack of my film presets here.

Thinking from start to finish.

The key is to know have a simple plan like ESS. Only you know what you are feeling and how you want to share that in a street photo. But with this simple process you start to focus on what really matters in a street photo.

Sure editing tools and tone and using lightroom presets or capture one styles to make you more creative and make you try more ideas are important.

But YOUR process is the most important. Just make sure you’re always asking yourself how you can improve your process and how you cam make it more ESS.

What makes your street photography have style?

Should you shoot black and white or color. Should you use the blue and orange tones or go natural. And and no, Tik Tockers didn’t invent that look.

The truth is that is you focus on ESS and how it can make your process better you will find your editing style. As a long time purist myself however I would encourage you to not get too focused on perfection. On only natural tones or colors.

Great street photographer have always pushed the edge of edits and presentation and shadow. That’s because a great street photographer knows that he’s not just taking a photo. Though we are journalists in a way, the purity of a scene is sometimes less critical than telling your story about what you feel with light, color, shadow and motion.

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About the Author

Glad you're here.

I'm from WA State USA and started studying photography in 97. I started work as a pro (using that word loosely because I sucked) using film at age 16. I learned fast but was not as easy to find training then. Sometimes I beat my head against the wall until I figured stuff out.

As digital dawned I went all in and got to study with masters like Ken Whitmire. In 09 I founded the Pro Photo Show podcast. I started promoting tone-focused editing. When Lightroom arrived, I started developing tools to make editing and workflow better.

20 years of study and photography around the country earned me a Master of Photography (M.Photog) from PPA. I got to see my workshops and tools featured in publications across the industry. Once I even won the prestigious HotOne award for my "EXposed" light and tone workshop.

Wanting something calmer, I moved to Mexico in 2017. It's a land of magical light. I'm here now exploring light and trying to master my weak areas. I make videos of that for my Youtube channel, sharing what I learn. I hope you'll stick around and be part of Light Hunters Tribe... Gavin

Gavin Seim

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