April 30, 2010

by Gavin Seim. Updated 06/23/12: It’s been a common debate, though much less so as pro’s learn that RAW is a no brainier. I deal with both the JPEG and RAW side quite often because the tools I make on Seim Effects. I’ve seen the value of RAW and once you do there’s no going back. Some photographers that still use JPEG, use a reason like… “I nail my exposure, so there’s no reason for me to use RAW”. I think when this happens it’s one of two things.

  • Showmanship. For some, I think showing everyone how spot on your exposure comes out is a great way to show off when making a presentation. OK I get that, we all like to show our proficiency, but I’d rather not toss away quality on my clients images to get expert points on the minds of my peers.
  • The most common reason however. I think some still have a mental block about RAW and don’t want to address it. I remember being in that spot years back. Somehow the larger files size and RAW data seems daunting. In reality it was not big deal at all. I know because I went thru it. If you’re in this camp just move beyond it and you’ll be glad you did.

This idea is simple and that’s why this article will be short. JPEG tosses out information that you might need later in order to make a smaller file. It keeps that the camera “thinks” it needs. RAW keeps it all. And with today’s direct RAW editing and localized adjustments using software like Lightroom, the power of using RAW data has become crystal clear. Let’s skip the banter however and settle this. I could make up a bunch of examples for you, but this one photo proves my reasoning, so I’ll keep this short.

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1: Here is an outdoor wedding scene from a 5D MK2 unedited other than being cropped. Yes it’s a bit under exposed, but had it been correctly exposed I would have lost even more detail in the sky area. Now at a glace, this photo seems like no matter what we do it will be pretty bland. Lets look.

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April 27, 2010


by Gavin Seim. Updated 09/19/11. (Look for 09/11 note in tip titles).

So, you want a wildly popular Facebook page with thousands of screaming fans begging you for more?

I may not be able to give you that. But you never know. Seriously though, let me be clear. I have no intention of writing about how you can triple your fans overnight and make $4k a month in your spare time, while eating Cheetos and drinking beer. This is an in-depth article for anyone (but especially photographers) trying to build a real presence on FB. I’ve spent a lot of time working with pages, and this is nearly everything I’ve learned, all laid out for free.

Facebook Pages can be great tool for any business. They allow us to promote our brand in an interactive way on a venue frequented by a large portion of the population. It’s also free, which is even better. Now FB may not be a big deal five years from now, but today it’s king of the social web, and in business, we go where the customers are.

On the one hand, pages are simple, but their social nuances are what can make them truly effective. Watch for reference links throughout that will help you find your way through FB’s maze of information, starting withinternal help discussions where you can ask specific questions of other users.

Making a FB page successful takes cultivation, kind of like an garden. If you nurture it, it flourishes and produces. But if you ignore or abuse it, it gets sick, dries up, and dies. OK, now that my dramatic food analogy is over, let’s get into the tips. If you don’t already have a page, you can start by making one here. I maintain lots of pages, so feel free to check out any of them for ideas and +Like them if you like what you see.

1. Add Real Value:

Successful Pages are not about SPAM. They’re really about permission marketing (Seth Goden’s book is great for more information on that topic). When someone Fan’s (or +Likes) your page, everything you post to that page will show up in their feed. That person is giving you permission, and that’s VERY valuable. It’s also to be used with caution. If you abuse that permission, fans will learn to ignore, be annoyed with, and or Un-Like you for going overboard. Take the time to make a page with a balance that represents your brand and provides content and information that fans will enjoy. They already like you so the battle is half won. But only half. The rest is in your hands.

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April 23, 2010

Click To Listen>> Photography Podcast. PPS #68
Review in iTunesVote on Podcast AlleyDirect Podcast Feed

The Panel... Gavin SeimScott & Adina HayneDennis ZerwasBarry Howell
This week the panel discusses the latest news, CS5, LR3, ways to deal with business, Facebook, marketing and more. It’s a nice long episode so some of you may want to break it up into two listens.

Podcast #68 forum discussion:

Notable Time Indexes:

  • 00:00 Intro and tidbits.
  • 02:45 Talking CS5 LR3 and more
  • 21:50 70-200 MK2 and 1D MK4 (see images below).
  • 30:30 Taking about Flash and websites.
  • 38:55 Facebook, pages and business sense.
  • 1:02:38 Barry Senior Portrait market research.
  • 1:19:20 Surviving business, marketing, price talk.

Today’s Show brought to you by Seim Effects photo tools.

CS5 is coming next month.

Free Aperture Presets.

Deals page for promo codes mentioned in the show.

Check out the No Rules Workshop with Scott and Adina.

Gavins HDR workshop is going on the road.

CCS Edit for Mac is how Gavin alter WordPress.

Most if Gavs sites are built with a modded K2 theme.

TTG iPhone gallery is what Gavin used for mobile.

Set your Facebook page user name.

LR 2.7 and cam RAW 5.7 is on the Adobe updates page.

Canon 70-200 MK2 lens comparison and review.

Canon 5D MK2 vs 1D MK4 Noise Test.

Photographer jailed for not fulfilling his obligations.

PICKS:

Due to the length of the show we skipped picks this week. Back next time.

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April 23, 2010

Just a quickie I though some of you might find interesting. I talked about getting you all some high ISO samples from these cameras on the last podcast, so here they are. After the show, I got together with Nickles and we did a very informal ISO test. Nothing fancy, just some quick, poorly lit handheld images with Cyrus and Harrson. Still, you’ll get the idea. The 5D MK2 was still a solid contender with a great fine grain feel.

The 1D has a trump card because it can go to much higher ISO and while it might be noisy, I would not hesitate to use ISO 50K if I was in an ultra low like situation like a wedding reception. On the show I said it looks as good at 50K as the MK2 does at 12k. Looking here I see that was a an overstatement, but for how high the ISO is I’m still impressed. A little grain does not kill us, in fact the grain on these newer cameras is looking better all the time.

I used basic noise reduction in LR3 (no plugins) but I did use new process version which made a lot of difference in the final quality. To illustrate that I’m posting a side by side on the new and old process as well. Click for larger versions.

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April 22, 2010

by Jarrod Michael: We’ve all had these conversations and or arguments in the past. Just because someone can walk into Best Buy or Local Camera shop and buy a professional camera setup doesn’t mean they should. I really feel that if someone wants to be a professional anything, said person needs to seek out the right education and training. Education is different for everyone. Some people will intern under a photographer with years of experience. Some may want to go back to college or a trade school for the education.

But the point is clear, to become a professional one really needs to obtain a solid education on the subject and practice, practice, practice.  All of this takes time and effort. Sure you could go down the easy path and buy the pro camera setup and declare yourself a professional, but the chances are REAL that you could end up in similar situation as the people in this video. Now whether this is for real or not may be open for debate, but the point is. Even TV knows that photographers often get in over their head and mess things up. It’s a good reminder. At the very least the video is a good laugh. Enjoy!

Photography In Court Video

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