October 29, 2011

And How it Can Change Your Life in 15 Minutes.

by Gavin Seim: Original article from Gavin’s f164 journal. (updated 11/15/11).

This may be the most valuable piece I’ve written on photography. In the last year, I’ve started working with 4×5 film and digital side by side. I’ve also explored extensive exercises in tonal control, truly learned to visualize, and implemented key parts of the Zone System that was developed by Ansel Adams and Fred Archer, both in my film and my digital work, in color and black and white.

The idea of visualizing and using Zones is not promoted heavily today. It seems much of the industry, including many of its educators, arrived at digital and decided that the past 150 years of photographic knowledge were somewhat irrelevant. What I’m about to show you is not taught much, but understanding it WILL change your photography forever. I’m not kidding; once you get this, you’ll never see light the same way again. And I hope you’ll share it with others.

Sunsets Hidden Falls. Yosemite, 2010 - A general look at where I placed the scene elements in relation to the Zones. Each arrow leads to what I see as the zone on the scale.

I’m going to stay simple because these concepts are essentially simple. I have not come up with a new digital based zone system, a stripped down version, or an article full of nerdy equations, white papers, or complex systems. This is not hard, and you can start putting it to use TODAY for film or digital. Since most of us are in the digital world, I’ll focus on that. I’m going to show you how to use the core of the Zone System to make you a vastly better photographer. I’ve also brought along some examples for analyzing the Zones.

To those of you who already know this, kudos. But I challenge you to review and analyze whether you’re really using it, or just buzzing along in digital bliss and fixing things later. Excuse my bluntness, but this is happening to the best of us. We need to get back to basics, visualize, control tone, dynamic range, and image quality.

Originally, the Zone System was a complete approach that included everything from the initial exposure to the final print. Now we don’t use darkrooms much these days, so I’ll focus on the pivot point of the Zone System: the Zones themselves. That said, I would encourage you to study the whole process even if you don’t use film. It will help you gain a better understanding of light and photography. Not only that, but old books like Fred Picker’s Zone VI workshop, deal with it quickly and effectively and can often be had for mere pennies.

1. The Zone Scale.

The Zone Scale lies at the core of the Zone System. It consists of eleven squares that span from clipped black (Zone 0) to clipped white (Zone X). Each square represents a change of one stop. The first part of using Zones starts before you release the shutter. Truly visualizing your image is like nothing else. Once you master it, you see the image you plan to make, including your edits and refinements, in your mind before you ever take the photo. It changes everything about how you photograph and how refined the resulting images become.

Brilliantly simple, the Zone scale allows us to visualize all our light from complete black to complete white in one stop increments.

To begin, look at your scene. What’s outside your window right now? Visualize what zones in which the things around you fall. Then imagine you’re taking a photo. Imagine where the zones would be if the image came out exactly as you wanted. It does not have to be what you “see” but what you “visualize” for the finished image. How do YOU want to make it?

Think about what Zone levels on various objects in this scene would most complement your main subject as well as your supporting cast of elements. Sometimes it helps to begin by trying to visualize a scene in black and white, even if your final image is going to be color. Thinking in terms of only tones can be helpful, especially early on in the process.

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September 20, 2011

by Gavin Seim: Anyone can learn to use a camera to capture snapshots of time. That’s valuable for history and for precious memories. But it takes more to be a skilled photographer. Not just a picture taker, but a picture maker.

It takes tireless study, practice and long experience. I contend it’s no easier than being a sculptor or a doctor. A lawyer, or a painter. It requires being a skilled technician, a craftsman and a creative director. It’s neither fast or easy. But it’s one of the most rewarding skills one can study and master.

But that’s just my opinion. So I’ve scoured websites, videos, books and even picked up the phone for thoughts about photography from many of the renowned masters of it’s history. Thoughts that seem resound it’s ever alluring call. Reminding us to return to the basics of what makes a great photograph and perhaps to remember, that digital is just a baby next to more than a hundred fifty years of photographic history… Gav

