September 8, 2012

 

Here’s a free excerpt from my EXposed Series looking at the Zone System. It’s a segment from CH3 that will whet your whistle on using the Zone System on digital to change how you use the light and make exposures. It works wounders.

If you crave more just head over to https://seimeffects.com/exposed. because the complete series has lots more on mastering the Zone System and everything else related to your exposures. It really will change how you see light.

Enjoy and let me know if you have questions… Gav

Read More

August 13, 2012

New download /DVD workshop takes photographers on a cinematic journey across America and passionately teaches how to see and photograph light like never before.

Soap Lake, WA (August 14, 2012) – Seim Effects Photo Tools announces today the release of the new workshop by award-winning photographer Gavin Seim – EXposed, a film about seeing and photographing light. Produced over months, while traveling across America. EXposed documents experience and techniques inspired by the masters and refined for the digital age.

DOWNLOAD PRESS KIT
Includes full release, image samples and review information.

EXposed teaches photographers how to not only photograph light, but how to truly see it. EXposed is an informative entertaining 4-hour journey following Gavin as he travels around the United States of America with a Camper and a passion for light, hunting perfection and showcasing the importance of understanding the quality, range and tones of light and its impact on our photography. Gavin has compiled 15 years of study into what has become a simple and breathtaking study of light.

Weddings, Portraits, Landscape, Digital, Film. It doesn’t matter. EXposed is not a workshop about the latest fads or gadgets. It’s a workshop about light. Because that’s what really counts. EXposed is a cinematic journey that will teach photographers how to make better exposures. A completely unique workshop about exposure, light, the power of the Zone System, dynamic range and perfect tone control.

“My heart went into creating this workshop and I can’t express how proud I am of the outcome. With all the discussions in photography today, it’s surprising how little we talk about the art and science of exposure and proper tone control,” said Gavin Seim, photographer and owner of Seim Effects. “Making great photographs involves more than just clicking, buying new software, or pushing buttons. It’s something that goes deeper and mastering it requires practice and understanding of light and tone in subtle ways.”

Through 4 hours of educational materials about using light contained in 14 organized chapters that photographers can view and review at their own pace, EXposed teaches:

  • Core concepts to understanding exposure
  • Using the Zone System
  • Visualizing: Really seeing light
  • Dynamic Range and what it means for every image
  • Long Exposure and the secrets to hidden beauty
  • Finishing images, Burning, Dodging
  • Metering and tone placement
  • Seeing and directing light
  • Ratios and lighting tools

EXposed is available now. And until August 31, 2012 the instant HD digital download price is just $89 (a $10 discount) and the DVD plus instant digital download price is just $99 (a $20 discount). For more information and the trailer please visit:  www.exposedworkshop.com.

About Seim Effects Photo Tools
Gavin Seim, owner of Seim Effects Photo Tools, is an internationally recognized photographer, renowned for his experience with creative workflow, the digital darkroom and time tested techniques. He has a passion for creating easy-to-use software tools and educating photographers of all skill levels to be more efficient, creative and profitable.

Gavin Seim’s software presets for Lightroom include the new Silver Shadows 2, Power Workflow 3, and Color Fantasies. His Photoshop tools include Hollywood Effects 2, Creative Essentials, and Naked Elements. Also available is LightFlow, a powerful Aperture Presets collection.

For more information on Seim Effects Photo Tools visit:  https://seimeffects.com

#   #  #

Note: Press materials and image samples can be downloaded from the Seim Effects website:  https://seimeffects.com/press . For editorial review copies please contact: effects@seimstudios.com

Contact:

Gavin Seim or Nathan Seim
Seim Studios LLC.
PH: 509-754-5255, Email: effects@seimstudios.com

Steve Rosenbaum or Leigh Nofi
S.I.R. Marketing Communications, Inc.
PH: 631-757-5665, Email: sir@sironline.com, leighnofi@sironline.com

Read More

July 10, 2012

With EXposed just around the corner I wanted to release a chapter to give you all something to chew on besides the promo teasers I’ve been posting on the EXposed page. This is part of the foundation chapters in EXposed that look at essential concepts for understanding light before we get into advanced things like the Zone System, editing and beyond.

You can order your full copy of EXposed right here, as a download or a DVD and get over 4 hours of concise training that will change the way you see light. For now lets watch this video. I’ve also added a bonus clip from the introduction video to give you a better view of what we’re doing in EXposed… Enjoy… Gavin

 

Read More

April 19, 2012

by Gavin Seim: Taking the time to watch the histogram is invaluable. Left is dark, right is light on a histogram. But beyond that you can better understand and work the highlight and shadow detail your way, before exporting to Photoshop, printing etc. And it’s not hard.

I recorded this video and hope to do more soon. In it we analyze what the histogram tells us about an image and how we can learn to better understand our images using it.

Starting with presets is a great way to get an image going, but don’t be afraid of those curves sliders to move things around. You can control tone and dynamic range beautifully on the RAW file without losing contrast. Just watch for artifacts or noise if you push things far (see the Six Keys).

Get comfortable with your histogram. It can tell you a lot, both in camera (trust your histogram more than what you see on the camera screen) and in post (just about everything you need to know). Powerful stuff indeed. Lets take a look…

Read More