special effects Archives

July 24, 2008

news, ProPhotoShow, special effects, tips

Being PURPLE. 5 Ideas For Business:

Gosh, I sure made this cool fire look UGLY!

I really enjoyed the book Purple Cow. It’s a book about making your business stand out in an world where paid advertising is failing. It got me thinking about what we do here at Seim Effects. Aside from saving time editing, I use the effects to help me stand out more. I made the above photo bad to get your attention. It probably worked, but I wouldn’t suggest using that effect to get new clients and it’s not included with my collections.

I think as photographers we sometimes feel that automating parts of our business takes away from our creative edge. That does not need to be so. If we did all our editing manually, we would use far fewer effects, and because they would take so much longer. In the end the results might not be as good because we would be in a hurry. Also by being fast in my editing my client gets their pictures fast. This is a Purple Cow in itself because clients often have to wait toomlong for their pictures to be ready.

So I for one am looking for more ways to stand out. Here’s a few things on my mind for Seim Photography as well as Seim Effects

1. Am I being extraordinary in the products and services I sell?
2. How can I make it even better?
3. What does my target market really want?
4. What can I do to give simple added bonuses? ( the prize inside)
5. What can I do that’s daring and amazing?

I have various answers to these questions rolling in my head like marbles. We’ll talk about those later. The bottom line is this. If I can answer the questions above, and then take action, I can be a purple cow that everyone is amazed by and telling their friends about. That’s FREE MARKETING.

Do you do anything in your business to be the Purple Cow?

By the way. Here’s a good version of that photo.

Gavin Seim

July 19, 2008

special effects

Creative Essentials Photoshop Actions. Now Available

I’m super excited to announce the release on Creative Essentials. This is an action set you’ll use all the time. I’m using them like crazy on Seim Studios shoots and loving them. Even if you have no other actions, this set will keep you more creative, and more efficient.

C.E does not replace the popular Hollywood Effects Action set. It’s more like the missing link between my Lightroom presets and Hollywood Actions. It’s a set of workflow enhancing effects and tools that include sharpening. There’s a Video on the page that will show you all the power of Creative Essentials.

Check Em Out

June 27, 2008

special effects

Hollywood Effects Actions – 1.7 update

I just finished the version 1.7 update for Hollywood Effects. There’s were no new effects added, but some good improvements were made. Here the version details.

If you already own Hollywood effects you’ll be getting a free update so check your inbox. If you don’t yet have Hollywood Effects check them out… Gav

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Hollywood Fashion and Sexy Soft were improved to be more universal. Glow control remains in the layers, but images will look better out of the box than before and require less (if any) adjustments.

The Reset Actions button has been added. This is really useful when running action in button mode (the easiest method of controlling actions) If an action is stopped in mid process however it will turn red to show and error. Hitting the reset actions button will return the entire set to normal without having to leave button mode.

Action order. I’ve changed the order of the actions and sorted them more to the intensity of the effect. You can of course re arrange them, but this seemed more natural to the workflow process.

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June 17, 2008

special effects

Working on new Effects

I‘ve been writing Photoshop actions for the up coming release of the Photographer Essentials collection (title subject to change)

I‘m pretty stoked about the progress. While the Hollywood effects action have a wide range of killer effects, I felt Seim Effects needed a collection that offered clean everyday effects and production tools. This set will not be replacing Hollywood Effects at all, but rather adding to the possibilities.

One example is the new Simple Soft. I wanted a softening effects that was not over the top. Just straightforward and cool looking. Simply soft is smooth and effective, without being complex. Heres a sample of Simply Soft II. It a subtle look that makes images amazing!

I‘ve also been working with a method to make Burn and Dodging easy and non destructive, yet have it apply to all layers. I’m really happy with the effects that are going to be in this set. It’;s not a repeat of our Hollywood Effects, but a whole new addition to the Seim workflow. There’s not an official release date yet, but these actions should be out in the next couple months. Stay tunes for news, or drop me an email to be notified… Gavin

May 30, 2008

actions, photoshop, special effects

Anime Style Photoshop Action Test – Road To The Past

If you follow my photography blog, you probably saw my latest digital art work, that I call Road to the past. As promised here is the details of how I made it.

I recently saw the movie Speed Racer, and liked the smooth saturated Anime like feel. Not that it would work for every image, but it had a good feel. So I started to work an some actions. I frequently get visual ideas from movies, and movie posters, and though I’m sure this does not meet the official standard for Anime, it was inspired by that look.

I‘ve finally found a sweet spot with a few adjustable actions that give a saturated, Anime type look, without looking fake and foolish. Here’s a bit of what I did to get this image.

This is my original image. This was taken on a side road of HWY 12 in Washington. A cool shot, but not yet spectacular…

My first job in making this into digital art, was to clone out the things I didn’t want. The goal here was not to make an exact representation of this scene, but use it as the model for the piece I really wanted. I also added some clouds in place of the blank sky that was in the corner. Below is the cloned version.

So when all the cloning was done the rest was easy now that I had the action I needed. I ran the effect I’ve titled Anime II, and then spent some time doing final adjustments on the layers & masks. Lastly I added subtle beams of light (look far up the road) to add some dimension do the image. Basically this was dome by painting white lines on a new layer, blurring them, adding a little outer glow, and then setting that layer to overlay mode.

I‘m happy with the finished product, and it looks great in print. I feel the effect is not too over the top, and yet still has a good feel to it that offer something more than just a plain photo. It’s close to that line between painted, and photograph, yet without looking automated. I’m defiantly loving these actions

If you want to hurry me along making these actions available, or want to be added to the notification list just drop me a note… Gavin Seim

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