How often do you go into a gallery and see a masterpiece that’s not signed?
How often does the same piece have a HUGE ugly watermark across the front?
by Gavin Seim Updated 11/12: If your name is not on your work, you’re missing out. But it needs to be done well. The truth is, selling images is not about just having passion, it’s about business. Is your work just piece of paper, or is it a piece if art? I think many people who don’t brand their images do so because they lack branding experience, or don’t consider their images of high enough value to hang equally next to other art. Some on the other hand some take image marking too far, ruining their presentation by going overkill with watermarks. Petapixel did a fun satirical article on this recently.
Today we’ll look at nearly every angle. From web images to print – First lets remember that classy branding on an image generally adds value. How often do you buy a book without the authors name on the front? Even the cars we buy have logos on them. If you bought a Ferrari would you want it without the emblem? I think not. Why then should the art we make be unmarked! Are there exceptions? Sure, but not many. For example a commercial client may require unbranded images, but they should also expect to pay a premium for that right. Artists have been branding their work for centuries and so should you.
This night HDR of the Seattle skyline shows an example of how I mark images for gallery and print exhibitions while keeping them classy. I hand sign my best pieces, as we’ll talk about below. Take the time to work on a good signature. While this is very subdued, people do look at signatures and names. It keeps it classy yet keeps the brand strong.
Get the essentials: Thinking outside the box works, Just remember to get the MUST have's. Walking down the isle, standing at the alter, the first dance and many more. What's important to each couple can vary, so communication is important.
Where to start, how to get there, how to stay there. Secrets for professional and aspiring wedding photographers from Gavin & others.
by Gavin Seim:How do I handle my first wedding? How do I become a pro? I get these type of questions fairly often. Weddings aren’t for everyone but most aspiring and pro photographers will photograph a wedding sometime in their career. There’s much to be learned from what’s demanded of us at a wedding. While this article is aimed at those getting started, seasoned pro’s will get ideas too.
Today I’ll give some I’ll talk the basics of how I see and think when I photograph a wedding. Tips 1-6 will focus on getting great images. Then we’ll talk a bit about a post production and business (which is every bit as important). As we go thru them I’ll post some favorite images and share some thoughts.
The first wedding is daunting. Let me say that I won’t be talking about extreme photography basics in this article. If you’re at that stage there’s no shame in it, but you should gain some experience before tacking a wedding on your own. It’s a one time event and if you get it wrong you will be, at best, a sore spot in the eyes of your client. That’s not good for getting new clients and both you and your client deserve better.
If you can, second shoot aside an experienced photographer it’s a great way to learn, gain better portfolio and get more confidence. In my case that never happened. Though got serious about photography at age 12, my first wedding was cold turkey. I photographed for fun at a wedding and the couple loved them. That pushed me forward and my first paid wedding came awhile after. The rest is… Well the rest is below.
Try new things: This shot is the result of the first time I used off camera wireless flash (with Radio Poppers) at a wedding. I was just learning them, but made the choice to push myself to get great light in this scene. It paid off and my final image has a neat cinematic feel that fits my style.
Before my first wedding I absorbed the information in at least three wedding photography books. That helped me get a feel for what should happen. Without that study I would have missed a lot of important things. Resources like this are great (I wish I had had them) but a book can help you get perspective and have a reference to review. I’ll list few good books to get you rolling at the bottom of this post.
My first paid gig was back in the film days. I was about eighteen. Armed with my Canon EOS3, a cheap flash, a cheap zoom lens and an old monolight strobe handed down from Doug Miller, a real local pro, I became a wedding photographer. Was I good? No, but I was enthusiastic.
By Gavin Seim: Today I want to share a tip that some of you may already be using, but many others have not delved into. It’s called Auto Sync.
Within Lightroom’s Develop Module (D) you can select multiple images in the filmstrip and you’ll see the sync button appear on the bottom of the right panel. You can select the images you wish to sync, and click Sync. It will ask what settings you want to apply, then apply those settings to the selected images. OK so most of us know this already, and while it can be a big time saver there’s still more.
Auto Sync is slightly more hidden, but very useful. With your images selected, hold CNTRL (Win) CMD (Mac) and the Sync button now turns into the Auto Sync button. Click on the Auto Sync button to activate it. It now stays active until you click again to turn it off.
