June 2, 2009

20

Dennis Zerwas, Gavin Seim, PPS Photography Tips, ProPhotoShow, Weddings, Workflow

15 Tips for Wedding Photographers:

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Get the essentials: Thinking outside the box works, Just remember to get the MUST have's. Walking down the isle, standing at the alter, the first dance and many more. What's important to each couple can vary, so communication is important.

Where to start, how to get there, how to stay there. Secrets for professional and aspiring wedding photographers from Gavin & others.

by Gavin Seim: How do I handle my first wedding? How do I become a pro? I get these type of questions fairly often. Weddings aren’t for everyone but most aspiring and pro photographers will photograph a wedding sometime in their career. There’s much to be learned from what’s demanded of us at a wedding. While this article is aimed at those getting started, seasoned pro’s will get ideas too.

Today I’ll give some I’ll talk the basics of how I see and think when I photograph a wedding. Tips 1-6 will focus on getting great images. Then we’ll talk a bit about a  post production and business (which is every bit as important). As we go thru them I’ll post some favorite images and share some thoughts.

The first wedding is daunting. Let me say that I won’t be talking about extreme photography basics in this article. If you’re at that stage there’s no shame in it, but you should gain some experience before tacking a wedding on your own. It’s a one time event and if you get it wrong you will be, at best, a sore spot in the eyes of your client. That’s not good for getting new clients and both you and your client deserve better.

If you can, second shoot aside an experienced photographer it’s a great way to learn, gain better portfolio and get more confidence. In my case that never happened. Though got serious about photography at age 12, my first wedding was cold turkey. I photographed for fun at a wedding and the couple loved them. That pushed me forward and my first paid wedding came awhile after. The rest is… Well the rest is below.

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Try new things: This shot is the result of the first time I used off camera wireless flash (with Radio Poppers) at a wedding. I was just learning them, but made the choice to push myself to get great light in this scene. It paid off and my final image has a neat cinematic feel that fits my style.

Before my first wedding I absorbed the information in at least three wedding photography books. That helped me get a feel for what should happen. Without that study I would have missed a lot of important things. Resources like this are great (I wish I had had them) but a book can help you get perspective and have a reference to review. I’ll list few good books to get you rolling at the bottom of this post.

My first paid gig was back in the film days. I was about eighteen. Armed with my Canon EOS3, a cheap flash, a cheap zoom lens and an old monolight strobe handed down from Doug Miller, a real local pro, I became a wedding photographer. Was I good? No, but I was enthusiastic.

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March 14, 2009

4

Gavin Seim, ProPhotoShow, Review, Software, Weddings

In Design CS4 Photographers Look. The Lightroom Of Album Design

by Gavin Seim Updated 11/09:

Images stuffed into mat pages, then an album covers is becoming less and less attractive to clients. If you’re designing wedding, event, or portrait albums you’ve probably played with making layouts in Photoshop or another program to then have printed as flush mount albums like Kiss or Asa Books, You might have also used press books like the ones from WHCC. Once you have a good design there’s loads of choices, but it’s the design that’s the challenge.

As many people know the service and support of Adobe has gone in the toilet in recent times and while they need some competition to slap them back on track, their software is still great. Today I want to talk about In Design CS4 and how it relates to album deisgn. I’ve tried various tools for album design, some of which worked really well. When it comes to crunch time however, I’m finding In Design is the king.

I learned the basics about using ID for albums from a video that Kevin Swan made. And now gives free on the Kiss books site. Not required but it was sure a great crash course and I use it often to hone up my knowledge. The bottom line is that it’s fast, easy and powerful. Once you get the hang of it.

In Design was not actually designed for photographers to make albums. Rather it’s the industry standard for designers doing layouts on magazines and other published material. It turns out however that it works a treat for doing albums. Bear in mind it’s not a photo editor. What ID rocks at, is laying out pages and doing it fast.

I cringe when I think of doing individual pages in Photoshop. It’s not a page design tool and it’s tedious to do layouts with. What I love about ID is that the entire project is contained in a single file. All images on the pages are referenced to the original files on your computer similar to when one makes a web page. You can edit and change you design in one place and when it’s finished just export the final file as a PDF of JPEG’s. Kinda like the way we use Lightroom.

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January 21, 2009

1

Dennis Zerwas, Wedding Tip Wens, Weddings

Wedding Tip Wednesday #10: Review Your Business Literature

As I mentioned in last week’s tip, the slower winter months are a great time to get the different aspects of your business in good order for the upcoming wedding season.  This week’s tip is to make sure the literature for your business is accurate and up to date.  I would not only include brochures, business cards, pamphlets, contracts, and postcards in this category, but also the wording on your website or blog as well.  Here are some important things to look for when looking over your materials:

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January 21, 2009

4

Biz Sense, Gavin Seim, PPS Photography Tips, ProPhotoShow, Weddings

The Bridal Show:

by Gavin Seim: This weekend I had a booth at the Wenatchee Bridal Show. The confession I have to make is this. While I was happy with my setup and received great feedback, I ran into my typical problem. I was not a good enough salesman.

Now those of you that listen to Pro Photo Show know that I’m not a shy person. It’s as if like I sit in my booth making weird sounds as I flick my lip with an index finger making that interesting “buh buh buh” sound. Nope, I do fine interacting with people and being professional. Until it’s time to seal the sale that is.

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January 16, 2009

0

Biz Sense, Gavin Seim, Portrait, PPS Photography Tips, ProPhotoShow, Software, Weddings

How To Market & Sell Your Photography:

By Gavin Seim:  Being a fabulous photographer is great, but if you want to pay the bills with your passion you have to make sales and take great images. Here’s some great content from PPS and some other great sites to help out. I’ll be updating this post as I find great content on how to market and sell to your clients and a few posts dealing with shooting itself. If you know of some great articles on selling, post em up in the comments. For more good stuff see the Best Of Pro Photo Page

Good reads.

14 Steps To A Successful Sales Presentation:
Another good Ziser post. Fourteen steps David uses in his presentation to help him make great portrait sales.

How to Logo & Brand Your Images:
Branding is important and if you’re sending portraits out the door without it you’re throwing away money.

Selling to an out of town client:
Another Ziser classic. Full of tips on how you can keep sales high, even when you can’t meet in person.

The Portrait Consultation: Part1, Part2 A multi part series from David Ziser (we’ll update it as he publishes them). Selling a portrait is not just about getting a session booked. It’s about selling large prints and making the session profitable.

Large Wall Portraits. Why the 8×10 is stealing your thunder.
One of the host hotly discussed and perhaps the most valuable marketing articles ever on PPS. The ideas may be bold, but they absolutely work. whether you choose to listen or debate them is up to you. Join the discussion.

Copyrighting Your Images: It’s a part of the business that we tend to avoid, but it’s important and once you get the hang of it it becomes easy.

20 Ways To Appreciate Your Customers:
Can’t go wrong making happy customers.

Podcasts…

Pro Photo Show #60. Not Wearing Pants: A good episode overall, but starting at 1:34:10 we start getting into standing out and being something more than a weekend warrior. Then we move right into selling large portraits and how key it is. Be prepared for a few Gavin rants.

Pro Photo Show 53: This episode is a favorite and it’s full of good stuff. The whole show is well worth a listen, but starting at time index 44:28 we’re joined by Kevin Swan. Listen through to the end because the longer he talks the more you’ll glean.

Pro Photo Show 51: Another fun roundatble. At time index 52:33 guest photographer Scott & Adina Hayne talk about the marketing they used to build their wedding business in record time. This is also where they share info on leveraging Facebook to held build your business.

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