March 25, 2015

In this weeks video we go on a trip to New Mexico and look at how light falls in a harsh situation. We’ll briefly study how to can better catch the falling light. Lots more eon this topic in the EXposed series.

 

Hope you enjoy — Seim

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February 25, 2015

You cannot train light, until light trains you! Then you can ask yourself. Am I controlling light, or is it controlling me?

Today’s video is quick and dirty and it’s about liquid light! Not that old emulsion in a bottle stuff, though that’s cool. Today I want us to stop and think. In recent years I’ve started thinking about how we handle light at a fundamental level. The more I think about light the way I describe today, the more I UNDERSTAND it. Light can have a mind of it’s own. But once you understand it’s nature as I often speak about in my workshops. Everything changes and it opens up a whole new world.

If you don’t fully understand the science of light you need to watch EXposed or study something like it because it will change your entire thought process on light,.

Tell me your thoughts in the comments — Seim

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February 20, 2015


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In today’s video we’re going to look at six lighting conditions and talk about the 3 ways to use light. — I talk a lot in my workshops about Zones, tones and planning our images. Today we get to look at years of images from the same scene and the journey to getting the perfect light. We photographers are not controlling light like they could be! And it all starts in how we see and plan our images. Whether it’s a landscape or a portrait. They work the same!

This all boils down to 3 choices. Take it! Make it! Or wait for it! Watch video and then remember these tips.

  • If you light you want is not right, look for another perspective that is perfectly lit. Take it.
  • If it’s a must have like a portrait, try adding light or filter it with a translucent. Even a bed sheet can soften beautifully.
  •  You don’t need a hundred mediocre photos. Just one amazing one. A cloud or a sunset can change everything. Wait it out.

— Seim

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October 17, 2014

The Light is What Matters.

I was sitting in the studio working away this week when I peeked out my window and saw this amazing light. Watch what was happening. I could not help but grab a camera and go out to chat about it.

While this was off the cuff and I didn’t have any models or scenes ready, the light is what matters. Any scenario can be amazing if we use it well, but some light is just magical and if we plan our sessions to work with that and understand how to mold it to our needs, anything can happen.

Sometimes the situations are bold like this one. It would have been perfect timing for a portrait session, though I would have had only minutes. Sometimes magical light is more subtle and you really have to think about where it’s reflecting, how the subject and camera is positioned and how we expose. I’ve learned this. If I just stop, breathe and take in the scene before I make the image, my perception changes and I see things I would have otherwise missed. Slow down.

Having a fundamental understanding of light itself is the foundation for our artistry. If you have not yes watched the EXposed workshop I highly suggest you take a look. It will change your perspective. From now on, each time you see unique light take a moment out of your mind to think about what the light is doing, how it plays off objects, faces, landscapes and shapes.

Once we know the light, we control the light. — Gav

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September 12, 2014

Today I’m proud to officially introduce PHOTOGRAPHIC School, a new YouTube channel dedicated to the craft of photography. We’ve always been about content and this new phase takes it a big step further. Our award winning videos have focused on the light and the craftsmanship. Filled with free content and unique training, PHOTOGRAPHIC School is bringing free content that will help people be better image makers.

This project with bring everything from Lightroom training videos to on location lighting and travel work. It’s going to be fun.

Please subscribe.
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As the project grows, more resources can be committed to it, so please share it, then watch our new video: Lighting with ONE LED Panel. — Gav Seim

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