March 8, 2013

This is an article I was originally asked to write for Professional Photographer Magazine, a good read – The problem was that editing department hacked it up so badly that it was barley even my words anymore. Such is life, but I opted to not have it published. Below is the full version of the article with a few extras since I didn’t have a word limit here. Enjoy – Gavin Seim

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I’m going to share a few things that can fundamentally change how we make images. NONE of them are new –  Sometimes it seems we arrived at digital and left behind a hundred and fifty years of photographic knowledge. I spend a lot of time studying classic techniques. Why? Because it’s not new – It’s time tested. It works. In this digital age we can get so caught up in gadgets, software and tools that we neglect how to make images beautiful from the start. I’m from the digital generation – So while I fully relate, I’ve learned to stop looking for buttons and start looking for light.

1. The Tones:

Ken Whitmire once taught me that “Tone” may be the least understood and least utilized factor in composing and finishing images.” He was right. With digital it’s easy to think “that’s easy”. But as a lover of film and digital, I’ve learned they’re not so different. A great photograph is light and shadows – We must see in terms of tone and how it relates to what we want to capture. Exposure, burning, dodging, finishing  – Proper use of tone can literally take the viewer anywhere we want them to go. Now that’s power.

Ken Whitmire on the Oregon coast – I photographed this portrait of him while he was photographing a family. The Tone is essential here. Control of the dynamic range while retaining rich blacks gives balance to the scene.

2. The Zones:

The Zone Scale – A representation from black to white in one stop increments. The language of light.

I’ve been trying to decide how to discuss Ansel Adam’s Zone System in few words. Zones may be the most neglected tool in photography today. They offer a core to how we communicate and photograph light. Zones are not just for film or black and white. Once you truly understand them you never see the same again. The Zone System is broad reaching. But it’s core is the beautify simple Zone Scale, a representation from black to white. Combine Zones with a simple understanding of metering and there is no over, or under exposure. There’s only your exposure. Your intent. I can’t explain it all here, but there’s a free video covering the basics that I posted over at exposedworkshop.com. It’s an excerpt from my EXposed series and will get you started. Don’t ignore Zones because they will change your photography. You can also read my article on using Zones here.

Lost Oasis – I was using large format film here and took advantage of camera movements. Line, tone, space and position were all critical and while in retrospect there’s things I could have improved, taking my time paid off. I took in the full tonal range from black (Zone 0) to just shy of clipping (Zone 10). More on this image here.
The Zone System – Here is an exposure sequence metered on the highlights from Zone 1 to Zone 9. More on this in the Zone System discussions on my site.

3. Space, Position, Line:

Ken Whitemire, the pioneer and master of the wall portrait, showed me the value of tones in relation to space, position and line. He has an amazing lecture he gives about this at the Wall Portrait Conference each year – Essentially we need to think about the aesthetics of our image. For this reason I love studying masters like Bierstadt, Sargent and others. We must start by truly seeing our scenes. Think about the subject. How lines lead. Where are they positioned? Why? Is anything distracting? Should it be lighter, darker? Really – Truly – See!

Morgan’s Song – I had a lot of things happening in this riverside portrait. Controlling the aspects of the scene, the position and the tone allowed me to show a beautiful scene while still keeping the viewers eyes on Morgan.

4. Visualize – Again:

Are you really “seeing” in the minds eye? It’s easy to let this slide in an age of instant previews and post production fixes. But nothing replaces visualizing. Ansel reminds us that “The whole key lies very specifically in seeing it in the mind’s eye”. Regardless of our subject, we must stop, if only for a moment. See what’s in front the lens and decide what the subject needs. Then use space, position, line and tone to make that happen.

This was my turning point in visualizing. I used 4×5 film for this wall portrait that we printed at 40 inches. I needed to keep away the distractions in the space. I only used one frame of color film, but I took a breath first. I truly saw the portrait in my mind before I released the shutter. I’ve added a zone scale for the purpose of tone study.

 5. Finishing:

The image is captured. Win lose or draw we’ve done it. I’ve learned that slowing down throughout the entire process makes me a far better craftsman. That includes finishing. It’s easy to raise the bar in post if we stop worrying about making countless “decent” images and start thinking about how to take the “best” and make them sing. Fulfill that visualization, right up until the print is on the wall. That is mastering the photograph.

Until next time… Gavin Seim

This image was a PPA Loan Collection print in 2011. It’s actually a tone-mapped piece, but more importantly, it had careful attention to detail. Focus on line, tone values and finishing made it work. Planning and execution.
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February 1, 2013

Hasselblad – The Second Coming of Film

Click To Listen>> Photography Podcast. PPS #90

Direct Podcast FeediTunesPodcast Alley

Today’s Panel... Gavin SeimBarry HowellBryan CaporicciJoseph Linaschke

Bringing in 2013, the panel talks about whats new and whats coming this year as they share ideas on raising the bar in 2013.

This show brought to you by the Seim Effects. And the new Color Fantasies 2 Presets for Lightroom.



PPS #90 Forum Discussion HERE. Share Your Opinions.

