by Gavin Seim: Lightroom 4 released during our three month winter tour (more on that here), as the family and I road tripped for the best views America has to offer and recorded segments for the new EXposed video series.
Weeks updating presets on the road. From the camper, beside lakes, in parking lots and at picnic tables. But all three Seim Effects preset collections have been updated. Each refined and each better than it was before. Each fully Lightroom 4 compatible and still equally compatible with earlier versions of Lightroom.
To celebrate the updated Seim Effects Lightroom collections and the coming of Spring, I’m starting a SALE that only lasts through the end of April. With it you can get in instant $10 off any Lightroom Develop collection I offer. And I’m also extending that special for Lightflow, my Aperture collection (don’t want to leave Aperture users in the dust). Every collection is ready for the toughest critics and guaranteed quality.
The details are below. Hope you enjoy. Now we can once again hit the open road… Gavin
All $10 off the regular price – Just enter Promo Code: CELEBRATE
Power Workflow 3 – Our flagship editing collection for LR users with a bit of everything.
Color Fantasies – The collection of unique color bending effects for people who love creative color.
Silver Shadows 2 – The game changing black and white conversion system for LR users.
LightFlow for Aperture – My bit of everything collection for Apple Aperture users. A complete workflow.
You can use the discount on more than one of the products by ordering each separately.
I’ve been refining a new effect for a gentle warm sunset feel. This result is something that may well find it’s way into my Color Fantasies and Lightflow collections in the future, but I thought it would make a great freebie for you readers today.
It was interesting making the same effect side by side in both LR and Aperture.I don’t plan to do that with everything, as both my Lightroom and Aperture preset collection have their own effects that suit the tools available in each. But it was a good challenge to use the varying tools of both applications for the same effect. While their not identical, the preset should run very close on a RAW file in Lightroom or in Aperture. Cross platform. Oh yea.
This effect is gentle. Well suited for pictorial or portrait work, where a warm gentle process is needed. It’s meant to be used like a summer breeze. Not sharp, but not dull. Not too hot, but enough to make you smile. I really like it and I hope you will too. Below is a quick example of what the preset does. You can download it via the link. Enjoy… Gavin Seim
Updated 12/11. Never has raising the bar on quality been so relevant to photography than in today’s crowded market. But never have the tools at our disposal been so powerful either. So today I want to share a few quick ideas on inching that bar up, each time we release the shutter. And few tips to help us shoot better and make our images as perfect as they can be.
1. Visualization. Really seeing.
It’s often said it starts in the camera. Well in truth it starts before that. I’m certainly no pioneer in visualizing, but I’ve learned how valuable it is. Sometimes our digital generation brushes aside with a chuckle the tried and true techniques, as if they were insignificant. As if because we have cameras with screens, it’s no longer necessary understand such things. But if there’s one thing I’ve learned in nearly 15 years of pursuing photography. It’s don’t ignore the techniques of the old masters. My generation sometimes thinks they have a better way. They usually don’t.
I recently recorded a short podcast on how I use visualization right here. But the bottom line is you have to do more than just look and click. Visualizing takes practice. It’s NOT about not just seeing something that’s in front of you, or even just seeing an object or composition. It’s about seeing what you want in your final image. Everything you want. The objects, the lines, the tone light and dark of various elements, the colors, the composition. Even down to seeing in your mind the edits you plan to do in the real, or the digital darkroom.
I find using the Zone System to help visualize your scene and place the tonal ranges helps a great deal. Not to mention helping you expose better. But even if you don’t use the Zone System at every step, the zone scale can be invaluable in visualizing. And with practice will become second nature and will effect your work at every stage. You can learn about the Zone system in my article about Zones. Also here’s a classic video with Ansel himself talking about it.
