December 31, 2017
I’m here in the jungles of epic central Mexico near Tamasopo and there’s line and light everywhere.
I filmed this video to share my experience about where the frame begins and ends because it’s critically important to getting perfect composition. We’ll talk more about this location and it’s lines in the Dec Photo Kit and you can get the first month free here. In the meantime watch this and let me know how you judge your frame stop. — Gav
October 31, 2017
[poll id=”3″]
[poll id=”4″]
We study marketing a lot over here and put a lot of work into it, especially our promo videos. Most companies don’t make a promos everything but I’ve always felt it’s important. I thought we could share and maybe learn something about how to reach our customers better.
Does it matter, do people watch the videos or do they just read the copy? Honestly we agonize over promos here. Everything from the soundtrack to the humor. For example we started including outtakes because some people thought I was a bit too intense and artsy. It’s fun, but it’s something we use for balance.
We decided we to make two promo videos for the new Nitty Gritty collection. So first, which video is better? Second, do product videos effect how you buy? After that, let’s talk. Comment and tell us more. Do you make promo videos of your work? How would you do things differently? Let’s share some ideas that we can all use.
Tun into our Facebook page next week and I’ll share results on what worked here and why we did it.
Thanks for taking part. As a bonus we extended the $50 off deal on Nitty Gritty for another day. Get them here.
July 12, 2017
This is a big update for Lumist that not only deal with some of the quirks but makes it 50-80% faster run time. Building the tonal map is blazing fast and once that done the magic really happens. Here’s a quick video looking at what’s new.
This is a free update for existing users and you should have en email. If you don’t have Lumist you can get it here.
June 16, 2017
 A lot of you asked for more videos that show all the crazy stuff you can do with Lumist. This is the first of that video and there’s a couple more to come.
In this video we take a deep look at the Basics of Lumist that are easy but go way beyond basics. This is tone control technique here that people spend a lifetime learning as we dig into the Simple Toolbox module in Lumist and learn how much it can actually do. It the next video we’ll dig deeper into the effects modules of Lumist. If you don’t have Lumist yet you can download it HERE.
Enjoy — Gav
April 26, 2017
As photographers, we learn fast that harsh Sunny light is… hard!
But ultra flat light can be hard too so if you had to choose, which would you pick?
The perspective we have of “beautiful” light is often too narrow; soft sunsets or giant glowing softboxes from the heavens. Those are amazing. But to really master light I think we need to learn to value every type of light and find the unique beauty we can shape from it.
Flat light can be hard with landscapes and environmental scenes and if I’m struggling with that I’ll often try longer exposures to add interest and then do a bit of burn and dodge in post to bring out more subtle contrast points. With portraits, flat light is usually nice. But too flat light is reiterating and feels dull. Remember there’s always a direction with light, so you can use that on the face for a nice soft portrait. But if you need some extra pop juts add little artificial fill light in on the same side as the natural light, adding a bit more lighting ratio on your subject.
In this video, we go out and find some flat light, take some images and then head back to finish up with some post-production to see what we can do with it.
If you enjoy also sub my YouTube channel. — Gav
Page [tcb_pagination_current_page] of [tcb_pagination_total_pages]