November 19, 2008

Adobe what? Adobe Configurator. It’s a brand new program Adobe just released that’s going to change the way we interact with Photoshop. You can download it here on Adobe Labs, and learn more about it (including a video) on John Knacks blog.

There’s a lot under the hood, but in basic terms it allows you to make your own palette windows in Photoshop CS4, that can contain pretty much whatever you want. Tools, menu items, actions, even training videos embedded right in to your own little (or big) panel. They look exactly like the built in pallets. They even dock with them.

The best part is you don’t have to be a programmer to make custom panels. You open the Configurator, then drag, drop and export. I really think this is a breakthrough. This level of customization is going to change the way we work.

Our official Photshop CS4 review is coming soon, but Configurator looks so cool that I felt you should know now.

Gavin Seim

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November 18, 2008

I was just chatting with a supervisor from B&H Photo and he was telling me about their video reviews and tutorials.

I didn’t know about these till today, but they have some well produced videos by people who know their stuff. Lots to browse thru

Click the image to go the their site and watch the videos. You can also subscibe on iTunes. Defiantly worth a look. B&H is also having a ton of sales for the Christmas season, so now’s a good time to shop.

Gavin

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November 18, 2008

Transcend 8GB 133x Compact Flash Card for 23 bucks (at publish time)

This weeks Cool Photo Product Of The Week is a sweet deal. Most of us use compact flash card’s in our cameras and with my new 5D MK II on order, I know I’ll be needing more of them. The price of memory just keeps coming down which is really cool.

I just picked up This Transcend 8gb card for less than 23 bucks. I’ll list it below so you can see the current price on Amazon, but these are a bargain. It’s possible to get cards slightly cheaper still, but these ones have great ratings, and you don’t have to hassle with any rebates.

If you use 4GB cards they make those too. Right now their under 15 bucks. Transcend 4GB Compact Flash
Have a great day… Gav

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November 13, 2008

by Gavin Seim (Updated 01/10) — With winter on and economic downturn in many parts of the world, you may find yourself looking at the numbers in horror. OK maybe I’m going too far, but many photographers are concerned about the amount of work on their schedule. I’m a blessed man. And while things are moving along, I too am looking at ways to put more on the calender.

Now I’m not the worlds chief authority on marketing. What I do know is that amazing service is a never fail approach. Beyond that there’s is no instant solution, but hard work pays off and these tips will get you thinking. I’m going to assume you already have great service (you do right?), then keep it short with six tips that can help you get noticed in this competitive market. I also found another cool article by Sean Clayton about getting your phone to ring that you might want to check out.

  • #1. Give Some Classy Freebies:
    Sometimes the best way to make profit is by giving something away. You don’t have to devalue your work by shouting FREE prints to the world.  Try sending  gifts to past clients for anniversaries or graduations. They don’t need to be photos. In fact something else might make a HUGE impression. Chocolates, a gift card for dinner. Maybe coffee or a bottle of wine. They may have loved your photos, but clients need a reminder to talk about you. I know it sounds expensive, but it will WOW past clients and usually pays. There’s various ways to give gifts and perks. Just be creative and see what matches your style.
  • #2. Send Images to Venue’s:
    Sending out promo images from a venue is a great way to make yourself memorable and build venue relationships.  A pile of 8×10’s for their book or some web files for their site is fine, but lately I’ve been taking it to the next level by giving notable things like larger canvas images and albums. Venues nearly always need great images to show off to potential customers and what can be better than them showing off yours. Make sure you put your name on them in a classy fashion and send some business cards along. The venue will appreciate the images, and you can get free advertising, which is always the best kind.
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November 5, 2008

by Gavin Seim: I had a call recently from a photographer who lost all her preferences, settings and actions because of a crash. For some reason Photoshop lost all it’s preferences and went back to default. The thing is, PS is not meant to hold all our settings permanently. You need to have them backed up. The key is being prepared so when something’s lost, you can take it in stride. Today I’m going to tell you how to do it. Remember that once you’ve stored these settings, re-loading them is as simple as double clicking the file. Click the images to get larger illustrated views as we go along.

1: Give Them A Home:
First, decide where you’ll be backing up your settings. Be it a folder on your hard drive, a CD/DVD or an offsite storage service. Wherever it is find a consistent place that will be separate up from your main computer should you have a total crash.

2: Archive your actions:
Photoshop is not a place to store actions. When you download a new action don’t just load it in the actions palette and expect it to stay there. PS will retain the actions so long as the preference to keep it loaded remains. Also deleting an action in PS does not actually delete the file, it just removes it from the action palette. As long as you have your action files safely stored you’re good. But, if you load an action, and then delete the file expecting PS to retain it forever, your doom is sealed.

I like to make a “favorite actions” set that I store with my other actions. This way all my commonly used actions are in one set that I can load fast. I keep it in PS all the time, but it’s backed up should I have a crash. My other actions are nearby as well, but I load them only occasionally since all my favorites are in one set. You can do this by making a new action set (folder) within PS, then drag your favorite actions into it from other sets, then save your favorites set in a safe place.

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