Sunsets Hidden Falls, 2010. Having a pre-visualization of the scene I wanted helped me plan the exposures and edit this properly. More on this image at.. http://bit.ly/bVa0hm
2. The Camera.
This is step 2. These first two could go together. But visualization deserved that first category. Do it before you raise that camera, because it’s easy to get caught in the moment and forget about truly visualizing. But after that visualization, the camera is where a great image is captured. Not the computer. You have a visual for what you want to capture, now you need to use your tools to make it happen.
Consider what you’re trying to do and how you need to leverage your equipment. Shutter speeds, supports, aperture, focus, timing, light. Read the Six Keys To Photographic Image Quality for more thoughts on the technical side of this. And of course, don’t forget your visualization and composition to help make it all happen. This is something to think about in a digital age where we tend to spray and pray. I’m a firm believer that as a whole, our industry needs to slow down. More images does not make better quality and I find taking your time with your camera and image setup makes a great deal if difference in your final result.
Something one often hears tossed around in this industry is the word ‘style.’ “It’s my style” or “love your style.” Sometime it can get pretty funny: “My style is, uh, everything.” Now, this is not a bash session. We’re all at different levels, and that’s OK. This is just another post to get us thinking, something to get us all to raise the bar. I think the idea of style bears consideration and refinement. So let’s start where I often start, with the word, itself.
Webster’s Dictionary – Style. 1. a distinctive manner of expression (as in writing or speech) 2. a distinctive manner or custom of behaving or conducting oneself 3. a particular manner or technique by which something is done, created, or performed.
Hunters Bridge - 2009, HDR Portrait.
SO perhaps a photography style is just what you thought it was. But look carefully. “Distinctive, distinctive, particular.” I see photographers (especially new ones) frantically trying to define their style. But they don’t. It may change from week to week and month to month. If you go to their site right now, that high contrast, over saturated look is their style. But really, it’s probably because they know nothing else or saw someone else doing it. Your style is a big part of your brand. But developing it is not quick or easy. It’s a process.
NEXT let’s get one thing out of the way. Just because you do something does not make it your style. The most common “style” I see is “high contrast” or “edgy” or “bold” or “fun”. Now all those things can be a style, but they’re generally non-distinctive and used by people who don’t really know their style. Sometimes these vague styles are used by photographers who are inexperienced and use “art” or “style” as an excuse for their work. (I.e. “The high contrast look is my style” or “The flat light is my style” or “The blown out highlights are part of my style”)
NO. Those are not your style. You just don’t know what you’re doing. The first step in developing your style is to STOP trying to be something you’re not. It takes years and years to become a good craftsman. If you’re a new photographer, stop trying to fake a style that you don’t really have or convince people that that thing you do (because you don’t know any better) is your style. Don’t do it. Using style as an excuse just slows your career because it allows you to make excuses and avoid learning to things properly.
BUT can’t high contrast, blown out, journalistic, be a style? Sure. But often it’s not, because people who are comfortable, experienced, and have really found a style generally know better than to take the cliches and call them a style, because the result tends to appear like a generic copy of everyone else.
SO WHAT makes a style? Sure, it can be somewhat subjective, but let’s go back to the dictionary for the facts. A style is “distinctive.” It’s “particular.” That means it has the ability to stand out on its own. So based on that, if your style looks like 80% of the rest of the world’s photographers, it’s not much of a style. That is, not unless you call your style generic, which does not sound too appealing.
Now, I’m not saying a style can’t be inspired by the work of another photographer. In fact, it’s almost impossible to do something completely new. But there’s inspiration, and there’s outright copying. Most photographers don’t have a style because they have not yet taken enough time to refine their craft and develop that style. This can apply to a newbie as easily as to a 25 year veteran.
A STYLE is not simply taking photos. It takes something more. It requires thought, planning, and skill. But even further, a style is your brand. It can be combined with your personalty, the products you make from your photos, and the way you present them on your website. It does not mean being in a rut or always being the same or applying a particular technique to everything. It’s a process.
WHAT is my style? I’ve been making photos for over 14 years now, and in just the past few, I’ve started feeling I understand my style. It took me that long. I know what I do, and I know how to make it come out nearly every time. I feel I have a style, but I’m still improving on it.
