Working on new Effects

I‘ve been writing Photoshop actions for the up coming release of the Photographer Essentials collection (title subject to change)

I‘m pretty stoked about the progress. While the Hollywood effects action have a wide range of killer effects, I felt Seim Effects needed a collection that offered clean everyday effects and production tools. This set will not be replacing Hollywood Effects at all, but rather adding to the possibilities.

One example is the new Simple Soft. I wanted a softening effects that was not over the top. Just straightforward and cool looking. Simply soft is smooth and effective, without being complex. Heres a sample of Simply Soft II. It a subtle look that makes images amazing!

I‘ve also been working with a method to make Burn and Dodging easy and non destructive, yet have it apply to all layers. I’m really happy with the effects that are going to be in this set. It’;s not a repeat of our Hollywood Effects, but a whole new addition to the Seim workflow. There’s not an official release date yet, but these actions should be out in the next couple months. Stay tunes for news, or drop me an email to be notified… Gavin

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About the Author

Glad you're here.

I'm from WA State USA and started studying photography in 97. I started work as a pro (using that word loosely because I sucked) using film at age 16. I learned fast but was not as easy to find training then. Sometimes I beat my head against the wall until I figured stuff out.

As digital dawned I went all in and got to study with masters like Ken Whitmire. In 09 I founded the Pro Photo Show podcast. I started promoting tone-focused editing. When Lightroom arrived, I started developing tools to make editing and workflow better.

20 years of study and photography around the country earned me a Master of Photography (M.Photog) from PPA. I got to see my workshops and tools featured in publications across the industry. Once I even won the prestigious HotOne award for my "EXposed" light and tone workshop.

Wanting something calmer, I moved to Mexico in 2017. It's a land of magical light. I'm here now exploring light and trying to master my weak areas. I make videos of that for my Youtube channel, sharing what I learn. I hope you'll stick around and be part of Light Hunters Tribe... Gavin

Gavin Seim

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