Poll: Which promo video do you like better?

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Does video work?

We study marketing a lot over here and put a lot of work into it, especially our promo videos. Most companies don’t make a promos everything but I’ve always felt it’s important. I thought we could  share and maybe learn something about how to reach our customers better.

Does it matter, do people watch the videos or do they just read the copy? Honestly we agonize over promos here. Everything from the soundtrack to the humor. For example we started including outtakes because some people thought I was a bit too intense and artsy. It’s fun, but it’s something we use for balance.

We decided we to make two promo videos for the new Nitty Gritty collection. So first, which video is better? Second, do product videos effect how you buy? After that, let’s talk. Comment and tell us more. Do you make promo videos of your work? How would you do things differently? Let’s share some ideas that we can all use.

Tun into our Facebook page next week and I’ll share results on what worked here and why we did it.

Thanks for taking part. As a bonus we extended the $50 off deal on Nitty Gritty for another day. Get them here.

Promo Video 1:


Promo Video 2:

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About the Author

Glad you're here.

I'm from WA State USA and started studying photography in 97. I started work as a pro (using that word loosely because I sucked) using film at age 16. I learned fast but was not as easy to find training then. Sometimes I beat my head against the wall until I figured stuff out.

As digital dawned I went all in and got to study with masters like Ken Whitmire. In 09 I founded the Pro Photo Show podcast. I started promoting tone-focused editing. When Lightroom arrived, I started developing tools to make editing and workflow better.

20 years of study and photography around the country earned me a Master of Photography (M.Photog) from PPA. I got to see my workshops and tools featured in publications across the industry. Once I even won the prestigious HotOne award for my "EXposed" light and tone workshop.

Wanting something calmer, I moved to Mexico in 2017. It's a land of magical light. I'm here now exploring light and trying to master my weak areas. I make videos of that for my Youtube channel, sharing what I learn. I hope you'll stick around and be part of Light Hunters Tribe... Gavin

Gavin Seim

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