September 10, 2014

I wanted to make this great image of espresso extraction and I wanted it with a single light setup using a light like this. — I used that light to my advantage to get great depth and shadow dimension and in this weeks video we look at how I did it.

This does not just apply to close up objects however. You can use a single light to do amazing things with any subject. I rarely use more than one or two lights, because simplicity gives me flexibility. Enjoy and please subscribe to Photographic School.

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And here is the finished image…

Gavin Seim - Expresso Extraction

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September 6, 2014

A quick PHOTOGRAPHIC School (subscribe on YouTube) for you today. I found myself tinkering with the Lightroom ID plate and hunting for file dimensions, so I made a quick video that covers making and setting up your ID plate from start to finish.

— Gav

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September 2, 2014

Our camera is just an instrument. It’s what happens in our mind that makes a great photograph. When we understand the tools, we focus on the artistry. Sometimes we fall for the scam that we can just fix it later and so we fail to expose well and never get that truly magical light. Today’s tip takes on a simple truth about exposure in the camera. I call it, Doubles and Halves!

Photographic exposure and simple math are one on the same. Don’t run away, it’s more elegant than it seems. F5.6 to F8 doubles or halves your light. ISO 200 to 400 doubles or halves. So does 1/50th to 1/100th and so on. Ditto for Zones and Exposure Value and Ratios. They are all connected. All tools to manage and understand the Stops (flow) of light. Just doubles and halves.

Understanding these terms helps you nail the light and focus on the vision. This video from the first chapters of my EXposed series explains in simple terms. EXposed also covers deeper aspects, so if you love understanding light, check it out here.

— Gav

 

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July 9, 2014

Early this year we released OUR new miniseries, PHOTOGRAPHICS, covering everything from composition, to line, light and history. You can also watch here on YouTube.

There’s a great lack of photographic history out there and knowing where we came from can truly change how we work. Today we’re releasing the entire history segment from PHOTOGRAPHICS for no cost. We hope you’ll check out the entire series, but you certainly don’t want to miss this historical overview of photography. Perhaps someday we’ll be able produce a full history miniseries on the topic.

In the next 20 minutes you’ll get the basics and we encourage you to take it further by joining organizations like the International Photography Hall of Fame and taking deeper studies of painting and history to discover makes our craft so beautiful. You can also check out the full trailer for PHOTOGRAPHICS and get the rest of the 3 hour series here. — Seim

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January 30, 2014

We’ve been making Apple Aperture presets here at Seim Effects since the beginning, but I realized we did not have a great video about using them. While installation is easy, it’s still faster to see it done for real. In this quick video we do just that, but we also go deeper and look at some tips and tricks for using and managing Aperture Presets. When you’re done head over and check out the LightrFlow and ColorFlow preset collections we’re using here.

Enjoy, Gav

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