April 19, 2024

Today I’m launching a great new emulsion in FIlmist 2.3 The Fuji Pro 160NS preset to sit alongside the legendary Fuji Pro 400H. But even if you don’t use Filmist, the lesson from today’s video is big

Get Filmist 2 here or download the free sampler. If you already own V2 login and update here. I also mentioned Natural HDR 4 in the video.

I didn’t even know this. It took me years of creating this thing like this preset to understand how much we have lost. This really came to light in the latest update of my Fimist presets and Styles.

160NS is a great film. In digital terms, it seems close. Especially on some photos. But consider that Fuji did all the research and development to make this distinct film. There was reason for that.

As you watch look for the details. In a world of sledgehammer sliders, AI, supersaturation and synthesizes guitars. Everything has to be over the top. or does it?

The Fuji 160NS is not that far from the 400H. In today’s world, many might say, I don’t see the difference. But maybe something is deeply wrong with your edited photos.

Fuji Pro 400H and Fuji Pro 160NS presets for lightroom and capture one.
Side by side you can see how the color tones vary and those can make a huge difference (click for larger).

Why? We don’t think with that kind of detail anymore.

In digital the work I invest to make 400H and 160NS as presets is a lot for me. But nothing compared to what Fuji spent creating and marketing them. Even with all that work it was considered worth it to make another product that was just a little varied.

That should tell us something about how much more nuance photographers thought about back then. Film was the preset of the day and those little differences mattered.

It’s there. The tools are powerful enough. The courses are at our fingertips.

But it’s hard to wow people on Facebook or compare with fake Ai photos with a slight tonal variance. We have changed our mindset from subtly to a sledgehammer. It’s a really good hammer.

Once you start seeing the nuance. It comes back. You value it again and you start feeling the little variables in color and tone. Just like when you Hack Shadows you quickly connect with how magical photos are created.

It’s another reason I love to edit with film, shoot real film, and study what makes it work. because it makes me a better photographer when I shoot digitally, and it will for you also.

Gavin Seim

Read More

December 21, 2023

There are lots of free Lightroom presets around my site like Silver and Natural HDR. But my most popular ones are my free film presets and I’ve updated them today for Filmist V2.

Download this free presets pack HERE on the Filmist 2 page

In the FIlmist free film presets and styles pack you get the next-gen Portra 160, Fuji Classic Negative, and Agfa RSX 100 film styles.

Just using these film presets will give you edits that feel true to the film. Photographers are learning that real photos are what matters in this new Ai world. For more on this check out my post and grounding your edits with film styles.

Below is a hands-on video from my channel on how to use Filmist 2. If you need help installing the free LIghtroom presets or Capture One Styles, check out the videos on the help page.

The latest refinements of these film styles are like true film. I’ve shot more film, done more side-by-side testing, and made every film recipe in Filmist 2 better.

I hope you love these and buy the entire Filmist film presets pack. It’s years of work and it is the best lightroom and capture one film presets I know of. But for now, at least grab my free film presets pack and enjoy.

Oh, and you also get free film LUTS in the free and complete pack so you can get the true film look in video editors like Premiere Pro, Resolve, and other photo apps like OnOne and Luminar.

Portra 160 free lightroom film preset. The latest version is included in the Filmst 3 free film styles pack
Portra 160 free film preset is a classic and the latest Gen3 version is even more refined. Portra 400 and 800 are also included in Filmist Complete.

I’ve been making high-grade Lightroom presets and free Capture One styles for many years. So why am I obsessed with getting perfect film looks? It comes back to maintaining that natural real look that the film created and that I’ve managed to duplicate in Filmist 2.

I use the balance I learn in creating film presets to improve my other presets. That’s why they all play together well.

Some photos need a different look. I normally use films as a starting point. But depending on my photo I’ll also use Natural HDR, Streetist, and my other packs.

