March 7, 2010

by Barry Howell: I have been a professional photographer since the early 80’s and am in the throws of embracing change like I never could have imagined. I have photographed hundreds of weddings and thousands of high school seniors. I was honored with the first ever Haga Wedding Album award for the best wedding album in Minnesota, and have entered many competition prints over the years. I began shooting weddings for a couple of studios, worked part time on my own for several years, and bought a very large studio operation in 1995.   My first digital camera was a Fuji S2 and that is where my journey into the digital world really began. A good friend (and former employee) encouraged me to take a look at Lightroom and then Gavin Seim’s presets from Seim Effects.

My years of experience (and significant volume) causes me to very careful how much “post production” we commit to. Having studied with the likes of Monte Zucker, Frank Cricchio  Don Blair, David Ziser and others, I learned to produce near perfect images in the camera. There just wasn’t much editing we could do with our C-41 in-house lab printing from medium format Hasselblad negatives. I am the “techie” guy that loves everything shiny, new and cool, but I didn’t jump into digital until I felt the cameras and output options rivaled film quality.  My journey from film to digital has been a long and at times very frustrating path. If you are just starting out (i.e. have never shot a roll of film-I know you’re out there), appreciate my story and be glad you can develop a workflow without  transitioning from anything else. Take the time to think about ways you can do it right from image capture to customer delivery.

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July 7, 2009

by Gavin Seim. Updated 05/2012:
I enjoy quick bursts of information and chat frequently as @gavinseim on twitter.  I’ve made this list of my favorite tips that I plan to update it going forward. You can add your favorite and tips in the comments with your twitter name. I might even RT them myself.

I give credit to the speaker when I can, using names in parenthesis. Many of these are my own musings from Twitter and I’ve indicated myself with an (S). If there’s no name then I probably don’t know the source. These are not always exact quotes, but ideas I’ve re-formed to fit in under 140 characters on Twitter

Random Things:

  • Every image needs a subject. Just one. If it has less or more, than that it’s probably time to reboot. (S)
  • Presentation is as much part of a photo as the image itself. An image on a disk means little to the world. A well presented wall piece does. (S)
  • Don’t wait for the photo establishment to show you how to stand out. Because if you do, you won’t (S)
  • The line between a snapshot and a quality photograph are lost when everyone is a “photographer” but have not actually learned to be one! (S)
  • I’m not afraid to change my opinion, but I am afraid of not having one. (S)
  • Competition. A powerful tool that makes you stronger. Complaints about it are often cop outs from photographers not motivated enough to excel (S)
  • In photography rules mean conformity, and to conform is the opposite of creativity. (Whitmire)
  • Be Positive. It’s not just a blood type. (S)
  • Each time I think I’m really good, I learn that I’m not as great as I thought. Then I actually start getting really good (S)
  • Always do the best you can with what you have, but always push yourself to the next level. (S)
  • As photographers we often overlook the power of just practicing. It’s like giving ourselves our own workshop for free. (S)
  • Photography is painting with light. So if light is paint, why do we spend more time pressing buttons than mixing our paint? (S)
  • It’s not the location you take your photos in. It’s the photos you take in your location. Anything can be a good background. (S)
  • Being edgy is cool until everyone is doing it. Then it’s not edgy. It’s just boring and usually annoying. (S)
  • Every really good photograph I manage to make is a class in making the next one. (S)

Posing n more:

  • Portraits. Guys tilt the head towards the low shoulder = macho. Girls tilt head towards high shoulder = pretty (Celentano)
  • Bridal Portraits, Hold that bouquet on the hip to look thinner. Hands (and bouquets) held in front from make the bride look bigger. (Celentano)
  • Group portrait. Just before the shot have everyone lift up their shoulders and lean towards the center. (Celentano)
  • Portrait Tip: Look for triangles in your group poses. Use bodies, sitting, head position etc to form triangles. (Celentano)
  • If posture pose and light is correct it does not matter where the camera sits. The pose is still set. (Gardener)
  • Posing tip: If it bends, bend it. Play around with joints, elbows, fingers, everything.
  • Posing tip: Leave some open space between those bent elbows and the waist. Helps make your subject slim n trim. (S)
  • Don’t over pose the subjects in your groups. Their not solders, their free people. (Whitmire)

 

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January 16, 2009

By Gavin Seim:  Being a fabulous photographer is great, but if you want to pay the bills with your passion you have to make sales and take great images. Here’s some great content from PPS and some other great sites to help out. I’ll be updating this post as I find great content on how to market and sell to your clients and a few posts dealing with shooting itself. If you know of some great articles on selling, post em up in the comments. For more good stuff see the Best Of Pro Photo Page

Good reads.