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  • “The whole key lies very specifically in seeing it in the minds eye which we call visualization” – Ansel Adams
  • “If continually people look and look and always come away enriched, then it’s a great work” – Sister Wendy.
  • “If I have any ‘message’ worth giving to a beginner it is that there are no short cuts in photography.” – Edward Weston
  • “The sheer ease with which we can produce a superficial image often leads to creative disaster.” – Ansel Adams
  • “Tone” may be the least understood, and least utilized factor in composing and finishing images” –  Ken Whitmire
  • “A portrait is not made in the camera but on either side of it.” – Edward Steichen
  • “You don’t take a photograph, you make it.” – Ansel Adams
  • “It’s one thing to make a picture of what a person looks like, it’s another thing to make a portrait of who they are.” – Paul Caponigro
  • “Becoming a professional artist takes talent and perseverance, even more so when the field is photography.” – Clyde Butcher
  • “Never put lettering in your photos unless you want it read.” – Jay Meisel
  • “Sometimes I do get to places just when God’s ready to have somebody click the shutter.” – Ansel Adams
  • “In photography there are no shadows that cannot be illuminated.” – August Sander
  • “If you have enough craft, you’ve done your homework and you’re practiced. You can then make the photograph you desire.” – Ansel Adams
  • “No place is boring, if you’ve had a good night’s sleep and have a pocket full of unexposed film. – Robert Adams
  • “A photograph is usually looked at – seldom looked into.” – Ansel Adams
  • “Saturate yourself with your subject and the camera will all but take you by the hand.” – Margaret Bourke-White
  • “We have glorified the camera itself. Which is only a tool.” Ken Whitmire
  • “Photography is the power of observation, not the application of technology.” – Ken Rockwell
  • “There are two people in every photograph: the photographer and the viewer.” – Ansel Adams
  • “A sloppy performance in a photograph is as distressing as a sloppy performance in music.” – Fred Picker
  • “Be aware of every square millimeter of your frame.” – Jay Meisel
  • “We are basically directors of images. Our objective is to attract the eye and leave an impression the mind.” – Ken Whitmire
  • “There is nothing worse than a brilliant image of a fuzzy concept.” – Ansel Adams
  • “No photographer is as good as the simplest camera. – Edward Steichen
  • “A better camera won’t do a thing for you if you don’t have anything in your head or in your heart.” – Arnold Newman

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May 27, 2011

It’s time to Raise the Bar. There’s not a lot of “photographers”. There’s just loads of people with Facebook pages who charge for snapshots.

  • Webster says a Photographer is…
    One who practices photography; especially: one who makes a business of taking photographs.
  • Webster also says that Practice is…
    2a : to perform or work at repeatedly so as to become proficient <practice the act>.
  • Webster says that proficient is…
    Well advanced in an art, occupation, or branch of knowledge.

by Gavin Seim: This is not another one of those posts about when you become a pro. Nor is it a post to be mean. The opposite in fact, so read it through if you want the whole concept. I pose this question to get us thinking. Are you really a photographer?

If you want to be an Athlete you train tirelessly. If you want to be a doctor you have to study and then study even more. If you want to be an airline pilot, it takes years. If you want to be a “photographer” it takes all those things as well. Though many seem to ignore that part.

Sometimes I avoid calling myself a photographer these days because the word is so abused. In a few years I think consumers will really start to notice. The digital high will settle and they’ll realize they’re being shammed. Like a doctor, who you find out knows nothing about healing.

I know, we could say “I’m practicing to become proficient” and that makes me a photographer. OK, but that’s not really how it works out there. In other skills, it’s pretty much assumed you’re skilled if you say you’re a…. doctor, lawyer, mechanic, carpenter, baseball player, etc.

In the real world, “practicing to be proficient” also means you’re training. And that doesn’t mean making up your own rules and calling it your style. It means continually exercising your skill to become even more skilled. You don’t just become something because you bought the gear, and you don’t stay proficient without continued practice of your craft.

Now titles don’t make the man (or woman) and there are certainly different skill levels. But I submit that unless you’re reasonably advanced in the art and craft of making photographs, you’re not yet a Photographer. You’re just a snapshooter who’s aspiring. That’s OK, and maybe you even get paid for it at times. But be honest. Be who you are and you’ll learn much faster than faking your way along.

What am I getting at? Chiefly this. The word photographer has been deluded. It seems everybody and his brother (and probably his mother too) gets a camera, makes a crappy website, gets a Facebook page, then calls themselves a photographer and charges people for the snapshots they make which require almost no skill. In so doing they to  a disservice to themselves and the client.

I know my headline is a bit bold. I wanted to get your attention. Also my bluntness may offend some because I’m saying something many don’t want to hear. But let me be clear. I’m NOT saying because you’re new you should pack up and go home. But you should understand how much training it takes to be a photographer. The purpose of this post is to make people feel like losers. It’s to look at ourselves and be honest in our assessment. Because if you want to be taken seriously, you need to be a skilled craftsman.

