August 5, 2008

I just wanted to give everyone a shout out about the Seim Effects club. It’s nothing too formal, but it should be super fun, and it’s totally FREE!

Here’s the plan. I make a LOT of effects, some of which don’t make the final collections, and many of which do. For Seim Effects club members I’m going to be sending out free goodies for you to try out, and hopefully give feedback on so you can have your say in future releases. Also for being a part of the club you’ll get special discounts and promotions.

All you have to do is become a Seim Effects fan on Facebook. Also you can follow me on Twitter to get updates and cool stuff cool stuff, and a stream of cool photo related ideas and links. Join us on both!

It’s FREE! So join the club. Here’s the links… Gav

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August 1, 2008

So lightroom 2 is out. It’s a pretty amazing looking app though I have found it a bit slower. Not sure why, some things just seem to take longer. I’m sure Adobe will have it corrected soon.

I wanted to post about it because it’s cool, and also to let you know that Seim Effects presets are still fully compatible. Everything should work fine in LR 1, or 2.

There are also new features though, and that means new potential por presets. Stay tune because some cool new presets will be coming down the pipes in thye near future.

Gavin

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July 24, 2008

Gosh, I sure made this cool fire look UGLY!

I really enjoyed the book Purple Cow. It’s a book about making your business stand out in an world where paid advertising is failing. It got me thinking about what we do here at Seim Effects. Aside from saving time editing, I use the effects to help me stand out more. I made the above photo bad to get your attention. It probably worked, but I wouldn’t suggest using that effect to get new clients and it’s not included with my collections.

I think  as photographers we sometimes feel that automating parts of our business takes away from our creative edge. That does not need to be so. If we did all our editing manually, we would use far fewer effects, and because they would take so much longer. In the end the results might not be as good because we would be in a hurry. Also by being fast in my editing my client gets their pictures fast. This is a Purple Cow in itself because clients often have to wait toomlong for their pictures to be ready.

So I for one am looking for more ways to stand out. Here’s a few things on my mind for Seim Photography as well as Seim Effects

  • 1. Am I being extraordinary in the products and services I sell?
  • 2. How can I make it even better?
  • 3. What does my target market really want?
  • 4. What can I do to give simple added bonuses? ( the prize inside)
  • 5. What can I do that’s daring and amazing?

I have various answers to these questions rolling in my head like marbles. We’ll talk about those later. The bottom line is this. If I can answer the questions above, and then take action, I can be a purple cow that everyone is amazed by and telling their friends about. That’s FREE MARKETING.

Do you do anything in your business to be the Purple Cow?

By the way. Here’s a good version of that photo.

Gavin Seim

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July 19, 2008

I’m super excited to announce the release on Creative Essentials. This is an action set you’ll use all the time. I’m using them like crazy on Seim Studios shoots and loving them. Even if you have no other actions, this set will keep you more creative, and more efficient.

C.E does not replace the popular Hollywood Effects Action set. It’s more like the missing link between my Lightroom presets and Hollywood Actions. It’s a set of workflow enhancing effects and tools that include sharpening. There’s a Video on the page that will show you all the power of Creative Essentials.

Check Em Out

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June 27, 2008

I just finished the version 1.7 update for Hollywood Effects. There’s were no new effects added, but some good improvements were made. Here the version details.

If you already own Hollywood effects you’ll be getting a free update so check your inbox. If you don’t yet have Hollywood Effects check them out… Gav

Hollywood Fashion and Sexy Soft were improved to be more universal. Glow control remains in the layers, but images will look better out of the box than before and require less (if any) adjustments.

The Reset Actions button has been added. This is really useful when running action in button mode (the easiest method of controlling actions) If an action is stopped in mid process however it will turn red to show and error. Hitting the reset actions button will return the entire set to normal without having to leave button mode.

Action order. I’ve changed the order of the actions and sorted them more to the intensity of the effect. You can of course re arrange them, but this seemed more natural to the workflow process.

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