Each of these packs also has mods. So while I love the ChemKit2 mods in Filmist I don’t hesitate to go to ModKit from Silver 5 black and white presets or maybe GoldChrome for a rich color warm look.

The new fuji classic negative free preset from Filmist 2
The Classic negative look is inspired by Superia 200. One of my most requested presets and the new Filmist 2 version is even better and more accurate than what you get on a Fuji camera.

The thing with film presets is that you won’t edit this way manually. Digital sliders are designed to let us push hard and the nuance of good film styles can take weeks to refine.

In a real darkroom, we could manipulate how we develop and print. So I put a ton of time into the ChemKit2 mods in Filmist. They let you use a film look and then adjust it instantly with darkroom-inspired processes. I included of of these for tone in the free pack. Turn it up and down and see what happens.

The beauty of using Lightroom presets and Capture One style packs is that with well-made film styles, you get edits that take hours in seconds. Once you get used to the milder grounding look of film it becomes a go-to. But if you have a photo that is not working with film, don’t hesitate to branch out.

A bonus free film preset. The Agfa film styles are amazing.
Agfa series films are rare as digital film styles very much but they will soon be one of your favorites. I included Afga RSX 100 with stunning color and fine grain in the free film presets pack.

I hope you enjoy the Filmist 2 free film Lightroom presets and styles pack and that these filmic styles let you see digital in a new light and use the rest of your presets, actions, and tools better.

I’m here to help if you have questions.

Gavin Seim

Read More

December 3, 2023

Making a preset and calling it a film is easy. But making a digital film look like film is really hard. It’s not something you do manually and most film presets don’t get very close. In today’s video, we solve that.

You can get Filmist presets complete or the FREE film styles sampler.

If you own FIlmist 2 Login here to update to the latets version.

The Filmist 2.1 Update Notes.

This update brings a lot of small refines and bug fixes to mods and film looks. You’ll find updated presets marked 2.1. With any color, tone and mod improvements across the film styles including subtle tweaks to make films like Portra and Ektar even more accurate to film. Also, the new Digital orange fixer shown in this training video is in 2.1 and very useful.

So when I went to work on Filmist 2 it was after 5 years of refining Filmist V1 and sending our many free updates. I wanted more though and that’s where the idea of True-Film was born.

I also wanted a cleaner pack of presets and better darkroom-inspired mods like push and pull tools that emulated the way contrast changes when you push and pull your ISO in the camera.

It meant shooting film and digital side by side with the same light and settings. In fact, in film tests, I use the same aperture, shutter speed, and often the same vintage lenses to get the exact result.

Still, that’s not enough. Many films are long gone and even films I can use vary by batch, how people scan etc. So I have to test not only my scans but also look at how other people are using that film and what its result should look like.

In case you missed the launch video it gives a lot of quick examples.

This is tough because this film is all about skin tones. You would think with the endless digital tools in Lightroom Capture etc that nailing out is easy. But getting a perfect film skin tone is super hard. I spend hours adjusting curves by one point and then another.

Sometimes I doubt myself and then I compare it to other products and presets to create a film that looks digital and realizes it’s working. It’s not that these are not good products, it’s that getting the film right is that hard, and in FIlmist it’s the entire focus.

Portra 400 Filmist vs Film Pack vs Mastin presets for lightroom

I’ve made videos about basing edits with film presets and how it stops you from pushing sliders too far. We’re used to extremes. From giant movie exposition to over-saturated photos. And it’s OK to push up your saturation. But start natural!

When people first try film presets sometimes they think it’s not enough of a change. It’s too flat or plain. This is because we’ve been conditioned by digital to over edit and it makes photos that seem fake and unnatural.

I think that’s why many film tools don’t look like the films. They are over-edited to try and please a before-after sample and make it look intense. But it’s not true to the film.

Vision 250 Cinema film preset is warm and versatile.

People are jaded by fakery. In an AI world, professional photographers need to take away the disbelief people have started feeling. real photos are becoming more valuable than ever.

