February 4, 2015

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It’s not about where you are. It’s about how you light.

In today’s Photographic School video we get away from fancy gear and software. We’re going to talk about 5 things you should be using in your mind. Applying these factors will guarantee you better images EVERY time!

We’ll look at 5 images that have all merited at the PPA International Photographic Competition. Watch the video and look at a specific factors in each image that can be applied to any image any time and help build our ability to craft award winning photos images both before and after we release the shutter.

We dig even more deeply into these concepts in the EXposed and PHOTOGRAPHICS series.

Great images start not in the camera but in the mind. Today we’re going to see how!

— Gav

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October 17, 2014

The Light is What Matters.

I was sitting in the studio working away this week when I peeked out my window and saw this amazing light. Watch what was happening. I could not help but grab a camera and go out to chat about it.

While this was off the cuff and I didn’t have any models or scenes ready, the light is what matters. Any scenario can be amazing if we use it well, but some light is just magical and if we plan our sessions to work with that and understand how to mold it to our needs, anything can happen.

Sometimes the situations are bold like this one. It would have been perfect timing for a portrait session, though I would have had only minutes. Sometimes magical light is more subtle and you really have to think about where it’s reflecting, how the subject and camera is positioned and how we expose. I’ve learned this. If I just stop, breathe and take in the scene before I make the image, my perception changes and I see things I would have otherwise missed. Slow down.

Having a fundamental understanding of light itself is the foundation for our artistry. If you have not yes watched the EXposed workshop I highly suggest you take a look. It will change your perspective. From now on, each time you see unique light take a moment out of your mind to think about what the light is doing, how it plays off objects, faces, landscapes and shapes.

Once we know the light, we control the light. — Gav

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September 28, 2014

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Today we take on a simple exercise in Zones that will improve our understanding of exposure. I’ll show you some new helper tool that we made up, free for EXposed owners. If you did not get the update shoot us an email.

Understanding Zones and what you did in past images will help you improve future ones.

You might also want to check out our Lumsit system for Photoshop that brings Zones and tone control together is a whole new way.

Learn more about zones in the EXposed master class.

Enjoy — Gav

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September 2, 2014

Our camera is just an instrument. It’s what happens in our mind that makes a great photograph. When we understand the tools, we focus on the artistry. Sometimes we fall for the scam that we can just fix it later and so we fail to expose well and never get that truly magical light. Today’s tip takes on a simple truth about exposure in the camera. I call it, Doubles and Halves!

Photographic exposure and simple math are one on the same. Don’t run away, it’s more elegant than it seems. F5.6 to F8 doubles or halves your light. ISO 200 to 400 doubles or halves. So does 1/50th to 1/100th and so on. Ditto for Zones and Exposure Value and Ratios. They are all connected. All tools to manage and understand the Stops (flow) of light. Just doubles and halves.

Understanding these terms helps you nail the light and focus on the vision. This video from the first chapters of my EXposed series explains in simple terms. EXposed also covers deeper aspects, so if you love understanding light, check it out here.

— Gav

 

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July 11, 2013

It’s now official. EXposed, our workshop about everything exposure and mechanics of light won the coveted HOT ONE Award from Professional Photographers of America. in the educational DVD’s category.

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This is super exciting for us since EXposed was a brand new direction in workshop films that is not being done much. We’re really proud of it. We worked hard for the cinematic approach in this 4+ hour series, roaming thousands of miles and visiting incredible locations to study light and discuss how we can better use it. We did just that.

EXposed has humble roots – We jumped in head first and worked hard resulting in a film that was better than we ever imagined. It got rave reviews and now this HOT ONE award on top if it all helps to reenforce that our idea was indeed a good one.

If you have not seen EXposed now is the time. It’s guaranteed to make you a better image maker. Pick up a Download or DVD copy. You won’t be disappointed and the value is better than most workshops you’ve seen.

You can even watch a series of free segments from EXposed right here.

For a short time you can get EXposed for just $49.00 – Just enter promo code: EXPOSE in your cart.

Let us know if you have questions… Gav

 

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