How often do you go into a gallery and see a masterpiece that’s not signed?
How often does the same piece have a HUGE ugly watermark across the front?
by Gavin Seim Updated 11/12: If your name is not on your work, you’re missing out. But it needs to be done well. The truth is, selling images is not about just having passion, it’s about business. Is your work just piece of paper, or is it a piece if art? I think many people who don’t brand their images do so because they lack branding experience, or don’t consider their images of high enough value to hang equally next to other art. Some on the other hand some take image marking too far, ruining their presentation by going overkill with watermarks. Petapixel did a fun satirical article on this recently.
Today we’ll look at nearly every angle. From web images to print – First lets remember that classy branding on an image generally adds value. How often do you buy a book without the authors name on the front? Even the cars we buy have logos on them. If you bought a Ferrari would you want it without the emblem? I think not. Why then should the art we make be unmarked! Are there exceptions? Sure, but not many. For example a commercial client may require unbranded images, but they should also expect to pay a premium for that right. Artists have been branding their work for centuries and so should you.
This night HDR of the Seattle skyline shows an example of how I mark images for gallery and print exhibitions while keeping them classy. I hand sign my best pieces, as we’ll talk about below. Take the time to work on a good signature. While this is very subdued, people do look at signatures and names. It keeps it classy yet keeps the brand strong.
by Gavin Seim: I recently joined David and Kerry over on the Camera Dojo podcast to talk about making and selling large wall portraits and canvas pieces. I’ve been chatting about this quite a lot these days because it’s become so relevant to my business. Large prints sell and they look spectacular doing it.
Head over to Dojo and check it out. I apologize for in advance my hyperactivity. It was not coffee. I’ve just been very excited about large prints. Once you make and sell a few you’ll probably understand. Also take a peek at my recent article on large prints. Be prepared however. This has been the most hotly discussed topic ever on Pro Photo Show. I’m sticking to my guns because I know from recent experience that large prints sell and make sense. That said there’s no law against disagreeing with me. Enjoy… Gav
Have you ever admired classical art hanging in a museum? Maybe Sargent, Bierstadt, Rembrandt? It’s from the painters that we inherited this profession and every photographer should take time to look closer at what they did. You owe it to yourself and your clients to start placing appropriate sized pieces on walls. Photographers have missed much of the furniture quality appeal of their craft. Part of the problem is that they think of themselves as photographers. As camera operators.
We are in a saturated industry that’s in a rut of low grade commodities. But it’s time to change that. Hemingway was not a typist, he was an author. Those that have the skill to make quality wall portraits are not camera operators. They are artisans. Anyone can take pictures, but being a master of photographics is no easier than being a master painter. The mindset we have effects the product we produce. I Am Not a Photographer (see article).
Now it’s not only the fault of digital or too many people with cameras. We’ve trained ourselves and our clients to think small. It’s something that goes back to the early days of the wet plates and small contact prints that we’ve never quite escaped. People walk through our doors thinking in 8×10’s, 5×7’s and wallets. And we encourage them. It’s helping make photography a cheap commodity and it’s time to start changing all that.
Why should an 11×14 hang on the wall? It probably shouldn’t. Chances are the wall is much larger than that. But we’ve fallen into a rut of thinking small is all people want and need. Some tell me that “people won’t want these in my area”. But I’ll be blunt.. If people aren’t buying wall art, it’s because you don’t know how to make and or sell said wall portraits. I live in small town America and have discovered for myself that people love personalized wall art. You simply need to show them the quality and value of a beautiful appropriately sized piece. But first you have to understand the value yourself. Lets look.
120×72 – Among the Sierra Nevada Mountains. Albert Bierstadt, 1866. Birstadt is one of my favorite Husdon River School pictorialist’s. Amazing work at stunning sizes. Click this one for a large version. It’s amazing.
When you walk into a furniture store are they afraid to show you the larger dining set that fits your room? Do they act like it’s a stupid to buy the Italian leather instead of the cheap import? No. The only reason clients are asking for 8×10’s is because we’ve trained them to. Try showing them a thirty inch framed canvas of their beautiful family and see how they respond. If we do it well, we’re moving towards fine furnishings.
It’s been about 5 years since I first attended Wall Portrait Conference to really learn about all this. I know it can work, because nearly every client I have purchases at least a 24 inch heirloom quality print for their wall (I charge around $600 for those). That’s my smallest wall portrait size. I’ve sold up to 70 inch pieces using these same principles. Not because I’m a hard sell, but because I’m making and showing quality pieces that myself and my clients can really be proud to show.
But rather than simply making my own case, allow history to help. Below are some classical works, listed with their original sizes. We think of these as classics now, but when made, they were often commissions meant to hang on someones wall just like our photographs. Take a few moments to really look at them, then I’ll be back. And if you want to and get inspired in print form, check out some books like Sargent’s Portraits Of The 1890’s, Frederick Church, or J.W. Waterhouse. Or for the lover of pictorials like myself, here’s a stunning book on the Hudson River School era of painting.
46×34, Portrait of Nicolaes Ruts. Rembrandt, 1631. It seems that even 300+ years ago, a wall portrait was a thing of note. Look at the quality of this work. Click for a larger version. Even the catch lights look perfect.38″x32″ – Gather Rosebuds While Ye May by Waterhouse 190980″x52″ The Voyage Of Life, Manhood by Thomas Cole, 1842
The Panel... Gavin Seim – Tom Hogarty (LR product manager) – Dennis Zerwas – Ralph Barret
This week we talk about the E-P1, Lightroom, video becoming more than a weekend warrior and selling quality.
by Gavin Seim. Updated 05/2012:
I enjoy quick bursts of information and chat frequently as @gavinseim on twitter. I’ve made this list of my favorite tips that I plan to update it going forward. You can add your favorite and tips in the comments with your twitter name. I might even RT them myself.
I give credit to the speaker when I can, using names in parenthesis. Many of these are my own musings from Twitter and I’ve indicated myself with an (S). If there’s no name then I probably don’t know the source. These are not always exact quotes, but ideas I’ve re-formed to fit in under 140 characters on Twitter
Random Things:
Every image needs a subject. Just one. If it has less or more, than that it’s probably time to reboot. (S)
Presentation is as much part of a photo as the image itself. An image on a disk means little to the world. A well presented wall piece does. (S)
Don’t wait for the photo establishment to show you how to stand out. Because if you do, you won’t (S)
The line between a snapshot and a quality photograph are lost when everyone is a “photographer” but have not actually learned to be one! (S)
I’m not afraid to change my opinion, but I am afraid of not having one. (S)
Competition. A powerful tool that makes you stronger. Complaints about it are often cop outs from photographers not motivated enough to excel (S)
In photography rules mean conformity, and to conform is the opposite of creativity. (Whitmire)