Main Time Indexes:

  • 00:00 Introductions.
  • 03:00 News and latest
  • 13:00 Compact Cameras and Fads
  • 40:10 Adobe CS2 Adventure
  • 43:30 Ideas for 2013
  • 1:06:25 Copyright – Lighting
  • 1:25:50 Composition – Lighting
  • 1:39:20 Picks of the Month
  • 1:58:58 After Show

 

LINKS…

Follow Gavin’s 3 month American road trip.

Brother QL570 label printer.

Ifrogs BOOST

Powershot N

 

Olympus OMD

Sony NEX Series

 

Adobe CS2 Download Archives.

Wall Portrait Workshop 2013

Film is Coming Back.

Gavin’s LIGHT LETTER

PICKS:
Bryon
Herman Miller Aeron Chair

Barry:
Hassleblad 500CM

Joseph:
Eye-Fi SD Card

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December 16, 2012

Hey Diary,

It wasn’t so much the email barrage that I sent out that is keeping me from sleeping. I didn’t throw a thousand dollars of my family’s grocery money out in to a windstorm, flush it in to the ocean, or burn it in hellfire like I did when I sent out the post card. Neither created a single call. But it was the post card, (created by marketing experts by the way) and the shame I had to return to my family with when it failed that hurt so much.

And it’s that I don’t have any answers. I don’t know why it failed. I wake up at 3:48 am and stare at the blackness: maybe the post office lost it, maybe the printer never delivered it, maybe I had the wrong phone number, address and studio name on it. Maybe a reverse Santa snuck in to their houses and took the post cards and left a cookie and warm milk.

I can never know.

It’s too bad my timing is off right now. Maybe I can find a way to hang on for a year or so, but I don’t think I can absorb a mentoring session from the person someone recommended. Not after I saw her portfolio.

I just want to cry about what I saw there. It’s so sad. It’s so heartbreaking. It’s so gut wrenching to witness what is happening to photography: the lens choice that distorts bodies, the horrible lighting that can only be described as accidental when it looks like lighting at all, the total disregard for posing, composition, color.

The complete lack of taste.

The pillaging of the industry, the snapshotty abomination and arrogant disregard of all the hard work of those who have previously sustained this art form actually makes me physically ill. It rips at the core of all I hold sacred.

But you say she knows marketing? That’s too bad. Then the profession may indeed be doomed. To have the power to litter the world with this unmitigated garbage without the responsibility to the profession from which it is derived is a recipe for catastrophe.

There can only be hope if she and the millions like her who are diseased by their ignorance can be saved by an appreciation for what the craft could offer if they would only learn. Maybe that’s my job. God help me. God help us all.

If I have to abandon all I hold dear to my soul to continue in this profession by not condemning this atrocity then, at the risk of sounding arrogant myself, it’s photography’s loss, it’s society’s loss, it’s humanity’s loss.

Sincerely,

Todd Kunstman, M.CPP
KenMar Photography Inc

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November 21, 2012

The Bath – A Portrait that got Gavin banned form Facebook. Read more here.

by Gavin Seim: We all should to consider how social media effects us in the long term. I recently released a new portrait called The Bath. I posted this portrait on my Facebook page and the next morning I logged it to find it had not only been removed, but I had been banned from Facebook for 24 hours as PUNISHMENT for supposedly violating an “unnamed” responsibility of using Facebook. I assume they placed this under nudity, even though it contains none.

There’s is nothing inappropriate about the photo and did not even consider that it would get taken down. These are my kids and I intentionally made sure nothing showed that could be taken wrong in the slightest. So here I am, a business on Facebook, being treated like a three year old, slapped on the hand for being naughty. And that’s it. No appeal, no recourse. I call it a Facebook Spanking!

Even as a paying advertiser who has spent thousands of dollars with FB, I don’t have a real contact or way to get help. Just a black mark on my record, meaning that in the future, the punishments get worse. Some random thing could even get the PERMANENTLY REMOVED from Facebook. What happens to the years of work and thousands of dollars building my network and pages? Who knows. The thing is, they can do whatever they want. It’s their network. Just like every private network.

This got me thinking about how reliant we’ve become on social networks. Even someone like me who blogs actively on his own sites, relies on Facebook, Twitter and others to let people know about those articles and get traffic flowing. There’s nothing wrong with using those tools, but when we rely on them all our eggs start rolling into one basket. What happens if we get cut off. How many of us have maintained traffic sources that “we control”? Things like newsletters. Why? because I don’t like my business being under the thumb of corporate management that won’t even talk to me.

Personally this prompted me to start a fresh email list called the Light Letter. I want to make sure I can connect with those interested in my work on “my terms”. That’s not to say I won’t use Facebook, Google +, Twitter and other professional networks. But this experience really showed me that we as people and professionals need to become less reliant and start controlling our own content and traffic. I hope others will follow and start thinking about Content Freedom. As people who rely on content communication as part of our business, it’s time we make sure we can keep it flowing.

What are the solutions? I think a well made engaging newsletter is one. The list is not dead. Organic SEO traffic is good too. Maybe even traditional mail. I don’t have all the answers, but I’m thinking. What ideas do you have for controlling our content on our terms rather than on the whims some corporate management who couldn’t care less?

I’ll be going into more in depth on this soon as we look at how we can keep our content ours. You can also join my Light Letter below if you’re interested. Either way I encourage to check out LightLetter.com to see how I set it up. It’s been converting quite well.

Gav

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