14 Steps To A Successful Sales Presentation:
Another good Ziser post. Fourteen steps David uses in his presentation to help him make great portrait sales.

How to Logo & Brand Your Images:
Branding is important and if you’re sending portraits out the door without it you’re throwing away money.

Selling to an out of town client:
Another Ziser classic. Full of tips on how you can keep sales high, even when you can’t meet in person.

The Portrait Consultation: Part1, Part2 A multi part series from David Ziser (we’ll update it as he publishes them). Selling a portrait is not just about getting a session booked. It’s about selling large prints and making the session profitable.

Large Wall Portraits. Why the 8×10 is stealing your thunder.
One of the host hotly discussed and perhaps the most valuable marketing articles ever on PPS. The ideas may be bold, but they absolutely work. whether you choose to listen or debate them is up to you. Join the discussion.

Copyrighting Your Images: It’s a part of the business that we tend to avoid, but it’s important and once you get the hang of it it becomes easy.

20 Ways To Appreciate Your Customers:
Can’t go wrong making happy customers.

Podcasts…

Pro Photo Show #60. Not Wearing Pants: A good episode overall, but starting at 1:34:10 we start getting into standing out and being something more than a weekend warrior. Then we move right into selling large portraits and how key it is. Be prepared for a few Gavin rants.

Pro Photo Show 53: This episode is a favorite and it’s full of good stuff. The whole show is well worth a listen, but starting at time index 44:28 we’re joined by Kevin Swan. Listen through to the end because the longer he talks the more you’ll glean.

Pro Photo Show 51: Another fun roundatble. At time index 52:33 guest photographer Scott & Adina Hayne talk about the marketing they used to build their wedding business in record time. This is also where they share info on leveraging Facebook to held build your business.

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December 9, 2008

Updated 08/2012. by Gavin Seim: People are often looking for a starting point to build their photography contracts. Sometimes photographers take the I’m not sharing stance. I however do not and rather than manually emailing them each time people ask, I decided to share them here. I’ve included a folder with  both PDF and DOC formats. You can start here, insert your own name and alter the text to suit your needs.

Disclaimer. I am NOT a lawyer: These are contracts I have used and I am making available free of charge. They are in no way guaranteed. I’ve written them in plain English, while still trying to cover my bases. I have not had them reviewed by a lawyer, so if you feel the need to have them checked, you’ll have to handle that on your own. OK disclaimer finished.

On a side note, if you are a lawyer and would like to help review the legal side of these contracts so we can post more official versions please contact me. Also if you have links to your own contracts (available for free) post them up so people can look at more ideas.

Enjoy… Gav

UPDATE 08.2012. Version 1.5.

Now includes…

  • Sample Wedding Contract – Updated
  • Sample Portrait Contract – Updated
  • Sample Commercial Contract – New
  • Sample Second Shooter Contract – New

Download Sample Contracts v1.5 Zip

 

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November 13, 2008

by Gavin Seim (Updated 01/10) — With winter on and economic downturn in many parts of the world, you may find yourself looking at the numbers in horror. OK maybe I’m going too far, but many photographers are concerned about the amount of work on their schedule. I’m a blessed man. And while things are moving along, I too am looking at ways to put more on the calender.

Now I’m not the worlds chief authority on marketing. What I do know is that amazing service is a never fail approach. Beyond that there’s is no instant solution, but hard work pays off and these tips will get you thinking. I’m going to assume you already have great service (you do right?), then keep it short with six tips that can help you get noticed in this competitive market. I also found another cool article by Sean Clayton about getting your phone to ring that you might want to check out.

  • #1. Give Some Classy Freebies:
    Sometimes the best way to make profit is by giving something away. You don’t have to devalue your work by shouting FREE prints to the world.  Try sending  gifts to past clients for anniversaries or graduations. They don’t need to be photos. In fact something else might make a HUGE impression. Chocolates, a gift card for dinner. Maybe coffee or a bottle of wine. They may have loved your photos, but clients need a reminder to talk about you. I know it sounds expensive, but it will WOW past clients and usually pays. There’s various ways to give gifts and perks. Just be creative and see what matches your style.
  • #2. Send Images to Venue’s:
    Sending out promo images from a venue is a great way to make yourself memorable and build venue relationships.  A pile of 8×10’s for their book or some web files for their site is fine, but lately I’ve been taking it to the next level by giving notable things like larger canvas images and albums. Venues nearly always need great images to show off to potential customers and what can be better than them showing off yours. Make sure you put your name on them in a classy fashion and send some business cards along. The venue will appreciate the images, and you can get free advertising, which is always the best kind.
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