It seems that lately there’s been an abundance of gloom when it comes to business talk. Some think paid photography is going to be a thing of the past in years soon to come. I say that no matter what business you’re in, supply and demand dictate your market. That’s the most basic principal of economics. Some of the best innovation can come from the competition of slower economic times.

Some say Photography won’t stay profitable because everyone’s a photographer now that there’s digital. I say guess what? In 1966 anyone could buy a great camera. The fact that lots of people have great digital cameras has little to do with whether you can sell photography. Consumers who were lousy with film in 1966, are generally lousy now with their 15 megapixel digital cameras. As to so called weekend warriors. They either become real pro’s, or learn that making a business profitable is harder than they thought and bag out.

Is your supply of paying customers down? Time to increase demand for your work. Analyze what you have vs what people want in the market you’re trying to target. Is your service and quality so good that everyone wants you, or are you just another scruffy guy with five o clock shadow, holding a camera? Pro photography is usually much more about business and relationships than taking pictures. The reason a pro wildlife photographer can sell his picture of a deer is not because it’s never been taken before. It’s because he knows how to make a demand for his work.