I designed these presets to be adjusted. So you can push op the intensity or add a mod like the Push contrast mod that mimics how film contracts increase when you push in the darkroom.

The result of these true-film ideas is film looks that are true to the film as much as we are possible but that also can be manualized to your needs and still have natural real-world feelings contrast and details.

The new Ektar 1000 presets for Lightroom and Capture one is a great recipe alongside Natura 1600

With a mission of vitality and accuracy, I have a lot of free updates planned for my FIlmist users. My shelf is full of film right now that I’m doing more tests on. I watch countless videos old and new to try and refine films that are gone from shelves. These need to be preserved.

I’m working now on doing darkroom prints to further refine recipes because even scans are not always the same. Every scanner and software converts things differently. So I’ll be doing darkroom prints to reference and refine the recipes.

The Filmist 2 Velvia 100 preset on this street photo
Fuji Pro 400h is no longer available but it’s a classic much like Portra and is a powerful preset
Read More

September 15, 2023

Grounding is having a starting point. Filmic Lightroom presets and styles help a lot. But your style can still be whatever you want. I’ll show you why in today’s video.

1. Grounding works because we exist in analog!

Why do most in-camera profiles look bad? Why do I come back to an edit I liked and it seems gross? It’s because digital edits lack a reference point.

You lacked a baseline and went too far. It happens to all of us. Filmic Lightroom presets and styles are not just a hipster fad, and if you’re still not using them you are missing out. So first we’re going to base our edits as close to real analog film as possible. Don’t worry you don’t have to stay there.

Much like Shadow Hacking, which brings you back to in-camera thinking. Filmic Lightroom Presets presets and styles seem simple but are not. I was a skeptic. But today Filmic Lightroom presets are my go-to for every session and for the past 5 years I’ve been developing better film and filmic presets to improve this process.

Level 2 filmic lightroom presets. This film style is the Ektar 100 like and
There is a shadow atmosphere happening here even though the EKtar 100-like. A level 2 film preset in Filmist is not super intense it constantly works and is a grounding development process.

2. Reset your editing brain.

You might be thinking… Nothing new here. But the more you use this process in your edits. Level 2’s especially. The more you realize that these film stocks lasted decades for a reason. They seem simple at first you soon you realize well they are grounded and complicated.

Apply a film you like to every photo. Do your quick exposure adjustments and get the session looking balanced. When you edit with film-like presets and filmic styles you get perspective.

Street photography with level 1 filmic lightroom presets and styles
Street air is a preset from Street’ist. This level one filmic preset has a lot of color and nuance like a chemical film, but does not try to be any specific film.

Look how I came back and re-edited the session with Portra 160-like film preset and a few mods. Each pose is slightly different, but they all have a constant feel. I like them gentle like this but my old self would want to add more mods, saturation, etc. That’s fine, as long as you have grounding to keep you on point.

Soon you’ll find yourself going back to old edits and now they seem strange and overcooked. You reboot your brain in terms of editing. It does not mean other filters and edits are not important anymore. I still use Natural HDR or Bella 2 which are not specifically filmic.

A re-edit of a session a more refined film edit and a good grounding from analog.

In this AI World, real things are gaining value.

And so we relate to and believe in analog things. Especially in this new AI-driven world where sometimes everything feels fake. This level of photography is going to become more important every year and Filmic Lightroom Presets help me stay focused.

Yes, there’s a level 3. Shooting digital side by side with the real film and using that as your grouping for shadow, color, and editing. I do this to practice and further refine Filmist for example but it gives you even more grounding and perspective.

Even the way we adjust exposure changes with analog. Pushing the exposure slider is not the same as pushing film and as I’ve become more advanced in my Film presets, even the mod presets, curves, and exposure settings have improved.

The creamy shadows of this Delta 3200-like. You can mod or turn these presets up to enhance the effect. But I start simple and natural to get a good grounding.

