January 30, 2014

We’ve been making Apple Aperture presets here at Seim Effects since the beginning, but I realized we did not have a great video about using them. While installation is easy, it’s still faster to see it done for real. In this quick video we do just that, but we also go deeper and look at some tips and tricks for using and managing Aperture Presets. When you’re done head over and check out the LightrFlow and ColorFlow preset collections we’re using here.

Enjoy, Gav

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May 17, 2013

Gavin Seim and Ken Whitmire
Gavin with Ken Whitmire, the Ansel Adams of wall portraits at WPC 2013.

– This video was initially posted for our newsletter subscribers. It is now public. You can get future goodies by subscribing to the newsletter below –

Are You Selling Better?

Here’s our special Seim Effects video for May 2013. I just returned from a week at Wall Portrait Conference. It’s my 5th year and the principles I learned here changed my entire career. I wanted to record a quick overview of ideas while it”s fresh in my mind. To share a bit of what I have learned and what I plan to apply further this year as I sell more wall prints.

These ideas come from hundreds of years of combined experience. I am not the master of marketing, but I have seen these principles work when applied correctly. I barley scratch the surface here, but here’s hoping this video will get you inspired to raise the bar and go further. I hope to see you at a future Wall Portrait Conference.

Gavin Seim

Want to learn more about using light and making images for walls? Check out my complete films including EXposed, a workshop about all things light and exposure. Also take a look at PHOTOGRAPHICS. My new film on Art, History and Photographic Craft. You can pre-order it now and save.

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March 9, 2013

Gavin Seim - 4x5I’m Gavin Seim – I’d like to introduce something to you today called REAL Service. It’s not new. In fact used to be pretty common. But rare now and I’ve decided to back it with further action. We’ve always cared about service here, but it’s time to make it official and to take a stand against lousy service. To take a REAL Service pledge.

I’ve had it with the lack of service from today’s businesses large and small. Rude, non resolving service, people hanging up on you, ignoring your problems, making excuses, rolling their eyes, saying it’s not their job. I get it all the time.

I started working the family store when I was about ten and by age thirteen was the manager of cellular phone sales at Grant’s. Those were the early days of cell phones. Analog hand programming. Customer resolution. I gained an honest understanding of service and I am shocked by the terrible lack of it today.

I’m on a mission to not only improve service at Seim Studios, but to talk openly about Real Service – Bad service is generally done to save a buck. But it’s not worth it. It costs more in the long run and it’s wrong. Real Service always pays off.

What do I mean by Real Service? I mean satisfied customers. Things like our phone number in the upper left so you can contact us directly. Actually caring and resolving customer issues, even if it means we have to put in overtime. I mean not nickel-and-diming people for support, a glass of water or an extra packet of mustard sauce – Give Them the Pickle.

Real Service is the opposite of what companies like Adobe, US Bank, AT&T and countless others are giving me lately. Much like freedom, it seems some are forgetting about it. Not here – I won’t make the excuse that I don’t have the resources to help you or that I only have time for email support. I operate in both retail photography, software tools and education. I’m here to tell everyone that a company has no excuse, none, for not giving full service.

  • There is NO excuse for not responding to emails.
  • There is NO excuse for not having a contact phone number easily available.
  • There is NO excuse for blaming for others and leaving the customer unhappy.
  • There is NO excuse for circular phone menus that waste the customers time.
  • There is NO excuse for charging the customer in any fashion because your company messed up.

I am Gavin Seim and here at Seim Studios we offer Real Service. Whether you bought a portrait, a workshop, software and anything else. No matter how busy we get. We take this pledge.

REAL Service is not something computers do for you – It’s not something from a book, or a line in a policy manual – It’s not an excuse – Service means YOU raise a finger, a hand and sometimes even an arm or a leg. You do the footwork, you look into the problem and you do your dang level best to resolve it – You make the customer happy. That’s service. That’s what we pledge to strive for – If we miss that mark, we ask that you remind us.

I’ve put in in words. This is the ideal we operate on here. So if you you have a question, a problem or feedback, just visit this page and get in touch. Or just phone be direct. 509-951-4860.

