November 13, 2008

by Gavin Seim (Updated 01/10) — With winter on and economic downturn in many parts of the world, you may find yourself looking at the numbers in horror. OK maybe I’m going too far, but many photographers are concerned about the amount of work on their schedule. I’m a blessed man. And while things are moving along, I too am looking at ways to put more on the calender.

Now I’m not the worlds chief authority on marketing. What I do know is that amazing service is a never fail approach. Beyond that there’s is no instant solution, but hard work pays off and these tips will get you thinking. I’m going to assume you already have great service (you do right?), then keep it short with six tips that can help you get noticed in this competitive market. I also found another cool article by Sean Clayton about getting your phone to ring that you might want to check out.

  • #1. Give Some Classy Freebies:
    Sometimes the best way to make profit is by giving something away. You don’t have to devalue your work by shouting FREE prints to the world.  Try sending  gifts to past clients for anniversaries or graduations. They don’t need to be photos. In fact something else might make a HUGE impression. Chocolates, a gift card for dinner. Maybe coffee or a bottle of wine. They may have loved your photos, but clients need a reminder to talk about you. I know it sounds expensive, but it will WOW past clients and usually pays. There’s various ways to give gifts and perks. Just be creative and see what matches your style.
  • #2. Send Images to Venue’s:
    Sending out promo images from a venue is a great way to make yourself memorable and build venue relationships.  A pile of 8×10’s for their book or some web files for their site is fine, but lately I’ve been taking it to the next level by giving notable things like larger canvas images and albums. Venues nearly always need great images to show off to potential customers and what can be better than them showing off yours. Make sure you put your name on them in a classy fashion and send some business cards along. The venue will appreciate the images, and you can get free advertising, which is always the best kind.
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November 5, 2008

by Gavin Seim: I had a call recently from a photographer who lost all her preferences, settings and actions because of a crash. For some reason Photoshop lost all it’s preferences and went back to default. The thing is, PS is not meant to hold all our settings permanently. You need to have them backed up. The key is being prepared so when something’s lost, you can take it in stride. Today I’m going to tell you how to do it. Remember that once you’ve stored these settings, re-loading them is as simple as double clicking the file. Click the images to get larger illustrated views as we go along.

1: Give Them A Home:
First, decide where you’ll be backing up your settings. Be it a folder on your hard drive, a CD/DVD or an offsite storage service. Wherever it is find a consistent place that will be separate up from your main computer should you have a total crash.

2: Archive your actions:
Photoshop is not a place to store actions. When you download a new action don’t just load it in the actions palette and expect it to stay there. PS will retain the actions so long as the preference to keep it loaded remains. Also deleting an action in PS does not actually delete the file, it just removes it from the action palette. As long as you have your action files safely stored you’re good. But, if you load an action, and then delete the file expecting PS to retain it forever, your doom is sealed.

I like to make a “favorite actions” set that I store with my other actions. This way all my commonly used actions are in one set that I can load fast. I keep it in PS all the time, but it’s backed up should I have a crash. My other actions are nearby as well, but I load them only occasionally since all my favorites are in one set. You can do this by making a new action set (folder) within PS, then drag your favorite actions into it from other sets, then save your favorites set in a safe place.

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November 1, 2008

10/31/08 Seim Effects Photo Tools. Power Worflow 2 now available.

Today, after months of tweaking and testing on real sessions, Seim Effects has announced Power Workflow2, presets for Adobe Lightroom.

The Power Workflow Lightroom preset collection was launched in 2007, and proceeded to be one of the most effective and popular Ligtroom preset collections available. Power Workflow2 goes to the next level by adding new effects, better auto corrections, and Enhanced support for Lightroom2, utilizing tools such a post crop vignette.

Power Worklfow2 remains compatible with Lightroom1 and is available immediately for an introductory price of $29.99

Upgrade Discounts:
Owners of Power Worklfow1 will soon recieve an upgrade coupon for a substantial saving on Power Wrklflow2. Customers who purchases Power Workflow in the past 60days will recieve a FREE upgrade.

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October 31, 2008

Buy Power Workflow Presets now and get a free upgrade to Power Workflow2

Power Worklfow Lightroom Presets are extremely popular. Since launch I’ve released various updated and enhancements, but the best is yet to come. Power Workflow2 is almost here.

More details are coming really soon, but these have been in the works for months. I can say that PW2 is going to be a huge upgrade, chock full of new goodies to keep us working creative and fast. I’m still working on the official graphic, but here’s a pre-comp. Stay tune for the official announcement… Gav

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October 30, 2008

CPPOTW = The Digital Grey Kard

It seems someone is always selling a gadget to get your white balance right. It can indeed be useful to have a grey reading to get your white balance spot on out of the gate. This CPPOTW is the Digital Grey Card.

WB targets work quite simply. Their an 18% gray. You shoot a frame with the gray card in the scene, then later in post production you click it with the WB eye dropper using, Lightroom, Aperture, Camera Raw or whatever you use. The system reads, what you say is 18% gray and balances the rest of the scene accordingly.

I‘ve tried a few targets, and aside from being overpriced many of them are cumbersome, which means I tend not to use them. This set however is like having three business cards on a lanyard. Throw it in your bag, or better yet around your neck and wherever you are you can toss the card in for a WB target shot. It also includes white and black level target.

Nothing big, strange, or expensive. At around seventeen bucks, it may seem like a lot for three plastic cards, but these targets are cheaper than most and do just what they need to. Something every photographer should have in their kit. I’ve linked to Amazon. I’m sure you can find it all over, but the price is right.

Gavin Seim

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