by Gavin Seim: Pricing is an interesting thing. Those of you that listen to me on the Pro Photo Show podcast know that I don’t try to be the cheapest in my photography.  Not by a long shot. Truth is I don’t try to be cheapest with Seim Effects either, though I often am for what I offer. I just try to make the best tools and charge what I think is sensible. Through that process I often come out less expensive than other editing products available in the industry.

Now it’s true that often you get what you pay for. It’s also true that sometimes people buy something just because it’s more expensive. That’s perceived value. How much you can charge because of your brand. Experience and service are worth something too, but sometimes paying more does not mean you get that.

Most effects out there are different and have something unique to offer, so I’m not saying mine are the only ones worth buying. I’ve not used all the editing products available, but I’ve used a lot of them. Some are really good, some less so. In the end I just want to sure my product is something special. I’ve had people essentially call to ask…

“Are Seim Effects any good. Their so much cheaper than brand K or Z”.

The answer of course is yes. In fact many users tell me their a lot better. Truth is I put my heart and soul into this stuff. I’m fanatical about making it as flawless and effective as I can. Their not $5 because their good and their worth a lot more. Their not $200 either. Not because I hate money, but because I think that would be overkill and the overall benefit would go down.