Everyone is welcome to use the Real Service pledge for their own business. I hope other businesses will join us in making a commitment to our customers. And when you find a business that is giving great service, don’t forget to let them know you appreciate it, leave them a great review and keep the momentum going.

Lets put an end to cruddy service and start demanding more.

Sincerely, Gavin Seim, Owner – Seim Effects, Seim Studios, Atomic Feather Engineering.

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September 8, 2012

 

Here’s a free excerpt from my EXposed Series looking at the Zone System. It’s a segment from CH3 that will whet your whistle on using the Zone System on digital to change how you use the light and make exposures. It works wounders.

If you crave more just head over to https://seimeffects.com/exposed. because the complete series has lots more on mastering the Zone System and everything else related to your exposures. It really will change how you see light.

Enjoy and let me know if you have questions… Gav

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August 13, 2012

New download /DVD workshop takes photographers on a cinematic journey across America and passionately teaches how to see and photograph light like never before.

Soap Lake, WA (August 14, 2012) – Seim Effects Photo Tools announces today the release of the new workshop by award-winning photographer Gavin Seim – EXposed, a film about seeing and photographing light. Produced over months, while traveling across America. EXposed documents experience and techniques inspired by the masters and refined for the digital age.

DOWNLOAD PRESS KIT
Includes full release, image samples and review information.

EXposed teaches photographers how to not only photograph light, but how to truly see it. EXposed is an informative entertaining 4-hour journey following Gavin as he travels around the United States of America with a Camper and a passion for light, hunting perfection and showcasing the importance of understanding the quality, range and tones of light and its impact on our photography. Gavin has compiled 15 years of study into what has become a simple and breathtaking study of light.

Weddings, Portraits, Landscape, Digital, Film. It doesn’t matter. EXposed is not a workshop about the latest fads or gadgets. It’s a workshop about light. Because that’s what really counts. EXposed is a cinematic journey that will teach photographers how to make better exposures. A completely unique workshop about exposure, light, the power of the Zone System, dynamic range and perfect tone control.

“My heart went into creating this workshop and I can’t express how proud I am of the outcome. With all the discussions in photography today, it’s surprising how little we talk about the art and science of exposure and proper tone control,” said Gavin Seim, photographer and owner of Seim Effects. “Making great photographs involves more than just clicking, buying new software, or pushing buttons. It’s something that goes deeper and mastering it requires practice and understanding of light and tone in subtle ways.”

Through 4 hours of educational materials about using light contained in 14 organized chapters that photographers can view and review at their own pace, EXposed teaches:

  • Core concepts to understanding exposure
  • Using the Zone System
  • Visualizing: Really seeing light
  • Dynamic Range and what it means for every image
  • Long Exposure and the secrets to hidden beauty
  • Finishing images, Burning, Dodging
  • Metering and tone placement
  • Seeing and directing light
  • Ratios and lighting tools

EXposed is available now. And until August 31, 2012 the instant HD digital download price is just $89 (a $10 discount) and the DVD plus instant digital download price is just $99 (a $20 discount). For more information and the trailer please visit:  www.exposedworkshop.com.

About Seim Effects Photo Tools
Gavin Seim, owner of Seim Effects Photo Tools, is an internationally recognized photographer, renowned for his experience with creative workflow, the digital darkroom and time tested techniques. He has a passion for creating easy-to-use software tools and educating photographers of all skill levels to be more efficient, creative and profitable.

Gavin Seim’s software presets for Lightroom include the new Silver Shadows 2, Power Workflow 3, and Color Fantasies. His Photoshop tools include Hollywood Effects 2, Creative Essentials, and Naked Elements. Also available is LightFlow, a powerful Aperture Presets collection.

For more information on Seim Effects Photo Tools visit:  https://seimeffects.com

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Note: Press materials and image samples can be downloaded from the Seim Effects website:  https://seimeffects.com/press . For editorial review copies please contact: effects@seimstudios.com

Contact:

Gavin Seim or Nathan Seim
Seim Studios LLC.
PH: 509-754-5255, Email: effects@seimstudios.com

Steve Rosenbaum or Leigh Nofi
S.I.R. Marketing Communications, Inc.
PH: 631-757-5665, Email: sir@sironline.com, leighnofi@sironline.com

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