If you were to go to my portrait or wedding site, you might see me describe my work as “A natural cinematic style inspired by the masters and tempered with modern flair.” But the text is merely the beginning. I have an visual in my mind of the kind of image I make, and while every one is different, I have a focus. Also, the way I display my final prints as carefully crafted wall portraits is a very relevant part of my style. It’s taken me about 13 years to pin myself down this much. And I’m still discovering and refining my style.
WHAT does all this this mean? Well, my goal here today is not to say you can’t have a look, or that you can’t describe your work. It’s not to make this style thing abstract and confusing. Maybe you’ve truly found your style, maybe not. But my intent is to get us all thinking. To raise the bar on our style, study, and practice, and become such proficient craftsman that we truly understand our medium and our style. Maybe you’ll be faster than I was, maybe not. But either way, it’s a process. A valuable one.
SO, STYLE is important. But it’s not something you can simply make up. Before you can really define your style, you have to know your craft well enough to understand what you’re doing with it. You have to have worked enough to find that distinctive consistency in your images. Imagine a singer. A singer does not have a style until they learn to sing and perform. It takes time. They have to work it out. Photography is no different.
WHY do most NOT have a style? Because they’ve not refined their craft . It does not mean they’re all bad photographers. But in truth a lot of photography today lacks distinction. Admittedly, it’s hard. Finding your style take more than just doing a wedding every weekend. It takes more than copying the latest trend you see your friends using.
I often see photographers who are really busy with jobs, but it’s all they can do just to keep up and get the jobs out. They’re generic. If you’re paying the bills that way then fair enough. If volume is your business approach, it may work for you. But it’s not usually distinctive. Rushing offers too little time to experiment and define your work. You probably want something more. To define a unique style, you have to take your extra time to study and refine what you’re doing until you draw out something unique about it. Until there’s a pattern. Until it becomes a style, not just the latest fad.
How to Find Your Style. A style is images, personalty, presentation, branding, and more. Really finding it takes enough experience to know what you do and how you make it unique. I think the way to find your style is to stop looking so hard. Stop trying to rush to having it all figured out, and spend more time figuring. Study your craft and be content with the fact that you’re making good images and improving. Forget about your style for a while and learn how to style better. In time, you’ll find your own unique approach. You’ll find your STYLE naturally.
WHAT AM I GETTING AT? Stop having confidence? Stop charging for quality? Heavens, no! I’m not even saying at what point you have a style. I’m just saying slow down and think about it. Take the time to make images just for the joy of it. Explore ideas and techniques, read books, go to workshops. Do that, and your style will blossom, as will the quality of your work. Photography is not a quick journey. It’s a long one. It’s OK to be starting out. Just be honest with yourself. Keep working on your craft and always raise the bar.
In case you’ve not yet noticed, there’s a new look in town. Yep, Seim Effects has been re-branded and it’s way past due. While the starry eyed text I initially used when I started all this had some memories, it was not well planned. I just made something up, having had no idea how successful all this would be.
In the end I settled on the simplicity that you see in my photography branding. No rocket ships or exploding pumpkins, because that not really me or what I do here. I got feedback from you along the way via the Facebook page and I thank you all for your input. So, why this look?
Well it’s based from the Century Gothic font which I love. I wanted a clean elegance that suggested creativity and flexability. Something that says this is not a game, but also says I love what I do. The “e” in Seim is actually used in all my Seim branded sites now, and I think it gives a feeling of openness and style. The line that leads to the “c” pays a little homage to the classic dodge tool and as you know, I’m a big burn and dodge fan in the digital realm.
Along with the new logo a few things have been jazzed up. The header was updated with a new look (that silhouette is actually a skyline near my studio). Fonts were worked a little, words spaced and paragraphs justified. I know, pretty nerdy stuff. But I’m a perfectionist and I’m super excited that Seim Effects is become a brand, not a project that looked as if it was planned over the weekend.
The Sale ends April 3oth 2012..
