April 24, 2007

Insiders have long speculated about Microsoft’s new HDPhoto.  It has been announced and now the speculation begins as to whether it will replace the JPEG format.

From Microsoft:

HD Photo is a new file format for continuous-tone still images that surpasses the limitations of existing image formats. HD Photo supports a wide range of features including:

  • Multiple color formats for display or print
  • Fixed or floating point high-dynamic-range image encoding
  • Lossless or high-quality lossy compression
  • Efficient decoding for multiple resolutions and subregions
  • Minimal overhead for format conversion or transformations during decode

HD Photo delivers a lightweight, high performance algorithm with a small memory footprint that enables practical, in-device encoding and decoding.

It delivers compression quality comparable with JPEG-2000 and more than twice the quality of JPEG.HD Photo is the new name for Windows Media Photo. Both names refer to the exact same file format. The Windows Media Photo name is still used to describe the implementation of HD Photo in existing Windows products.

We will have to wait and see how the photography community reacts. 

The speculation is that HDPhoto has the same compression quality as JPEG2000, but wasn’t that product a failure? 

I wonder what the public would rather – consistency or competition?  

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April 23, 2007

If I remeber correctly the most recent episode was focusing on how to get sharp photos. I ran across a few ways to sharpen your photos and found them quite useful, so I ended up creating three photoshop actions. I thought I would pass them along to the Pro Photo Show audience. They will also be available for the next issue of my podcast/magcast as well a few more.

Sharpening Actions (General, Landscape, People)

Cheers
Jeff

Tips & Tricks Photography

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April 23, 2007

How to get great candid shots
by Todd Rossnagel

During one of Gavin’s podcasts, he was asked by a listener for tips on how to best capture genuine smiles. Over the years, I have found that some of the best photographs are those that catch pure candid moments.

More on that in a moment, but first – here are some of the methods I use to get nice smiles and candid moments.

Put your camera down!

In fact, leave it in your car! When I arrive on location and first greet a client, I have found that lugging a large camera bag, tripod, light stand, etc. can be overwhelming and intimidating.

Instead, try greeting your client with nothing more than a friendly handshake. This not only lightens the mood, but it shows the client that you are more interested in THEM than your equipment.

Say CHEESE, only if it’s for lunch

Asking your subject to say “cheese” is not only amateurish, it’s the death knell for those of you wanting to capture a natural smile.

Normally, just before I strike the shutter button, I will try to tell the subject, “big smiles, happy faces!” and then I will busy myself with the art of taking pictures.

The less I talk, the better. Normally, the subject is more worried about his/her smile than anyone else and the added pressure of reminding them to smile will only make matters worse.

Lie to your client

Now to the juicy headline! Tell the following white lie: “Just relax, I’m going to take a few test shots.” As soon as the client lets their guard down, fire away.

I can’t tell you how many great candid shots/moments I have captured! I always make a point to share the photos from this “trickery” and, at the same time, reveal my methodology. Every single time, I get a chuckle and solid approval.

Obviously, if someone is genuinely upset, you should immediately discard the photo and apologize; however, most people are thrilled that you captured a genuine moment.

Only kids allowed behind camera!

With today’s digital review screens, photographers might be inclined to show the client photos from the shoot.

I normally shy away from this for several different reasons. First and foremost, I have found that it slows me down.

Normally, I would rather spend the time shooting than managing through dozens of photos. Second, the LCD screen (as we’ve come to know) is a poor indicator of what the final image will look like.

There’s nothing more embarrassing than showing your client an image that is dark. You might have shot it underexposed on purpose, but they don’t know what “bracketing” means, so they just see a mistake!

Third, subjects are their harshest critics and invariably, they will see something they don’t like about themselves. After this, they might tense up even more. However, all that being said, children absolutely love to see themselves!

I have found that showing kids a few of the pictures relaxes them and, as a result, they open up to new and creative ideas.

Feedback is vital

We’ve all heard the phrase, “If you don’t have anything positive to say, don’t say anything at all.” That is very much the case with your clients.

Take the time to stop, look your client in the eye and tell them how well the shoot is going. If it’s not going well, stay quiet.

If you make a concerted effort to provide positive feedback, it will pay off. Remember, your client is a bit nervous…nervous about everything from their appearance to their clothing.

If you reassure them that the photos are turning out great, the client will continually get more and more comfortable.

I know this sounds very elementary to most of you, but you would be surprised how man photographers DO NOT provide comforting feedback.

Hope this helps…

 Todd

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April 18, 2007

I’m hard to wow these days.  I’ve seen just about everything out there but this latest image enhancer looks pretty intense.

It’s from a company called fotowoosh.  They are developing a program that promises to turn any 2-D image into a 3-D image.  I know – it’s sounds next to impossible…and, in a way, it is…

That’s why you have to see it to believe it.

 [kml_flashembed movie="http://www.arsgeek.com/wp-content/uploads/2007/04/amtrak.gif" width="228" height="125" wmode="transparent" /]

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April 17, 2007

CS3 is shipping!

From Adobe Press:

Adobe Systems Incorporated has announced the immediate availability of the highly-anticipated Adobe® Creative Suite® 3 Design Premium and Standard editions and Adobe Creative Suite 3 Web Premium and Standard editions.

This revolutionary release of brand-new, tightly integrated, design and development software unites the best of Adobe and former Macromedia® product innovation to provide designers and developers worldwide with a broad spectrum of creative options.

Also available for purchase are new versions of the following stand alone Adobe creative applications:

  • Adobe Photoshop® CS3
  • Adobe Photoshop CS3 Extended
  • Adobe InDesign® CS3
  • Adobe Illustrator® CS3
  • Adobe Flash® CS3 Professional
  • Adobe Dreamweaver® CS3
  • Adobe Fireworks® CS3
  • Adobe Contribute® CS3

For more on the release, please click here.

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