January 5, 2011

by Gavin Seim: Memory cards. Their just a tool. They just need to be fast, reliable and preferably cheap. Well I just ran across this video on Scott Kelby’s blog and had to share. I was mesmerized by the complexity of steps and sheer awesomeness of the machines used to make these chips. I only wish they gave a little more detail on what they were doing to the wafers (super secret maybe). In any case, I now have a bit more respect for “the card”. Take a peek and be glad you’re not having to make these at home… Gav

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December 23, 2010

by Gavin Seim (updated 07/11): HDR simply means High Dynamic Range. But lets face it. A lot of this HDR looks a lot like clippings from a spoof horror movie. It’s the Flickr HDR. I think this happens because many don’t really grasp what HDR is all about and how to use it well. This includes many HDR software developers. They fall for the fad instead of thinking of it as a serious photographic tool. It’s can be so powerful if used with balance.

Tufa Sunrise. Single bracket HDR pano. More details here.

Back in the day there was film. Then came digital. Then came HDR. First we merged light and dark images in special ways to get a wider range of light. HDR merging was not perfect and was often overdone, but it could produce beautiful results. Often results that looked edgy and bold. Young guys like me thought we were so cool. Capturing detail that was never seen before.

Then I started looking closer. Studying what the film forefathers had been making for years. Looking at the dynamic range and detail. I realized that HDR was really not so new. Film photography had high dynamic range also and I saw images that astounded me. Images, that had I not been told they were on traditional film, I would have assumed were digital HDR. It helped me realize something.

HDR is not a trend of over-processed, super amped, ultra edgy photos. I think many architectural photographers got this memo, but most others didn’t. I’ve talked about balance in HDR processing for some time, but what I’ve come to further realize and started teaching in Lights & Shadows Workshop is that HDR is about controlling tone. It’s about understand and managing light. Digital in itself does not yet have the dynamic range that film did, so we compensate. Just as a film photographer might have used filters, various film types and chemical process to get dynamic range in their images, we use digital manipulation. HDR photography is little more than the new film.

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December 20, 2010

The folks Nik Software always give PPS readers a discount, but 12/20/10 thru 1/03/11, their having a bonus Christmas special on nearly all their products. Just use promo code: PPS and get the discounts listed below. If you’re finding this post after the sale ends, you can still use the PPS code for the regular 15% discount. Enjoy… Gav

  • Complete Collection Ultimate Edition $439.95 ($160 savings)
  • Complete Collection Lightroom/Aperture Edition $239.95 ($60 savings)
  • Color Efex Pro 3 Complete $224.95 ($70 savings)
  • Dfine 2 $74.95 ($25 savings)
  • Silver Efex Pro $149.95 ($50 savings)
  • Sharpener Pro 3 $149.95 ($50 savings)
  • Viveza 2 $149.95 ($50 savings)
  • HDR Efex Pro and Dfine 2.0 together for just $199.95 (a savings of $60).

Visit Nik’s website. Use code PPS for discounts.
Check out the Deals Page for other vendor discounts.

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December 8, 2010

Click To Listen>> Photography Podcast. PPS #73
Review in iTunesVote on Podcast AlleyDirect Podcast Feed

Today’s Panel... Gavin SeimDenns ZerwasBarry HowellScott & Adina HayneKevin Swan

This year on the Christmas episode we talk A LOT about the industry business and pricing ideas, what we see for 2011 and even some great tools and gadgets to pick up for Christmas. Note that this is a long show. If it’s a bit much break halfway using the time index below and listen to it as two episodes.

Podcast #73 forum discussion:

Notable Time Indexes:

  • 00:00 Introductions and news.
  • 18:50 2010 Christmas Contest.
  • 21:10 Business Talking about the industry.
  • 31:00 Facebook and other musings.
  • 45:00 Pricing thoughts and more business.
  • 1:23:10  2010 in review and looking to 2011.
  • 1:37:22 The 2010 gadget and gift guide.
  • 2:09:30 The After Show.

Links to things we mentioned.

The 2010 Christmas Contest

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December 8, 2010

Wow another year almost gone. It was great having so many of you be a part of it. Not a ton of PPS episodes, but from your feedback I gather they were some of the best yet. I’ve been crazy busy and while I can’t say I made every goal for PPS this year, we came along nicely. The last show of the year is posting just after this and I think it’s gonna be a whiz bang.

Anyways on to the goods. Merry Christmas to all of you. This years freebie pack has some good stuff and I hope you’ll enjoy it. For the 3rd year running, Pro Photo Show and Seim Effects have teamed up to bring you the freebie pack. It’s got goodies for Lightroom and Aperture (you read right). And even an album template for InDesign.

To go along with all this, there’s also the PPS 2010 Christmas giveaway where you can pick up some of the $2000+ in prizes.

You can download the freebie pack and get all the details directly from the Seim Effects site where it’s hosted. Download 2010 Christmas Pack.

Enjoy. Have a Merry Christmas and a happy New Year. Here’s to 2011… Gav

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