If you hammer in a nail does that make you you “a builder”? If you remove a sliver with a pen knife are you “a surgeon”? If you get a camera are you “a photographer”? I say no. You are not yet a practitioner of the craft that is photography. That takes time. A lot of it, and the standard is higher than ever if you really want to stand out. I even see long time pro’s who are not making the grade. They’re not “practicing” their craft. They’ve become slack, thinking they’re “good enough”.

I’m twenty six and I don’t mean to sound grumpy or bitter. I’m not. I started from nothing and I enjoy helping aspiring photographers. But it seems everyone wants the easy road. No one wants to spend the years of effort it takes to become a craftsman. Maybe I was the same way starting out. But it didn’t work. People think that because they bought a camera and tripped over a few good scenes they’re an artist. Which is why they’re not.

Everyone is making snapshots and even a few good photos. That’s fine, but it’s not rare, it’s not unique and it’s not valued much by society. Millions are made every day and billions will be lost to history as nothing more than trash. You’re friends on Facebook may be supportive and say how great and talented you are. I know that feels good. But I ask again. Do you really know your craft? Are you images following a standard of quality that is far above the snapshooter.

Now if you want to make a living, the business side is a whole different discussion. Photography may be one of the hardest professions to make it in these days and that’s when we come to marketing centric workshops and events like the Wall Portrait Conference. Discussion for another day, but if a paycheck is your goal, along with all this learning you should also be studying business. Become a master at both and you’ll really have something. And if you just want to make photos because you love photography. That’s OK too.

Being a Photographer?

  • You have to spend years. It’s taken me fourteen & I think I’m a photographer, but I still have a lot to learn.
  • Go learn. Yes it will cost you real money. Be it a school or weekend workshops. Do it.
  • Perfection is needed. Because good is everywhere. You need to be better than good.
  • A photographer is trained. Just like a baseball player, a doctor, a rocket scientist.
  • The bar has been raised. Now that everyone takes photos, you have to be a master.

So, if after all this you can say you’re a trained expert. If you’re work stands above to the masses and shines. If you understand the mechanics as well as the art of making a great photograph. And if you can prove it. Then I say you are a photographer. If you can’t, then be honest and say you’re aspiring or an apprentice. That’s OK for now. In fact you’ll probably feel a lot better being honest with yourself and you’ll learn faster.

Not to all of us of all skill levels. Get out there and practice. Lets keep learning and raise the bar on quality. Good luck… Gavin.

Updated 05/06/11.

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May 9, 2011

by Gavin Seim: My family and I have been on the road for about three weeks now as I teach workshops and hunt pictorials. Last fall we spent a month and a half. We love to travel and aside from all my gear, I have a plethora of resources that we rely on to make our travels safer, cheaper and a more enjoyable.

I’ve decided to stat a list of my favorites. Besides the essential Google Maps, I find these to be great tools and use most of them even when I’m not out for a long trip. You’re welcome to add your favs in the comments. I’ll also come back and update this or re-post in in the future as I find new stuff.

If you want to follow my photography travels and see where I’ve been, you can do so on my journal, or get frequent updates on my Facebook page. Lets get started…

Our Shamrock 21ss camped near Bryce Canyon Utah. Spring 2011.

All Stays Camp & RV. For Apple and Android.

This $6 app is worth every penny and more. It’s paid for itself countless times in saving money camping, time traveling, and preventing headaches. It’s a must have for campers.

It lists  pretty much anything a camper or RV’er might want. From truck stops to campgrounds, to wall mar parking lots. It’s not perfect and something it misses things but it’s data base is huge and no matter where you are it will usually give you options.

This is my favorite, but All Stays has various other apps that you may find useful. iExit for example shows what’s coming up and the next exit. Check out their website for their offerings.

 

GeoTag Photos Pro. For Apple and Android.

This is a cheap way to get location info into your photos. Make sure you camera and phone time is the same. Turn on this app and start recording. When you get home upload the data and login to there website to A. Use their web app to merge dates into your RAW or JPEG files. or B. Download a GPX file and use it with a LR plugin like JF Geoencoding Support.

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January 5, 2011

by Gavin Seim: Memory cards. Their just a tool. They just need to be fast, reliable and preferably cheap. Well I just ran across this video on Scott Kelby’s blog and had to share. I was mesmerized by the complexity of steps and sheer awesomeness of the machines used to make these chips. I only wish they gave a little more detail on what they were doing to the wafers (super secret maybe). In any case, I now have a bit more respect for “the card”. Take a peek and be glad you’re not having to make these at home… Gav

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