3. Edit grounded. Then move outward.

The grounding keeps you constant even when you’re not doing the filmic style.

So for example I will go to Filmist and use Potra Ektar-like film lightroom presets. Maybe Fuji 400h. I know these analog looks withstood the test of time and that our minds relate to them.

I don’t have to stop there and I may not even stay with a film look. Grounding your edits sounds boring, but it actually makes you flexible and creative and keeps you out of a rut. So even when I go to HDR, that grounding is affecting my edit.

filmic styles and wet plate platinum in photoshop
It does not always stop at a preset. Sometimes I take go further into Photoshop and use chemical-based edits like this cyan plate platinum mix from Emulsion 4 actions. Analog just keeps giving.

So I look at the mood and shadows of my shoot. I may decide to veer from film and use other effects, actions, edits, or presets. But now can really feel where I am in the edit better.

It’s about rebooting the brain to see past the temporary creative blindness that the ever-changing sliders and tools can give us so that we use those tools better with each unique photo session.

At least grab the free Filmic Lightroom presets, film styles, and LUTS I linked above and try them for a while. If they seem not intense enough that’s normal. Your editing brain will soon reboot and you will open up a totally new horizon.

This is a Level 1 Filmic Lightroom preset from Natural HDR. That is it’s using film tone and color inspiration but not trying to be a specific film. I use these liberally but not as my grounding point.

So Let’s Recap…

  1. Ground the baseline of your edits with edits as close to real analog film as possible. Use Filmic Lightroom presets and film styles, or even create your own.
  2. Edit photos with favorite films and use that as your grounded starting point. I will often start with Portra 400 or Ektar as my baseline because these films work on anything and I can apply them to an entire session.
  3. You can expand out with mods, other filters, presets, actions etc., and the final look for your project. Use your first edits as a reference to not edit too far. Staying with the film is also fine. I often stay with the film look/

I hope this helps you refine your edit process as much as it did for me. Let me know in the comments and if needed I’ll do more videos on this. Gavin Seim

portra 400 as a filmic style is amazing and changes how you see tone rolloff on digital
With Filmic Lightroom Presets like Portra 400-like, you almost can’t fail.
Styles like Velvia 100 like let you stay colorful and still know you’re on point and not over-cooked.

Read More

June 16, 2023

As of 2023, this is the absolute best way to get dramatic black and white I have discovered. Plus I just did a big update to my Blackroom actions (login here if you own Blackroom)

But today’s video will fill you with black and white-ness, even if you don’t use my actions.

I’ll show you the best way to create black and white in Photoshop and why it;’s better than doing it only in Lightroom as we edit a landscape and a portrait. Go fullscreen and watch this one in 4k.

You can get BlackRoom here and if you’ve bought it, login and download your update.

Improving your Dramatic black and white is about nuance.

New photographers often make the mistake of thinking that dramatic black and white is more about adding contrast. Something the opposite is true. It’s actually about using shadow correctly.

That’s why you see me in the video referencing to the Zones and thinking about where I want the tone to be placed. You control all of that.

Speaking on shadow, If you’ve never been to one of my free Shadow Hackers LIVE workshops don’t miss the next one.

This lovely portrait edited fine in Lightroom. But in Blackroom it refined much more.

Lightroom, C1, or Photoshop for Dramatic black and white?

Both work great as you’ll see in today’s hands-on video. If you have a good editing plan they bother convert beautifully. But I’ll show you in today’s video why you will always get a bit more if you finish in Photoshop, even if you started out in Lightroom or Capture One (which is what I do).

In the end, you can do all of this manually, create your own tools, presets, actions etc if you are really experienced, or use tools like my Silver presets and Blackroom actions.

The main thing is to try the methods I showed you today and your dramatic black and white photos will touch the sky sell more and win competitions. Really.

That is the power of the dramatic black and white. Let me know what you think.

Gavin Seim

Using a gradient map and layers in PS I had more control in this photo from Yosemite National Park
Read More